Stephanie Murphy Email & Phone Number

Florida, United States

Miami, Florida, United States

Miami-Fort Lauderdale Area

Miami/Fort Lauderdale Area

Lead/Oversight/Direction for all aspects of strategic direction, media planning and buying, including identifying key trends, online media mix and planning strategies, buying/negotiation strategies, monitoring/optimization and reporting, as examplesOngoing extensive research conducted on audience targeting, precision marketing and consumer journey insightsDevelop full funnel multi-channel programs including broadcast, audio, online video, OTT, display, search, and socialOversee the preparation and coordination of all Nissan’s General & Hispanic market campaigns, working in concert with the VP, Media PartnerWork with Nissan Corporate in the development of budget allocations, as well as planning priorities and parameters for all regionsProject management for all regionally-funded initiatives, implemented nation-wide and/or on a local market basis

Pittsburgh

Lead communication strategy cross channel for all existing and prospective clientsCollaborate with market research team on emerging trends utilizing Mintel, MRI, Scarborough, & SimmonsAccountable for all media placements and digital executions including 84 Lumber SuperBowl LI campaignManage in-house programmatic team and all vendor relations

New York, Ny

Orchestrate collaboration between iProspect Digital marketing teams (Search, Display, Social, SEO, Affiliate)Demonstrate how channels are working together, and identify opportunities to introduce new lines of businessOwn and manage client communication across ten ELC portfolio brands, including ongoing reporting, meetings and call follow ups

New York, Ny

Accountable for all vendor relations on digital media buys; including programmatic executions Partner with media team in development and presentation of media strategiesImplement strategies in TRAFFIQ Trading Desk, including targeting, pricing and pixel implementationManage pre-campaign set up in ad server and QA process for all digital media campaigns Monitor pacing and performance of campaign closely and effectively and optimizing when necessary Deliver campaign results, detailed analysis and recommendations Working closely with accounting team on invoice reconciliationJune 2008 – July 2011

Greater New York City Area

Lead Project Manager on all accounts overseeing all internal work flow including but not limited to: time lines, deliverables, cost maintenanceLiaising with the client and agency and ensuring that communication flows effectivelyUndertaking research using industry resources such as Nielsen, Comscore, and QuantcastVerify insertion orders for accuracyOversee the trafficking of campaigns via ad server and/or DSPs (Atlas, DFA, PointRroll, MediaMath, AppNexus)

Event planning for Client Education: (tradeshows, CLE/CPE seminars, Women in Law Initiatives)Registration tracking and post event analysisCreated event calendars and single event itineraries covered all logistics of event · Distributed internal monthly competitive intelligence report tracking major deals and news among main competitors

New York, Ny

New York, Ny

-Developed and implemented literacy programs for underprivileged children -Coordinated events and various projects with local, national, and international organizations such as Red Cross, Kids on Campus, Big Brother/Big Sister, and Athens Children’s Services