~~ Creates a functioning website; 5-7 page site including UI/UX responsive; SEO Optimization on Wix platform~~ Branding skills to assist business owners via logo design; Business stationery (business card, letterhead, envelope) OR Brand Guidelines~~ Rebranding for business owners via new logo design + Brand Guidelines~~ Logo Design for business ownersClients:Lavish Real Estate Photography - Branding, website development, marketing strategy, social media strategy, management, content creationMandy French - Branding, website development + design, marketing strategy, social media strategy, content creationChampions Oncology - Marketing consulting, social media strategy, UI/UX, graphic design + layout, tradeshow booth designCorellia AI - Branding, marketing consulting, social media strategy, graphic design, UI/UX design, and social media managementLumin - Branding, marketing consulting, social media strategy, graphic design, UI/UX design, and social media management

~~ Creates creative content for a wide variety of projects, as assigned~~ Manages Marketing needs, direction, and overall strategy to ensure all projects are as effective as possible~~ Content creation for the various assigned projects that aligns with the Marketing Strategy as a whole~~ Works remotely for the team; able to be an active part of the team; communicates with team with respect to deadlines for the projects

Creative Strategy Development~~ Collaborated with the marketing team to develop creative strategies that effectively convey the brand's messaging and meet the marketing objectives~~ Updated on industry trends and best practices to ensure innovative and cutting-edge campaignsCampaign Execution ~~ Lead the execution of marketing campaigns from concept development to final implementation~~ Worked closely with internal teams and external agencies to ensure seamless project delivery and consistency across all marketing channelsBrand Management ~~ Maintained a strong brand identity across all marketing materials and touch-points~~ Developed and enforced brand guidelines, ensuring brand consistency and visual coherence in all creative assetsTeam Management ~~ Oversaw a team of designers, copywriters, and other creative professionals~~ Provided guidance, feedback, and support to ensure the timely delivery of high-quality creative assetsCreative Asset Production~~ Collaborated with designers, writers, and other team members to produce engaging and visually appealing creative assets, including but not limited to social media content, digital ads, print materials, videos, and website visualsPerformance Analysis~~ Tracked and analyzed the performance of marketing campaigns and creative assets~~ Utilized data and analytics to optimize future campaigns and improve overall creative effectiveness

~~ Determined customers’ needs for each offering within the Research Software business unit~~ Recommended the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes~~ Managed imagery (video and static images) and molds it into a usable format for marketing purposes~~ Assessed market competition by comparing the company’s product/service to competitors' products/services~~ Worked with Software Engineering to incorporate marketing-developed content throughout the Lumin Bioinformatics software platform~~ Assisted the Head of Marketing in bringing new products to market by providing support in analyzing proposed product requirements and product development programs~~ Gathered research data, production and sales costs, and anticipated volume for product pricing recommendations~~ Developed a partnership with graphic design and content marketing, engaging collateral, and effective marketing campaigns for the product line~~ Attended and assisted in planning Trade Shows as needed~~ Helped the sales team obtain greater market share by training on new product launch material as well as working with sales leadership to develop product/service sales strategies

~~ Freelancer as a multi-disciplinary graphic designer~~ Background in Marketing as well~~ Delivered creative and engaging solutions across brand identity, print, packaging and digital media