Head of Lifecycle Marketing

Responsible for managing the Infor industries field marketing team which includes Healthcare, Public Sector, Hospitality, Service Industries, Manufacturing, and Distribution. Directing the development of highly-effective annual marketing plans for multiple market segments by quarter, and working with the team to implement marketing programs that generate quality leads through integrated tactics (online marketing, direct mail, email, webinars, tradeshows, seminars, In-Person events, etc.), while managing the marketing budgets for multiple market segments/groups. Collaborate and work with sales and marketing leads to ensure lead and pipeline goals are exceeded.

Directed the development of highly-effective annual marketing plans for Hospitality, Gaming and Restaurants and implemented marketing programs that generate strong ROI through integrated tactics (digital marketing, paid social, SEM, webinars, tradeshows, In-Person events, etc.), while managing the marketing budget. Interim generation leader for multiple industries and solutions such as Media & Entertainment, Customer Relationship Management, Financials, and Enterprise Asset Management. Exceeded annual pipeline goals every year by up to 143% of goal

Dynamic sales solutions for the hospitality industry.With years of extensive experience working with multiple hotel brands, both with full service hotels/resorts and focused service hotels. Completed projects at InterContinental, Crowne Plaza and Marriott hotels.

Aggressively marketed and sold for over 800 hotels to multi-million dollar key accounts consisting 30% of La Quinta’s top accounts while working to secure and develop new accounts to grow account base. Assisted with organizing tradeshows and worked trade show booth, in shows such as GBTA. Worked with corporate clients to show brand value and set in place specific action plans to increase share to La Quinta Inns & Suites. Exceeding quarterly and annual revenue goals by over 130%

Managed staff of 15, which is made up of National Sales Managers, Regional Sales Managers and Directors of Sales. Area of responsibility covered the Southeastern United States (MD, DC, VA, NC, SC, GA, and FL). Evaluated specific market opportunities and coordinated sales efforts (local and regional) for hotels in need or as properties are acquired and/or renovated. Lead, mentored, and trained sales staff and conducted regular performance reviews to create focused development plans.

Oversaw the sales efforts of 20 hotels within the mid-western district. Worked with hotels to create, establish and implement sales office structure and protocol. Organized and implemented sales blitzes to bolster revenue for at need hotels as well as organized follow up work. Mentored individual Sales Managers and Area Sales Managers in need markets bolstering a 20% sales increase. Interviewed, hired and trained new Directors of Sales, Sales Managers and Area Sales Managers.

Responsible for all Director of Sales and Marketing responsibilities for the Homewood Suites, Raleigh/Crabtree while selling in the corporate market for Homewood Suites Cary, Hampton Inn Cary, and the Hilton Garden Inn RDU. Developed annual marketing plan and assisted with the budget and forecast process. Also, responsible for weekly, monthly and annual reports such as the backlog, GRC and marketing plan. Managed staff of sales coordinators and had continued success regularly achieving over 120% of monthly sales goals.

Oversaw the maximization of room revenue for 15 multi-branded resorts located throughout California, Arizona, Vermont, Georgia and Florida. Analyzed property yield management reports/tools to provide educated advice on rates, the use of stay controls, and marketing ideas. Attended weekly revenue management meetings with each hotel’s revenue management team. Assisted with the implementation of various marketing and e-commerce programs and actively solicited/created new ideas in order to maximize revenues of portfolio resorts on a monthly and quarterly basis. Acted as a liaison between each property and their specific brands.