Representing outdoor sports, nature, wildlife and enviro titles.

Spearheaded successful book publicity campaigns for publishing houses and authors with personalized strategies that resulted in long-term impact.

Managed a team of six publicists, managed client relations as well as handled top national campaigns. Served as primary account executive for high profile clients in literary publicity campaigns. Also forecasted company planning, budgeting and executed bimonthly media training sessions. Major media placements included outlets such as: USA Today, New York Times, Los Angeles Times, SELF, Woman’s World, NPR, ABC PrimeTime News and CNN Headline News.

Executed publicity campaigns for literary clients. Tasks included press release writing, pitching stories, booking media and follow up.

Responsible for the execution of extensive book publicity campaigns including creation of press materials, copy writing and proofreading, interfacing with media and authors to land national media interviews, appearances and placements, as well as convention planning.

Responsible for the planning, coordination, promotion and execution of a nationwide series of 250-mile charity road rides, culminating in over $2.5 million in funds raised. Duties included coordination of ride logistics, organization of media involvement and event publicity, management of on-road support crew, creation of marketing materials, direction of travel and lodging, relationship-building with constituents.

Produced variety of television shows including a news magazine, the Texas Aggie Bonfire Show, shows for the Texas A&M Veterinary School and School of Law, and pledge drives. Experience in all spectrums of television production in-studio and remote locations.

Assisted producers on national advertising campaigns for Fortune 500 companies. Responsibilities included editing scripts, screening directors’ reels and casting tapes and audio and post-production editing.