Own the development and execution of campaigns, including the campaign flows, recording of campaign activity and analysis of campaign results.◼Delivered 25 emails to boost attendance for 11 Enterprise Events, achieving an 18% open rate (benchmark: 15-20%)◼Executed 33 emails for a Forum with 2,700 attendees and $261M ACV pipeline◼Conducted A/B tests on Forum emails, optimizing for 9am sends and "By invitation only" subject lines◼Provided analytical email performance reports for Enterprise Events and Forum◼Entered 2,234 event engagements into eCRM for timely reporting and sales follow-up◼Managed over 60 campaigns, with top performers including Money 20/20 and CBIS Focus Client Meeting◼Assisted in building Workfront intake forms and conducted training resulting in 100% usage◼Implemented webinar best practices, achieving 100% stakeholder adoption◼Integrated ON24 and Marketo for accurate eCRM reporting, with 100% BU stakeholder usage

Took a career break to raise family. Spent significant time volunteering in the community and most recently re-sharpening marketing skills by completing LinkedIn learning courses:◼Digital Marketing Foundations: Evaluating online presence, as well as how to decide on a marketing channel, website optimization, and leveraging SEO, paid advertising, and social media◼Marketing Communications: Researching marketing communication needs, crafting marketing plans to connect with target audience, and leverage PR, social media, and email marketing strategies◼Marketing Tools: SEO, improving web rankings, keyword research tools, analytics tools, and backlink tools ◼Marketing Foundations, Analytics: Defining key analytics, gathering the right data, and applying analysis frameworks to reach insights◼Email Marketing, Strategy, and Optimization: Insights on refining essential emails, and leveraging transactional messages and newsletters into targeted, revenue-generating emails

Contract role with responsibility for providing strategic and tactical support on marketing activities. Collaborated with SMEs to assist in the implementation of marketing plans for Siemens product lines.

Responsible for implementing lead generation campaigns via live events, webinars, online advertising, social media, and email campaigns. Coordinated webinars in collaboration with sales team, including promoting webinars through email blasts, social media, banner ads, and website. Utilized Constant Contact and Salesforce to drive new business.

Responsible for thought leadership including research and coordination of by-lined articles, white papers, and speaking opportunities. Coordinated internal and external communications for local and national campaigns including office moves, local promotions, product releases, and acquisitions. Prepared and implemented $2M budget, with accountability for budget control and invoicing.

Executed and assisted in the creation of email marketing campaigns, including the coordination of online and print media for all markets and lines of businesses. Oversaw all orders, inventory, artwork creation, and budgeting of promotional items Responsible for creation and distribution of sales collateral.

Served as a Legal Assistant to Jordan Lubin, Esq. Retrieved medical records and UB-92/HCFA forms from hospitals and physician offices, accurately created business letters and demand packets, effectively controlled the front office and the flow of communication between attorney and clients.

Served as a Medical Records Clerk assisting medical doctors by assigning charts to physicians according to the guidelines provided by their offices, assisted physicians in retrieving and completion of their medical records, accurately creating and completing routine reports.