Stephanie Peebles Email & Phone Number

Washington, Dc

In this role, I conducted comprehensive market analysis to develop tailored recruiting and HR solutions for small to mid-size businesses, effectively boosting our market presence. I oversaw the creation and rollout of corporate marketing materials, enhancing brand recognition and reputation. Additionally, I collaborated with cross-functional teams to facilitate seamless business transitions and articulated complex marketing challenges to ensure successful outcomes.My Key… Show more In this role, I conducted comprehensive market analysis to develop tailored recruiting and HR solutions for small to mid-size businesses, effectively boosting our market presence. I oversaw the creation and rollout of corporate marketing materials, enhancing brand recognition and reputation. Additionally, I collaborated with cross-functional teams to facilitate seamless business transitions and articulated complex marketing challenges to ensure successful outcomes.My Key Contributions:• Guided strategic transition from a single website to comprehensive advertising and transactional platform, boosting revenue to $8M.• Provided continuous market insight to support major business transitions and strategic decision-making.• Led design and execution of corporate messaging and marketing materials, significantly enhancing visibility and market penetration.• Created presentation decks for executive team to communicate business concepts to board members, advisors, and investors.• Delivered marketing communications support on complex issues, facilitating successful outcomes. Show less

In my most recent role, I conceptualized, established, and transformed strategic messaging frameworks for six IT solutions, focusing on IT Modernization, Digital Transformation, and Cyber Security. In addition to this, I actively collaborated with cross-functional teams to derive insights, enhancing solution development and messaging.Key Contributions:• Developed comprehensive marketing materials, including messaging guides, solution descriptions, value propositions, positioning… Show more In my most recent role, I conceptualized, established, and transformed strategic messaging frameworks for six IT solutions, focusing on IT Modernization, Digital Transformation, and Cyber Security. In addition to this, I actively collaborated with cross-functional teams to derive insights, enhancing solution development and messaging.Key Contributions:• Developed comprehensive marketing materials, including messaging guides, solution descriptions, value propositions, positioning statements, one-pagers, and pitch decks.• Conducted in-depth industry research on trends, OEM partnerships, and regulatory requirements to ensure competitive market positioning.• Translated complex technical concepts into clear, impactful communications for varied audiences, leveraging years of experience in strategic initiatives and executive-level collaboration. Show less

Alexandria, Virginia, United States

In my role, I spearheaded the development and implementation of solution marketing strategies across North America, ensuring our team’s efforts were aligned with our revenue goals and market growth. I managed a team of six setting up our solution marketing charter and developing deep expertise in different segments and verticals. I led quarterly segment reviews to track performance and made strategic tweaks to keep us competitive and growing. By fostering cross-functional collaboration, I… Show more In my role, I spearheaded the development and implementation of solution marketing strategies across North America, ensuring our team’s efforts were aligned with our revenue goals and market growth. I managed a team of six setting up our solution marketing charter and developing deep expertise in different segments and verticals. I led quarterly segment reviews to track performance and made strategic tweaks to keep us competitive and growing. By fostering cross-functional collaboration, I helped build a strong pipeline and solidified our reputation as an industry thought leader. Key Achievements:• Throughout my career at Concur, my teams launched 10 solutions, achieving 20% YOY growth from 2006 to 2013.• Drove sales enablement and solution launches, enhancing cross-functional collaboration and annual business planning.• Exceeded revenue targets by implementing effective go-to-market strategies and closely collaborating with sales and product teams.• Played pivotal role in launching new solutions that contributed to significant increase in market share.• Improved sales team performance and solution knowledge through comprehensive enablement programs, resulting in • Led strategic business planning processes, resulting in clear roadmap for sustained revenue growth.• Enhanced thought leadership positioning through targeted marketing initiatives and cross-functional team efforts. Show less

