Write and edit copy for fashion, gift, cosmetic, home, consumer and B2B clients. Integrate all aspects of copy to meet needs of agency and in-house creative teams. Proficient in Word and Excel, familiar with InDesign.• Develop brand and voice for new and existing businesses.• Adept at writing in brand voice, adapting copy for multiple channels and integrating SEO seamlessly. Expert on fashion materials/fit/construction/terms.• Catalog Age Silver Award 2001 Best Creative/Apparel for Freeport Studio by L.L. Bean Catalog Age Silver Award 2000 Best Creative/Apparel for Freeport Studio by L.L. Bean CURRENT/PAST GIGS: Appleseed’s, Banana Republic, boltax.gallery, Carlisle-Etcetera, Columbia House, Company Store, A. T. Cross, Dr. Pierre Ricaud, FanLib (L-Word partnership/Showtime), Federated Department Stores, Fortunoff, Gorsuch, Gump’s, Johnston & Murphy, Kohl’s, LightSpeed Technologies, Lilly Pulitzer, The Limited, Macy’s, The Metropolitan Opera, Modern Bride’s Living with Style, MoMA Design Store, my2centences, Newport News, Pierre Deux, The Rouse Company, Spiegel, Trask, Victoria’s Secret.

• Managed, hired and directed both staff and freelance writers for retail/catalog/web. • Refined copy voice for brand. Developed and created concepts with Creative Director and team for all 3 channels. Worked directly with CEO and CMO. • Offered full-time Copy Director position at end of tenure.

Managed, hired and directed staff and freelance writers. Wrote marketing strategies and developed brand identities that outlined objectives, copy, design and marketing recommendations. Developed and wrote concept copy and established copy voice for assigned accounts. Acted as creative representative and supported new business in prospecting clients, attending conventions. Made presentations to industry and educational organizations such as Direct Marketing Association, Women’s Direct Response Group and Fashion Institute of Technology.