▪Re-set the vision for this important digital media site to embrace Girl Scout values for women, provide inspiration and learning, and ensure the accomplishments of Girl Scout alums would be remarkable to all readers. ▪ Set the editorial direction for 65 new articles per month across 7 content categories from a broad mix of writers (ages and ethnicities), using search strategies within the articles and informed by data performance of prior articles.▪ Planned and transitioned the site’s value proposition, which was re-launched on December 6, 2021, using data to inform the strategy.**Results vs 2 months prior: 31% increase in visits and page views 7% decrease in overall bounce rate 38% decrease in organic search bounce rate (Wrote) Highest performing article captured ⅓ of all site visitors▪ Developed content strategy with ad platform SHE Media, resulting in four features on SHE Media that drove site visits.▪ Launched SHOP category, January 2022, curating merchandise and producing feature stories via 11 affiliate merchants.▪ March 2022 data showed a 200% increase in organic users vs the prior 3 months.▪ March 2022 data showed ~27% of site traffic was from returning users, which has remained steady through June 2022.▪ May 2022 data showed +46.5% increase in referral traffic.▪ 9% month-over-month organic growth over the past four months (February-May 2022).▪ Developed sponsored content proposals for 15 separate Fortune 100/500 brands.▪ Planned and executed sponsored content proposals for Verizon and its sister brand, BlueJeans, with 6 video panels, 40 articles, 5 workshops, and 8 video interviews.▪ Managed social media promotion to drive engagement and traffic.▪ 50 Direct Advertiser Buys between December and June, from Fortune 100/500 brands.▪ In Top 100 Search results for 8,500 searches, including 27 in the top position since December 2021.▪ Recruited and managed 50+ freelance writers across ages and ethnicities.

▪Executive leader at this global digital marketing and creative content agency with clients such as Adobe, Coursera, FranklinCovey, VMware, Micro Focus, Examity, and more. ▪Worked cross-functionally with senior team at Google, Microsoft, Adobe, and CreativeLive for successful creative careers webinar with 1,200+ registrants and thousands of replays. ▪Oversaw a $10K research project through Trend Candy. ▪Named and contributed to the strategic plan for a global Adobe inclusivity initiative unveiled in January 2021. ▪Executive lead on $150K/quarter, and $60K/quarter creative content client sales. ▪Managed 35 in-house and freelance writers, editors, and content strategists. ▪Collaborated with designers and IT personnel. ▪Increased newsletter subscribers by 300% in one month. ▪Developed a consistent in-house social media strategy. ▪Key member of the leadership team for the rollout of the company’s reorganization. ▪Created branded presentations and pitch decks; launched a bureau of freelance writers.

In my positions as editor and then as editor-in-chief, I helped conceptualize, develop, and present Spokane CDA Woman, Catalyst, Prime Magazine, and Spokane Coeur d’Alene Living, which were all well-received by readers. I played a vital role in planning company events, directing complex projects, goal setting, and guiding the activity of a large team. I consistently networked with top industry professionals and liaised with media contacts to build valuable industry relationships. A natural leader with excellent organization, I spearheaded event planning and marketing initiatives. Additionally, I managed social media sites and drafted informative newsletters. I also researched topics relevant to readers to generate thought-provoking content and build a large following within the target demographic.

I articulately communicate with a diverse set of clients to gain clarity regarding their publication needs. Utilizing my deep insight and creativity, I produce a wide range of publication styles, including business profiles, features, social media posts, and marketing. I launch inventive brand strategies, website content, and blogs. I lead projects all the way through from their initial stages of conception to completion. To maximize company exposure, I accurately measure online analytics to determine current penetration ratings. I have been honored with a presidential seating in the National Association of Women Business Owner’s Northwest Chapter. Enthusiastic about sharing my knowledge with other professionals, I have been a speaker and keynoter at numerous events over the years.

To honor local heroism and service in the wake of September 11, 2001, terrorist attacks against America, the George Nethercutt Foundation organized 'An Hour of Remembrance,’ on Sunday, September 11th, 2011 at the INB Performing Arts Center in downtown Spokane, Washington. All ages were invited to take part in this inspirational, uplifting event that featured performances by live local musicians, a dramatic multimedia commemorative presentation, and local narrators, including former U.S. Representative George R. Nethercutt, Jr., Spokane Mayor Mary Verner, Col. Paul Guemmer, Commander, 92 ARW, Fairchild AFB, with a stirring audience sing-along finish.  About the George Nethercutt FoundationThe George Nethercutt Foundation was a nonprofit, nonpartisan organization that existed “to develop in young adults an understanding of government, business, public policy issues, and civics, and to foster leadership qualities that will add value to their communities.”

I directed the strategic efforts of a 15-member board, implemented a budget, and supervised public communication for the nonprofit organization. I exponentially increased volunteer and community participation in a highly anticipated healthy aging exposition. During this event, I coordinated free screenings for community members, scheduled expert speakers, and secured vendors. I was a key part of the program development geared towards healthy aging and education on safe daily living functions and activities. I maintained a poised and professional demeanor while serving as a company representative and spoke with media contacts to provide updates on organizational developments. Additionally, I strived to raise awareness and publicize the organization's goals, vision, and high standards for staff members. Was honored with a City of Spokane Proclamation two both years as director.

Trade newspaper for the Inland Northwest construction industry, both commercial and residential.