Coo
CurrentCo-founder and COO of Theorist Media, which operates the "Theorist" IPs online, including Game Theory, Film Theory, Food Theory, Style Theory, and GTLive YouTube channels (45M aggregate subscribers in 2024), associated cross-platform social accounts, and Theorywear/Lumen product lines- Developed the first formalized YouTube Channel Launch Playbook on the platform, which was used to launch Style Theory (2023, 1M subscribers in <24 hours), Food Theory (2020, 1M subscribers in <1 week), and Film Theory (2015, 1M subscribers in 28 days).- Organized, trained, and grew team from 0 to 22 FTEs and 30+ freelancers. Developed all strategic plans from 2015 - 2023, and executed all team professional development plans.- Led M&A process and sold Theorist Media to Lunar X in full acquisition, Nov 2022