Market product & price position analysis through OEMs comparatives (PVC, VI, VA), achieving L200 2020 (FMC) and 2021 to 2024 launching, along pick- up segment, Mirage G4 2021 (FMC) and 2022 to 2024 launching, along Subcompact segment, Montero Sport 2020 (BMC) and 2021 to 2023 launching, along Compact SUV segment, Outlander PHEV 2023 (FMC), along Sub Compact SUV segment with highly efficient technologies and the launching of the New model Xpander 2021, to compete in MPV and Smal SUV segment… Show more Market product & price position analysis through OEMs comparatives (PVC, VI, VA), achieving L200 2020 (FMC) and 2021 to 2024 launching, along pick- up segment, Mirage G4 2021 (FMC) and 2022 to 2024 launching, along Subcompact segment, Montero Sport 2020 (BMC) and 2021 to 2023 launching, along Compact SUV segment, Outlander PHEV 2023 (FMC), along Sub Compact SUV segment with highly efficient technologies and the launching of the New model Xpander 2021, to compete in MPV and Smal SUV segment, achieving a VIVA between 98% and 102%.Market product & price position analysis to fulfill and develop Mitsubishi product strategy for short and long future, to dabble in new segments and achieve a market share 2.0%. Leading product launch of L200 (20MY - 24MY), Mirage G4 (21MY – 24MY), Montero Sport (20MY – 23MY), Outlander PHEV (21MY – 24MY), Xpander (21MY – 24MY) including press, dealer network and customer presentations.Price position analysis for every new launching model, in order to keep the internal profitability and also the great position in the Mexican Market for L200 (20MY - 24MY), Mirage G4 (21MY – 24MY), Montero Sport (20MY – 23MY), Outlander PHEV (21MY – 24MY), Xpander (21MY – 24MY). Market specific development of product communication (Technical Spec, Brochures, Web page), increasing awareness of the new products for dealer network, salesforce and final customer.Leading and collaboration of vehicle homologation and certification strategy for various regulations applicable to Mexican market such as: Tailpipe & Noise emissions (NOM-042, NOM-079, NOM-167, EPA), Safety regulations (NOM-194, NOM-119, FMVSS, UN, ECE) and Fuel Economy (NOM-163, EPA, CAFE, EURO).Negotiate and promote the fulfillment of Government commitments on time to achieve company goals, analysis and elaboration forecast for compliance of Mitsubishi’s fleet strategy. Participating as Mitsubishi’s representative at AMIA’s Technical Committee. Show less

Market product & price position analysis through OEMs comparatives (PVC, VI, VA), achieving Subaru Forester 2019 (FMC) price positioning along Mid SUV segment and Subaru XV 2019 (FMC) along Small SUV segment, achieving +7% of total profitability improvement in 2018 – 2019.New product price negotiation SUVs (Small SUV, Medium SUV, Large SUV), Luxury and Sport segments, positioning MSRP for an efficient product offer to compete face to face along the automotive market and collaboration with… Show more Market product & price position analysis through OEMs comparatives (PVC, VI, VA), achieving Subaru Forester 2019 (FMC) price positioning along Mid SUV segment and Subaru XV 2019 (FMC) along Small SUV segment, achieving +7% of total profitability improvement in 2018 – 2019.New product price negotiation SUVs (Small SUV, Medium SUV, Large SUV), Luxury and Sport segments, positioning MSRP for an efficient product offer to compete face to face along the automotive market and collaboration with sales team to set quarterly sales objectives according to product lifecycle, increasing 10% on total sales volume average (During 2019).Leading and collaboration of product launch events (Subaru XV, Forester, WRX, WRX STI, Subaru BRZ) including press, dealer network and customer presentations.Market specific development of product communication (Technical Spec, Brochures, Web page), increasing the new products awareness for dealer network, salesforce and final customer.Responsible of product training materials development, preparation of sales and product trainings and be train the trainers for salesforce and dealer network, ensuring their product knowledge to be apply with final customer.In charge of vehicle homologation and certification strategy for various regulations applicable to Mexican market such as: Tailpipe & Noise emissions (NOM-042, NOM-079, EPA), Safety regulations (NOM-194, NOM-119, FMVSS, UN, ECE) and Fuel Economy (NOM-163, EPA, CAFE, EURO).Negotiate and promote the fulfillment of Government commitments in timely manner to achieve company goals, analysis and elaboration prognostics for compliance strategy of Subaru’s fleet, participating in new business strategies and regulation elaboration within industry and Mexican authorities as Subaru’s representative at AMIA’s Technical Committee. Show less

