• Developed strategic plan based on analytics that was resident focused, met residents where they are, revealed the why and focused on storytelling•In less than one year we saw a 36% increase in total fans, 16% increase in total posts, 51% increase in total impressions and 60% increase in total video views•Lead website redesign that turned wall of words on KCMO.gov/Coronavirus into interactive tools the community can engage with. This designs is now being implemented in several other city departments•Set up meetings with other city content creators to learn from one another, develop best practices for our team, share what's working and how we can best cross promote each other•Worked closely with program staff across the Health Department to develop effective social media and support plans for communication•Lead redesign of lengthy documents to create one sheets and videos than can be shared in the community or on social media

•#1 online and every social media platform •100 million+ page views in 2020— a 30% increase over the previous year•Personally developed, wrote content that drove more than 2 million page views in the month of March--15% of the overall traffic to FOX4KC.com•Spearheaded campaign to increase FOX4's presence on Instagram that grew the number of followers from just a few hundred to more than 81,000•Pitched numerous franchise segments to generate new revenue streams and new opportunities to tell stories•Led newsroom in digital first transformation and challenged reporters to think outside of the box leading to top-performing digital specials as well as social media specific projects to expand our story telling•Trained new employees on digital best practices, and managed talent, measured their digital footprint and customized plan to broaden their reach both inside and outside of our city

•Shot, edited and produced scripts for highlight videos, recruiting promos and features used for Mizzou Football brand and other publications•Covered events in the national spotlight such as fall camp, Pro Day, Junior Day and other team activities live from the sidelines to provide fans an angle they couldn’t get from mainstream reporters•Strategically set goals to anticipate changes in industry trends and determine how to keep content relevant and on the cutting edge•Designed functional specs for GaryPinkel.com and worked with the developmental team to ensure consistency and quality and communicated status back to supervisor and coaches•Led a team to develop prototypes and eventually a series of interactive digital books that highlighted the program’s values•Gathered and analyzed information to support the Mizzou recruiting philosophy across all channels and troubleshot issues when necessary•Profiled Gary Pinkel on his route to become the winningest coach at Mizzou through social media and video across a social media program that now reaches 333,000+ people

•Established and maintained relationships with customers to expand market•Marketed Geneologie custom apparel via Facebook, Twitter, Instagram and other channels•Collaborated with representatives of multiple Greek chapters to provide consulting and salessupport during their procurement process

•Developed a social media program that currently reaches more than 18,000 people to better faninvolvement•Increased attendance 38 percent over the 2011 season to increase fan support•Created, coordinated and implemented special events in the community to increase fan base•Designed graphics for special events, stadium signature and team website to better theappearance of the facilities and platforms that allow fan engagement•Directed on field promotions for all home baseball games to enhance experience for fans•Participated in stadium operational requirements (on field activity, concessions, clubhouse organization)to understand how to prepare the facilities to be ready for games and special events•Utilized Ticket Return ticketing system to process ticket orders and payments.•Shadowed the broadcast director and learned how to write game recaps and cover a beat

•Familiarized myself with Dart by Double Click to be able to analyze data regarding various ad campaigns and draw conclusions from the data presented •Developed a new web analytics brand and website that compiled all the things that are necessary for an advertiser to understand the level of success of their ad campaigns

•Designed apparel for numerous activities/events•Negotiated with multiple vendors to ensure optimal return on investment, while maximizing quality of selections•Facilitated cash collections and distribution for over 280 members•Communicated pricing, strategy, and requirements during Chapter meetings•Initiated “Round Up for Ronald McDonald House” (rounding up the cost of each item to the full dollar amount and donate the difference to our local Ronald McDonald House)•Ensured all aspects of apparel meet/exceed the national standards of Alpha Delta Pi •Managed $20,000 monthly budget•Used social media to effectively communicate•Served as a mentor for successor