cycleStyling specializes in providing environmentally-conscious interior styling and home staging services. Our mission is to beautify spaces by incorporating earth-friendly resources and elevated upcycled goods. We strive to create sensorial pleasing experiences for all.

Complete art advisory & project management tasks related to the Master Planning & Development and Artist Recruitment phases for Enterprise-scale projects. The art collections are composed of commissioned sculptures, wall graphics & 2D artwork, as well as originals and prints.- Support preparation of master plan and database outlining locations, artwork types, and architectural parameters.- Prepare and maintain database of local and national meeting project criteria. Outreach to prospective artists.- Development of Call to Artists, RFP materials, and/or artist briefs for specific commissions.- Create mood boards and art votes.- Support development of client-facing materials for project managers, architects and steering committees.

- Sourcing furniture & styling interiors. Support event planning, day of event coordination, vendor relations & guest communications. Streamlining day-to-day processes for an efficient vacation & venue booking experience.- Leading re-branding efforts inclusive of online presence and social channels, Facebook & Instagram.

- Set the merchandise direction and strategy for the Baby & Kids category for Wayfair’s first physical retail store. - Led department conceptualization, defining assortment and proactively optimizing the product offering by collaborating closely with internal & external cross-functional partners such as Category Management, e-com Merchandising, Visual Merchandising & Supplier partners.

- Created strong relationships with a portfolio of eight suppliers making up ~$130M. Provided coaching, built roadmaps, anticipated friction, leveraged cross-functional partners and made data informed recommendations on how to win in the online home space.- Established objectives, grew the committee by 35% and landed sponsorships for Techqueria Summit 2021 & Inquilinos Boricuas en Acción organizations as Community Outreach committee Co-Chair for the Latinx ERG.- Negotiated exclusivity for Wayfair on 37 SKUs projecting over $300K for the next 12 months. Signed long time holdout supplier for Wayfair’s logistic services. Surfaced supplier as a key unlock to expand Specialty Brands assortment.

- Developed category strategies & tactical plans with P&L responsibility for $118M conglomerate of categories: Digestive Care, Eye & Ear, Foot Care, Nutritional Foods, Sexual Wellness, Baby, Feminine and Hair Care categories.- Grew the Digestive Care planogram sales 19% YoY in a 4-month period by rebuilding the merchandising strategy in the. Successfully launched new Rx to OTC Pataday® by defining and scheduling tactical efforts bringing over $150K sales in the first 3 months.- Landed $50k in service income by signing a key supplier for our POS Program. Additionally, negotiated an increase in distribution fee from 6 to 13%.

- Led sales & marketing with P&L responsibility over $32M Consumer Health business for Puerto Rico and the U.S. Virgin Islands’ markets. Oversaw ten field merchandisers and directly managed two business support employees.- As brand manager for Leader®, augmented the brand’s market share, over-indexing private labels’ growth. Market share growth vs P12M: Antacid 19.5%, Migraine 13%, Allergy 7.7% and Cough & Cold 8.3%.- Increased Leader® pain relief sales 108% by planning & executing integrated marketing campaigns.- Exceeded industry email marketing rates for the Leader® diabetic category resulting in 15% open rate and 2.41% CTR.

- Turned the Consumer Health Business from -$500K profit loss to generating earnings of $800K+.- Converted the ad circular in a profitable program by negotiating rates with suppliers, growing GM +16%, lowering expenses -9% and increasing enrollments by +91% in two years.- Achieved 50% decrease in order-to-delivery time for our Retail Conference by aligning cross-functional teams in the Puerto Rico & Corporate offices as the conference’s Project Manager.- Developed the Marketing Solutions Packet, generating +$139K in incremental service income in two years.- Doubled Consumer Health volume by closing the company's first National Accounts' distribution agreement with GlaxoSmithKline.

Supported Consumer Business Division with sales analysis, POG building and maintenance for national chain accounts and local distributors. Created and monitored incentives programs for distributors’ sales force. Engaged with ad agencies for event productions, development and quotations of POP material and secondary exposure displays.Selected Achievements: • Achieved 14% unit growth for Non-Scratch & Heavy Duty sponges proposing new price strategy in Wal-Mart. • Increased Wal-Mart sell out by 4% creating Secondary Exposure Challenge for the merchandising team.• Aided the marketing and category teams gain “down the trade” visibility creating product rankings and customizable POGs exceeding target POG executions by 11%. Program was replicated for main distributors in the pharmacy & office channels. • Constructed tools for Sales & Marketing teams to manage budgets, investments and product forecasting. Arranged Excel training for 20+ sales reps encouraging account management and sales quota attainment.

Assisted marketing teams across different business units in the following key projects: - Assessed retail market & pricing for ACE™ and Futuro™ Brace & Support product lines’ launch in the Consumer business unit. - Supported marketing department for Display & Graphics business unit measuring market viability for new product introductions. - Prepared new product catalogue for sales team & distributors of the Industrial & Hardware division.

Collaborated with Maybelline and L’Oreal Paris Brand Managers maintaining advertising cost tracker. Accelerated data entry completion for seasons’ new products. Selected Achievements:• Part of Color Sensational lipstick launch preparing training material and briefing 10 promoters for trade demos.• Enhanced public relations contacting different beauty editors of local newspapers and magazines delivering editorial material for the following brand/products: Garnier’s Nutrisse Crème, Nutritioniste Skin Renew Regimen, Nutritioniste Caffeine Eye Roll-On, Fructis Color Shield Acai Berry & Grape Seed Oil and Maybelline’s Dream Matte Mousse, Great Lash BIG, Mineral Power Powder & Bronzer.