• Worked with MetLife on award winning research that identified gaps in media coverage. Research findings were used to formulate a media relations strategy focused on supplying journalists with proper information enabling them to pass on key concepts to readers• Conducted in-depth media analysis for companies in crisis such as Citigroup. Results from analysis were used to devise a plan to mitigate reputation damage in the current economic conditions• Wrote comprehensive reports evaluating media relations efforts of international companies such as UPS, Swiss Re and Texas Instruments. Reports helped the companies identify weak points and reshape their public relations strategies to address specific issues • Pitched our services to prospective clients and secured meetings with interested parties to expand the client base. Helped develop marketing materials and new business development• Managed teams of research analysts to ensure completion of high quality work on a deadline