In charge of SUVs (Small SUVs, Medium SUVs, Large SUVs) and specialty Market product & price position analysis through OEMs comparatives (PVC), launching of New Mazda CX-3, New Mazda CX-5, New Mazda CX-9 and New Mazda MX-5, increasing the Mazda market share from 3.0% to 3.7% (During 2015 and 2017).New product specification analysis for an efficient product offer along the automotive market to ensure the correct product lifecycle, increasing 16% on total sales volume (During 2016 and… Show more In charge of SUVs (Small SUVs, Medium SUVs, Large SUVs) and specialty Market product & price position analysis through OEMs comparatives (PVC), launching of New Mazda CX-3, New Mazda CX-5, New Mazda CX-9 and New Mazda MX-5, increasing the Mazda market share from 3.0% to 3.7% (During 2015 and 2017).New product specification analysis for an efficient product offer along the automotive market to ensure the correct product lifecycle, increasing 16% on total sales volume (During 2016 and 2017).Content development of POP material, internal magazines, web page, smart quick guide and training material, ensuring the awareness of new products (Mazda CX-3, Mazda CX-5, Mazda CX-9, Mazda MX-5) for dealer network, salesforce and final customer.Supplier and accessories development for new models in order to complement the product offer specification according to Mexican market needs, launching Mazda CX-3, Mazda CX-5, Mazda CX-9, Mazda 3 with rear sensors, infotainment equipment, roof rails. In charge of vehicle homologation and certification strategy for various regulations applicable to Mexican market such as: Tailpipe & Noise emissions (NOM-042, NOM-079, EPA), Safety regulations (NOM-194, FMVSS, UN, ECE) and Fuel Economy (NOM-163, EPA, CAFE, EURO), participating and collaboration as Mazda’s representative at AMIA’s Technical Committee Show less

Technical and administrative coordination and support to Mazda Mexico dealer network. Including orders from national suppliers (batteries, oils, tires, accessories) in order to achieve lead time of 1 to 3 days.Responsible of back order strategies to reduce the lead time from 2 weeks to 5 days and customer claims of vehicles off roadDevelopment of aftersales spare parts training course for dealer network, ensuring the spare parts process knowledge.

Responsible for the Statistical Quality Control project for semi-finished and finished products, achieving the success implementation in 15 Sabritas production plants in order to comply the Pepsico´s international standards. Implementation of SAP RM module (Recipe Management) along with R&D team (Research and Development) for automate PLM (Product Lifecycle Management) process in order to release the new module for Sabritas and Gamesa production plant in México.KPI’s (Key Process… Show more Responsible for the Statistical Quality Control project for semi-finished and finished products, achieving the success implementation in 15 Sabritas production plants in order to comply the Pepsico´s international standards. Implementation of SAP RM module (Recipe Management) along with R&D team (Research and Development) for automate PLM (Product Lifecycle Management) process in order to release the new module for Sabritas and Gamesa production plant in México.KPI’s (Key Process Indicators) implementation, dashboards and operative reports development in BI (Business Intelligence), to visualize statistics for quality assurance department in order to enhance measurement strategies. Implementation of new strategy for Flavor heart concentration to ensure the quality of finished product according to Pepsico´s international standards.Implementation of Supplier quality management to improve communication between Audit and Compliance department with internal and external suppliers to obtain and specific measurement evaluation. Show less