- Collaborated with CEO to craft a strategic roadmap, guiding business decisions and achieving impressive yearly growth rates of 58% in funded volume, with a peak of 107%.- Expanded customer base from 3000 to 10,000+ entities through targeted marketing, brand refinement, and enhanced customer experiences.- Managed a team ensuring brand consistency across all materials and integrated Salesforce data to personalize customer interactions.- Orchestrated 20 client-facing events annually, optimized marketing budgets, and conducted market research to identify growth opportunities.- Innovated customer experience processes, enabling significant business growth with minimal staffing changes.- Utilized Salesforce analytics for deep customer behaviour analysis, leading to heightened engagement and satisfaction.- Led large-scale Salesforce Migration project, overseeing implementation and serving as key technical liaison.- Acted as Salesforce Administrator, executing complex workflows and enhancing data visualization for better portfolio insights.

Key member in the execution of a new line of business - The Windrose Mortgage Trust. Defined issues to be addressed and facilitated partner meetings to implement structures and processes needed to launch new venture.Serve as main liaison between Windrose and external partners including the administrator, Exempt Market Dealer, accountants, lawyers, auditors, and clients .Ensure compliance in marketing collateral and consumer messaging in a highly regulated industryAchieved Registered Status and more than $3M in assets under management for a new product in less than 2 years.Oversee Windrose Capital Investor process and client experience, ensuring excellence in service delivery and client satisfaction.Build and develop the entire brand experience for the Windrose Capital

- Served as an advisor to CEO on organizational growth targets, strategies and implementation tactics.- Developed and implemented Salesforce CRM into the organization which facilitated the achievement of organizational growth targets by elevating the customer experience and enabling deep analysis into customer analytics and habits.- Designed and developed marketing collateral using database technology and tools to extract information and present in effective customer facing documents.- Organized and executed over 30 events per year including - webinars, training sessions and client education seminars. Each of these events included content development as well as marketing strategy and event planning.

- Re-branded and executed marketing project blueprint for 10 retail pet stores by developing content marketing strategy to differentiate from competitors.- Contributed to a 15% sales increase by analyzing past promotional events and developing strategic pricing strategies while coordinating with 4 person design team to strategize selection and block layouts for 3 seasonal flyers- Created a 30% boost in advertising revenue by managing a comprehensive advertising portfolio and strategically targeting vendors- Helped achieve a 50% growth in web sales by developing a new social and digital media plan including email marketing, online advertising solutions and earned media strategy- Contributed to establishing marketing strategy for a new B2B wholesale division by researching and developing print, digital and trade show designs- Responsible for purchasing external media as well as copywriting and proofing for all external facing collateral which developed attention to detail skills as well as negotiation skills- Managed 15 photo and video shoots per year and collaborated with design team to develop all printed and branded material which develop extensive project management and communications skills

• Helped to create and execute the marketing plan, which enabled the focused acquisition of key vendors• Developed and implemented a SEO strategy that resulted in the 3 main products achieving page one status on Google and Bing• Responsible for the design of marketing copy and logo development • Helped execute a trade show design and sales strategy

Managed accounting and back office development for a small to mid sized consulting firm using QuickBooks Pro

Responsible for managing and helping taxpayers concerns through a call center.

• Working as a team with the CEO and VP Customer Service achieved 25.5% month over month growth• Responsible for competitor and consumer research and data analysis • Developed and implemented targeted promotions• Reduced company expenses by analyzing customer survey and developing new sales approach

• Increased social media presence by 50% for the agency• Led a client social media project that resulted in 1000 followers on Facebook in a month (target was 300 followers)• Aided the executive team in the marketing copy & press release development

• Develop new brand and theme for the conference and oversee the projects of the external directors, both fashion and breakout sessions. Secure both a corporate and personal branding keynote speakers. • Developed new vision and theme for the show. Project manager for all aspects of the fashion show including: logistics, hiring and training models, and finding sponsors.

Western Canadian case competition with 11 participating schools based on overall participation, spirit, athletics and academics. Member of a team, which placed first in the International Business case category, through demonstration of analytical, problem solving and creativity skills. Member of the Sauder School of Business team, which placed first in Academic School of the Year, as well as Overall School of the Year.

Exceeded sales goals for four consecutive months of employment and enhanced the store's units per transaction every month of employment. Consistently achieved highest customer satisfaction rating based on customer surveys by showing personal attention and full product knowledge to a diverse cliental

• Entrusted by manager to market merchandise to consumers, which included: optimizing sales areas based on products, analyzing customer reactions to specific products, ensuring best sellers are fully potentialised. • Promoted to keyholder position, after only 9 months of employment, which entailed holding keys to the store, as well as, training, managing and motivating employees. • Surpassed other employees in terms of weekly sales goals, this created the opportunity for promotion to keyholder.