Aptus Financial, Business Development & Financial Coaching

I developed and executed strategies that increased brand awareness and supported sales for an award-winning fintech company. I managed relationships with partner organizations and members of the press. I authored and edited blogs and articles for publication and secured media coverage of the company and interviews with BOND's CEO. I developed a plan for conference sponsorships and created content for presentations. I doubled and tripled the engagement rate organically on BOND’s two primary social media channels and tripled social media referral traffic to the website.

I built the first statewide Bank On coalition, securing partnerships from financial institutions, nonprofits, government agencies, and grantmakers to create an environment that reduced and removed barriers to mainstream financial services and promoted asset building. I developed and executed a strategy for engaging partners, fundraising, and communications efforts. I facilitated Steering Committee and working groups meetings, amplified the mission of Bank On AR+ through press events and social media, and programmed Bank On-branded events across the state.

Awarded a fellowship through George Washington University for a seven-month research project in Mumbai, India