- Leading the cross-cultural PR team - Enhancing Hong Kong’s international profile and bilateral relationship with Germany, Austria, the Czech Republic, Hungary, Poland, the Slovak Republic, Slovenia and Switzerland- Developing and executing PR strategies and campaigns in central and eastern Europe- Planning and overseeing commercial-related and public relations activities and events in central and eastern Europe, including Chinese New Year receptions, film festivals, education fairs, academic and talent promotion, exhibitions, art and culture events, business seminars and press briefings with full budget responsibility - Sharpening Hong Kong’s trade interest and overall image in central and eastern Europe- Planning of HK Government officials visit to Europe, e.g. WEF in Davos (2012, 2018, 2019, 2020, 2023, 2024)- Managing media inquiries and interview requests - Establishing and cultivating relationship with the media, government and stakeholders- Overseeing all online web content and communications as well as social media interactions- Driving media engagement in print and online- Leading content creation for press releases, social media, newsletter, promotional videos, and other external media relations materials- Giving moderations, keynote presentations, speeches

- Planning, coordinating and implementing PR and communication measures in Germany, Austria, the Czech Republic, Hungary, Poland, the Slovak Republic, Slovenia and Switzerland- Preparing, translating and coordinating press releases, editorials, advertorials,interviews and speeches- Designing and launching publications in specialised media- Content planning and organising events, talks, meetings and conferences- Organising and accompanying ministerial delegation trips from Hong Kong toCentral and Eastern Europe- Planning, implementing and monitoring website and social media activities regarding editorialcontent, functionalities and conceptual development

- Conceptual planning, managing and implementing the entire PR andcommunication strategies worldwide- Leading the communications team- Planning and supervising the daily press work and website activities- Conception, implementation and supervision of online marketing, offline mediaand social media activities worldwide- Designing campaigns for lead generation- Planning and conducting trade fairs, events and conferences worldwide,including budget responsibility- Further developing and planning of corporate identity- Vice-Chairperson of the Employee Council

- Planning, managing and optimising the PR work- Coordinating, translating, preparing and placing press releases, specialisedarticles and customer references- Organising and conducting interviews with specialised journalists- Systematic observation, documentation, evaluation and optimisation of themedia presence as well as supporting the website optimisation- Planning, implementing and supervising events, corporate events, trade fairappearances and conferences

- Implement sales and marketing controlling, including reporting to management- Providing support with budget controlling, the development of an internalcustomer database and the development and optimisation of sales andmarketing processes- Designing training concepts for the marketing and sales team, including theexecution of trainings- Organising and supporting sales meetings and corporate events- Responsible for ISO audit in the field of Sales Operations- Preparing articles and newsletters, including supervising the website- Conducting market analyses for acquiring new customers

- Leading and managing the office management- Coordinating PR and sponsoring activities- Designing marketing and event materials- Preparing, implementing and supervising corporate events- Providing conceptual support during the website optimisation- Managing external agencies and service providers

- Developing HR measures for an optimisation of personnel management as wellas marketing and promotion strategies

- Central support for all sales activities of the German and Swiss markets- Supporting the head office in Dublin with tender preparations and customer orders