With over 15 years of experience across communications, public relations, media, and marketing, I blend a strategic approach to brand storytelling with the observational depth of anthropology. My work spans industries from wellness and tech to consumer goods, where I help brands find and amplify their voice in ways that resonate on a cultural level.As a trained anthropologist, I bring a unique lens to every project, allowing me to uncover the narratives, motivations, and values that shape both consumer behavior and brand identity. This skill set enables me to design communication strategies that don’t just meet business objectives but also foster genuine, lasting connections between brands and their audiences. I’m passionate about bringing stories to life in ways that are both authentic and impactful, whether it’s through social media campaigns, media outreach, or brand content.