•Leader of Brand Team responsible for managing the business strategy and global product launches with licensor partnership, delivering $337M in annual sales volume (+14% PY) in stores and .com for North America, Europe and Asia •Provided overall strategic business plan across 3 regions, including pricing and promotions, global distribution, market trend research, product assortments, marketing and hindsight analysis•Identified and executed product development and business development opportunities to fuel trending product categories and distribution channels in all regions. Most notable results were #1 product category growth with sales of $168M (+147% PY)•Developed sustainable digital sales growth plan to accelerate Amazon .com momentum with an expanded segmented assortment, maximized promotional opportunities, and enhanced marketing to increase conversion (+55% PY goal)•Collaborated with consumer analytics team by identifying consumer preferences to validate business strategies through product attributes and pricing during the development process •Established strong partnership with the Milan licensor team by building trust and influential ability, which led to alignment on strategic business recommendations to drive sales •Built effective relationships with cross functional support teams, both domestically and internationally. Specifically, with design, product development, marketing, financial planning, sales, and supply chain teams•Managed multiple direct reports by providing clear team goals, strategic direction and motivating each report to grow within a set of focused objectives where individual opportunities existed

•Responsible for strategically managing the overall business to deliver $104M in annual sales •Supported key growth initiatives throughout all business channels and product categories. Most notable results were .com growth to 20% of sales (+119% PY), and new product launch delivering $20M in sales (+122% PY)•Improved brand productivity by narrowing product assortment to fuel top sellers by increasing inventory investment•Established strong relationships with Italian licensor team, cross-functional and regional teams through frequent communication, mutual understanding of business priorities and alignment on strategic initiatives•Responsible for hiring and on boarding new direct reports. Set clear expectations and held them accountable through both regular follow up, transparent feedback, and periodic reviews.

•Responsible for leading, managing and providing the strategic vision for the business while driving the team to deliver $157M in annual sales volume across 1100 stores and .com•Partnered with Merchandise Planner to develop financial plans and drive decision making process to react to business trends, identify sales opportunities and minimize profit risk•Developed overall strategic plan for 5 brands. Executed processes such as assortments plans, market and inventory analysis, pricing structure, promotions, marketing, markdowns, hindsight analysis, and competitive research•Developed 15+ vendor relationships. Narrowed supplier matrix in an effort to focus growth on profitable partners who consistently met revenue targets each quarter•Collaborated regularly with key support roles including supply chain, marketing, store and .com execution, product development, design and global sourcing teams•Managed six direct reports. Provided business vision and trained each associate to execute and develop within their roles

•Responsible for managing and strategically driving the business for JCP exclusive brands achieving $60M in annual sales volume and improved gross profit to 25.5% vs. 7.6% PY•Developed overall strategic direction to execute processes including assortments plans, inventory analysis, in-season pricing, marketing, and markdowns, post-season hindsight analysis, and competitive research•Developed enhanced vendor relationships by traveling to Market to review collections, negotiating profitability targets each quarter and managing penalties incurred for shipping issues to maximize profits

•Responsible for creating financial plans, sales forecasts and managing markdowns for $120M in annual sales •Collaborated with the Buyer to develop business strategies to drive sales, manage inventory and improve gross profit results•Evaluated inventory levels and sales trend to minimize risk and identify potential markdown opportunities

•Launched $30M new brand exclusive to JCP, MNG by Mango, partnering with internal support teams and external vendors •Developed assortment and financial plans, benchmarking against comparable businesses to drive value, sales and profit•Built strong relationships with Barcelona based Mango vendors in an effort to streamline processes and effectively communicate JCP business procedures with international partners

•Provided support in merchandising strategies for private brand businesses driving $295M in annual sales•Built detailed assortment plans based on monthly financial budget, product presentation, and sales trends•Analyzed business results to develop pricing and promotional strategies pre-season and in-season and reacted to business based on trend to minimize markdown risk and maximize sales and profit

•Allocated and maintained optimal inventory levels in 1,100 stores to drive sales, profit and deliver customer satisfaction •Analyzed business pre-season, in-season, and post-season to identify risk and opportunities by monitoring sales, climatic, regional and demographic trends at the store level and made recommendations to the Buyer.•Partnered with Supply Chain team to recommend ways to optimize product flow and shipping methods to improve profitability

•Graduated six-month training program acquiring hands on experience of the Planning, Buying and Allocation roles within the Merchandising Team. Conducted a comprehensive presentation to senior leadership demonstrating knowledge upon conclusion of program