• Develops and implements annual communication plans that align with Club’s mission, vision, values, and organizational goals, while identifying and building new opportunities for brand growth and community engagement• Positions the Club with primary audiences to develop strong relationships and drive action, while implementing new strategies to expand the reach of our messaging and strengthen our brand• Oversees and manages all external and internal communications efforts, including: digital marketing, social media, website, traditional media, visual and video storytelling, direct mail, events, corporate communications and community relations, while managing two employees• Manages all public and media relations efforts, while leveraging opportunities to raise brand awareness, strengthen community support, and expand message reach, while being the organization’s spokesperson• Audited the Board of Director’s communication processes and determined goals, then strategically developed a marketing toolkit to arm them with talking points, knowledge, collateral and overall brand language of the organization, while also offering individual counsel• Presents to the Board of Directors on communication plans, strategies, and donor relations• Develops relationships with local community groups to garner information and create partnerships• Crafts strategic messaging, compelling collateral and comprehensive marketing plans for all three majorfundraising events, which has led to a 20% increase in funds raised at each• Leads, plans, designs, and communicates the Club’s annual fund development campaign to segmentedaudiences with strategic language and collateral, which in 2017 allowed us to raise more than everbefore in the Club’s 50 year history• Developed and spearheading a peer-to-peer digital marketing campaign in order to utilize the influenceof our stakeholders and leaders to engage and educate key audiences

• Built awareness and support from the ground-up and without a budget through strategic planning, relationship building, media relations, messaging, and brand alignment• Audited the Club’s entire communication and marketing process, then researched, planned and executed a sound year-long marketing strategy, which grew our audiences on all digital platforms• Coached the CEO and Executive Management Team to be effective communicators on behalf of our organization, while focusing on the area of messaging per audience and aligned with our brand• Propelled the Club into the media market, while building strategic relationships with key players in local outlets securing approximately 75 media placements respectively

• Coordinated, managed and organized the projects and budgets of Laughlin Constable’s (LC) largest public relations Client• Assisted with planning and developing media and community relations plans for national Clients• Led company-wide event that involved internal communications and employee retention strategy• Coordinated and reported on a statewide, annual event that garnered national media attention• Secured media attention and coordinated events across the state for a Client, which helped them more than double their product sales and increased their overall brand awareness• Assisted with a Client’s sensitive CEO transition, while simultaneously assisting with the creation of a crisis and strategic communication plan

• Led the creation and implementation of an innovative and unique dual-Client booth at Wisconsin State Fair to drive community education, attract awareness, and kick start their movement to new target audiences• Helped develop, coordinate, and execute a national media pitch and strategic media plan to promote the mission and messaging of a nonprofit Client, which went viral, increased awareness, and grew their donor-base throughout the country• Strengthened a family-brand by assisting with the Client’s 100th anniversary event, while creating strategic opportunity to engage their young professionals• Cultivated a relationship and a media relations plan with Milwaukee’s highest rated morning television broadcast, which resulted in a free, monthly segment that I managed for our Client• Assisted with the establishment of an internship program that I managed throughout my time at LC, which led to two permanent hires and an ongoing initiative to engage area college students

• Requested to return to internship after prior involvement,• Extensively involved with community engagement and special events, • Promoted and developed my special interest project, the STINGCANCER school organization, a local school-based organization that involves students with helping those in their community with cancer,• Increased sales, membership, and public knowledge of the Green Bay Preble High School STINGCANCER group and merchandise,• Updated the school website through SharePoint Software, • Worked with our schools and the community to bring attention to events and important information,• Compiled information to assist with constructing the school’s App.

• Ensured quality service was being provided to all those who entered Lambeau Field on game days, • Assisted in the preparation of gameday booklets, as well as set up informational booths,• Resolved guest related crises, handled fans’ needs, and provided up-to-date information,• Conducted on-camera interviews for Packers.com, giving fans a gameday overview for Packers home games.

• Worked with high profile community members and national celebrities, while working under the director of public affairs,• Coordinated weekly radio interviews with Packers alumni and current players for special events,• Produced many press releases, media advisories, media summaries and feature stories for the Packers website,• Operated quickly and effectively under strict time constraints,• Arranged and executed several interviews,• Photographed events and gameday activities for the website’s gallery,• Introduced and integrated a system to collect online articles,• Tabulated media reports on Critical Mention, recovering visual and audible media coverage that were sent internally and externally,• Represented the Packers’ public relations department at several special events,• Facilitated interviews between media and distinguished guests,• Documented Packers festivities, and then publicized on our own outlets,• Worked in the Lee Remmel Press Box with local and national media outlets, and visiting team public relations staff.

Compiled and monitored articles and news clips,Retrieved and formatted media summaries, Constructed and press releases and newsletters, Attended social media meetings,Contributed to special events planning,Instrumental in organizing and executing the Green Bay Packers Tailgate Tour,Conducted many interviews as well as worked with photography.