• Manages the ad trafficking of multiple direct IO and programmatic campaigns in CM360.• Works with Director to create new trafficking processes as new tests, data partners, DSPs, and inventory typesare announced.• Manages the configuration, QA, and client communication for CM360 floodlights and pixels per title.• Meets with third-party data partners (Neustar, DoubleVerify, Innovid, etc.) and clients regularly to ensure all parties are working in tandem.• Audits campaign and placement taxonomies in order to ensure data cleanliness for the client.• Assists other team leads with troubleshooting platforms (including Prisma, CM360, DSPs, and moreplatforms) as needed.• Instrumental in creating a reference repository for third-party ad pixeling needs, COPPA publishers, floodlights and conversion pixel stacks per line of business, and more using Google Docs, Google Sheets, Excel, and more.• Attends and occasionally leads AdOps-specific status meetings to share line of business nuances, campaign and platform issues, and project outcomes so learnings can potentially benefit the department.• Stays abreast of deadlines and per-title conversion tagging needs to communicate to the team.• Onboarded, mentors, trains, and serves as a resource and escalation point to 13 direct reports in across the country.• Manages administrative needs and team building for direct reports.• Assists Director and Group Director in ad hoc projects.

Assisting in holistic AdOps and tagging needs for Walt Disney Studios & 20th Century Studios theatrical, Disney Television properties, and other verticals per client needs.- Owns execution all digital campaigns for Disney Channel, Disney Junior, and Freeform television properties.- Configures pixeling needs per publisher per placement, when applicable. - Configures & QAs DoubleClick floodlight tags, remarketing pixels, and other tags as needed.- Conferences with ad verification partners & clients to ensure all parties are working in tandem.- Keeps abreast of changing data measurement nuances.- Assists project managers with QA needs, including occasional on-call needs.- Works with publishers to troubleshoot tagging issues. - Supplies reporting access to publishers for post-flight reporting.- Updates internal reference documents to enable easy communication between different teams.- Mentors, delegates to, trains, & serves as a resource to new and junior members.- Assists in client-requested reporting projects as needed- Occasionally walks other internal teams through AdOps processes to give them a deeper understanding of how our teams work together and allow for smoother cross-team communication.

Assisting in holistic AdOps and data acquisition needs for Walt Disney Studios & 20th Century Studios theatrical, home entertainment, franchise, with additional assistance to Disney+ (through initial product launch), Academy Awards campaigns, Disney Television properties, and other verticals per client needs.- Keeps abreast of changing data measurement nuances.- Configures pixeling needs per publisher per placement, when applicable. - Configures & QAs DoubleClick floodlight tags, remarketing pixels, and other tags as needed.- Conferences with data partners & clients to ensure all parties are working in tandem.- Assists project managers with QA needs, including occasional on-call needs.- Works with publishers to troubleshoot tagging issues. - Supplies reporting access to publishers for post-flight reporting.- Updates data partner reference documents to enable easy communication between different teams.- Trains & serves as a resource to new and junior members.- Occasionally walks other internal teams through AdOps processes to give them a deeper understanding of how our teams work together and allow for smoother cross-team communication.

Specialized in trafficking needs and floodlight creation for Walt Disney Studios & 20th Century Fox Studios theatrical, Fox Searchlight, Disney+, home entertainment, and franchise campaigns.- Configured display and social tags, including programmatic, in Google Campaign Manager.- Kept abreast of ever-changing data measurement nuances.- Configured pixeling needs per publisher per placement, when applicable. - Configured & QA’d DoubleClick floodlight tags.- Conferenced with data partners & clients to ensure all parties are working in tandem.- Assisted project managers with QA needs, including occasional on-call needs.- Worked with publishers to troubleshoot tagging/ad pixel issues. - Supplied reporting access to publishers for post-flight reporting.- Updated data partner reference documents to enable easy communication between different teams.

- Built digital advertising campaigns to drive acquisition, including prospecting, retargeting, and dynamic retargeting campaigns.- Created and maintained conversion funnels for different audience cohorts, demographics, etc.- Identified new prospecting audiences based on existing audience affinities.- Tested ad iterations to determine top performers & potential trends.- Managed and optimized advertising campaigns based on analysis on AdRoll, Facebook & Instagram.- Maintained website product catalog & product metadata for Google AdWords, Facebook, and Instagram.- Drove advertising strategy & format modernization, single long image carousel ads, simple GIF ads, all-GIF carousel ads, image grid collage ads, graphic video ads, and more within a budget and deadlines.- Designed & strategized email workflow automations in MailChimp, Bronto, & Klaviyo mailing systems.- ​​​​​​​Critiqued and finalized email graphics, layout & copy; approved or requested adjustments from designers.- Created various automations triggered by actions/in-actions with unique emails that responded to subscribers' status. - Took a proactive role in promotion strategy of seasonal "look book" marketing.- Oversaw photographers' images ensure results reflected overall look book concept, brand voice, internal best practices, and customer expectations.- Performed profit & loss analysis via order system and worked with CEO to determine upcoming marketing strategies to capitalize on strengths and repair weaknesses. - Scheduled & conceptualized sales, social media contests, cross-promotions, email exclusive promotions, and SMS early access strategies with business development & creative team.- Maintained a flexible marketing calendar with creative team in Google Docs; CEO input would sometimes require team to pivot to a new strategy and reevaluate calendar concepts & strategies.