Stephanie Ort Email & Phone Number

Richardson, Texas, US

Richardson, Texas, US

• Leader of Brand Team responsible for managing the business strategy and global product launches with licensor partnership, delivering $337M in annual sales volume (+14% PY) in stores and.com for North America, Europe.
• Provided overall strategic business plan across 3 regions, including pricing and promotions, global distribution, market trend research, product assortments, marketing and hindsight analysis
• Identified and executed product development and business development opportunities to fuel trending product categories and distribution channels in all regions. Most notable results were #1 product category growth with.
• Developed sustainable digital sales growth plan to accelerate Amazon.com momentum with an expanded segmented assortment, maximized promotional opportunities, and enhanced marketing to increase conversion (+55% PY goal)
• Collaborated with consumer analytics team by identifying consumer preferences to validate business strategies through product attributes and pricing during the development process
• Established strong partnership with the Milan licensor team by building trust and influential ability, which led to alignment on strategic business recommendations to drive sales

Richardson, Texas, US

• Responsible for strategically managing the overall business to deliver $104M in annual sales
• Supported key growth initiatives throughout all business channels and product categories. Most notable results were.com growth to 20% of sales (+119% PY), and new product launch delivering $20M in sales (+122% PY)
• Improved brand productivity by narrowing product assortment to fuel top sellers by increasing inventory investment
• Established strong relationships with Italian licensor team, cross-functional and regional teams through frequent communication, mutual understanding of business priorities and alignment on strategic initiatives
• Responsible for hiring and on boarding new direct reports. Set clear expectations and held them accountable through both regular follow up, transparent feedback, and periodic reviews.

Plano, Texas, US

• Responsible for leading, managing and providing the strategic vision for the business while driving the team to deliver $157M in annual sales volume across 1100 stores and.com
• Partnered with Merchandise Planner to develop financial plans and drive decision making process to react to business trends, identify sales opportunities and minimize profit risk
• Developed overall strategic plan for 5 brands. Executed processes such as assortments plans, market and inventory analysis, pricing structure, promotions, marketing, markdowns, hindsight analysis, and competitive.
• Developed 15+ vendor relationships. Narrowed supplier matrix in an effort to focus growth on profitable partners who consistently met revenue targets each quarter
• Collaborated regularly with key support roles including supply chain, marketing, store and.com execution, product development, design and global sourcing teams
• Managed six direct reports. Provided business vision and trained each associate to execute and develop within their roles

Plano, Texas, US

• Responsible for managing and strategically driving the business for JCP exclusive brands achieving $60M in annual sales volume and improved gross profit to 25.5% vs. 7.6% PY
• Developed overall strategic direction to execute processes including assortments plans, inventory analysis, in-season pricing, marketing, and markdowns, post-season hindsight analysis, and competitive research
• Developed enhanced vendor relationships by traveling to Market to review collections, negotiating profitability targets each quarter and managing penalties incurred for shipping issues to maximize profits

Plano, Texas, US

• Responsible for creating financial plans, sales forecasts and managing markdowns for $120M in annual sales
• Collaborated with the Buyer to develop business strategies to drive sales, manage inventory and improve gross profit results
• Evaluated inventory levels and sales trend to minimize risk and identify potential markdown opportunities

Plano, Texas, US

• Launched $30M new brand exclusive to JCP, MNG by Mango, partnering with internal support teams and external vendors
• Developed assortment and financial plans, benchmarking against comparable businesses to drive value, sales and profit
• Built strong relationships with Barcelona based Mango vendors in an effort to streamline processes and effectively communicate JCP business procedures with international partners

Plano, Texas, US

• Provided support in merchandising strategies for private brand businesses driving $295M in annual sales
• Built detailed assortment plans based on monthly financial budget, product presentation, and sales trends
• Analyzed business results to develop pricing and promotional strategies pre-season and in-season and reacted to business based on trend to minimize markdown risk and maximize sales and profit

Plano, Texas, US

• Allocated and maintained optimal inventory levels in 1,100 stores to drive sales, profit and deliver customer satisfaction
• Analyzed business pre-season, in-season, and post-season to identify risk and opportunities by monitoring sales, climatic, regional and demographic trends at the store level and made recommendations to the Buyer.
• Partnered with Supply Chain team to recommend ways to optimize product flow and shipping methods to improve profitability

Plano, Texas, US

• Graduated six-month training program acquiring hands on experience of the Planning, Buying and Allocation roles within the Merchandising Team. Conducted a comprehensive presentation to senior leadership demonstrating.