In this role, I directed the Go-to-Market (GTM) strategy and execution for the mid-market segment, ensuring alignment with overall business goals and specific vertical needs. I created and distributed sales enablement materials to equip our sales teams with necessary tools for success. Additionally, I oversaw the launch and performance tracking of solutions like Concur Invoice. By promoting cross-functional collaboration, I ensured strategic alignment and drove business growth.My Key… Show more In this role, I directed the Go-to-Market (GTM) strategy and execution for the mid-market segment, ensuring alignment with overall business goals and specific vertical needs. I created and distributed sales enablement materials to equip our sales teams with necessary tools for success. Additionally, I oversaw the launch and performance tracking of solutions like Concur Invoice. By promoting cross-functional collaboration, I ensured strategic alignment and drove business growth.My Key Achievements:• Led cross-functional team in execution of marketing and sales strategies, enhancing solution messaging and positioning.• Drove thought leadership initiatives, increasing visibility and pipeline growth for mid-market segment, resulting in 60% YOY growth, outperforming other North America segments. • Directed the development and distribution of sales enablement content, improving sales team effectiveness.• Guided GTM planning and solution launches, monitoring sales performance to inform future strategic decisions.• Played a key role in strategic planning and execution of Concur Invoice, leading to cohesive cross-functional effort. Show less

Alexandria, Va

In this position, I managed the product lifecycle for Cliqbook Meeting and led the launch of Concur Travel Reservations, overseeing go-to-market strategy, pricing, and sales enablement. With deep marketing and product knowledge of Outtask solutions, I offered expert consulting services, delivered thorough training programs, and facilitated cross-functional collaboration for effective product administration and support.My Key Achievements:• Led integration of Outtask Solutions… Show more In this position, I managed the product lifecycle for Cliqbook Meeting and led the launch of Concur Travel Reservations, overseeing go-to-market strategy, pricing, and sales enablement. With deep marketing and product knowledge of Outtask solutions, I offered expert consulting services, delivered thorough training programs, and facilitated cross-functional collaboration for effective product administration and support.My Key Achievements:• Led integration of Outtask Solutions with Concur's sales and marketing strategies, ensuring solution adoption across multiple markets.• Oversaw product lifecycle management of Cliqbook Meeting, delivering effective go-to-market and pricing strategies that supported sales enablement.• Deployed Cliqbook Meeting to 100+ clients, including Dell, Estee Lauder, and Merck, within four months of launch. • Launched Concur Travel Reservations for SMBs, equipping sales with solution knowledge and messaging, achieving 240% of annual sales plan. • Acted as the pivotal subject matter expert for integrating Outtask Travel and Concur Expense Solutions, ensuring alignment of sales and marketing strategies with post-acquisition objectives. Show less

Alexandria, Virginia, United States

In this role, I was part of a lean Marketing team the brought one of the first SaaS solutions to Corporate Travel. I developed and executed strategic marketing initiatives to enhance our brand’s visibility, generate leads, and secure valuable sponsorships. Additionally, I was focused on maintaining strong account relationships to ensure our customers were always satisfied. I created compelling case studies and launched software adoption programs while identifying opportunities for cross-sales… Show more In this role, I was part of a lean Marketing team the brought one of the first SaaS solutions to Corporate Travel. I developed and executed strategic marketing initiatives to enhance our brand’s visibility, generate leads, and secure valuable sponsorships. Additionally, I was focused on maintaining strong account relationships to ensure our customers were always satisfied. I created compelling case studies and launched software adoption programs while identifying opportunities for cross-sales. My Key Accomplishments:• Branded and launched an innovative SaaS solution, positioning Outtask as leader in corporate travel industry.• Drove revenue growth through creative marketing campaigns, effective software utilization, and targeted sales enablement strategies.• Led major sales and marketing initiatives, including Global Gold Sponsorship at NBTA and annual user group conferences, achieving 59% increase in lead generation.• Contributed to integration of new technologies into Outtask's suite, leading go-to-market launches with comprehensive marketing campaigns and sales enablement. Show less

Alexandria, Virginia, United States

Directed the Team in Training program with a $1.6 million budget, leading a team of 45 staff and volunteers to mentor and motivate up to 400 participants. Successfully developed and implemented a marketing plan that recruited 1,000 new participants using direct mail, website development, and information sessions. Promoted from Campaign Assistant to Director due to outstanding performance.