Brand Consulting, Design & Marketing StrategyAward-winning tradeshow, video production, graphic design, event planning and cross-channel campaign creation.Freelance contracting services include:-Rebranding, logo design, tag line, visual identity concepts and creation-Event Planning-Social Media Marketing-Web Site -Graphic Design-Creative Direction-Marketing Strategy and plans -Marketing operations evaluation and recommendations -Video Production -Tradeshow

IPS Group, (www.ipsgroup.com), headquartered in San Diego, Calif., with offices across North America and Europe, is a design, engineering and manufacturing company focused on low-power wireless telecommunications, payment processing systems, intelligent data management and SaaS technologies. We take IoT and Smart City concepts and turn them into reality for municipalities and universities. • Oversee creative direction, all marketing strategy and campaign development for industry-leading, global technology company• Increased brand interactions on company website by 4000% over three years; users increased oninternational web site by 254% within one year, developed UK site and Italian site within one month• Increased efficiency via 12 new processes and their supporting infrastructure, leading to a company savings of $1M• Cross-departmental leader; responsible for implementation and management of company CRM• Reconfigured and streamlined company processes to improve workflow, provide more precise analytics and better utilize existing resources• Hired and managed marketing staff to maximize productivity while training and mentoring staff on best practices and protocols• Reduced costs by streamlining RFP processes and improve output quality• Creative directed company’s 20’x100’ booth at industry’s largest show, working in partnership with company Tradeshow Manager, awarded "Best in Show" 2017 and "Best in Show" 2018, a company-history first

Green Circle Growers & Just Add Ice®Oversee the brand management, marketing and merchandising for one of North America's largest growers, Green Circle Growers. Also, responsible for marketing and product development for the leading consumer sub-brand, Just Add Ice® (justaddice.com). Just Add Ice(R) utilizes some of the most advanced and innovative technology, supplying products to major grocery store chains and big box retailers across US and Canada.- Develop brand strategy and new visual identity for master brand and sub-brands. Creative director for all new materials - print, web & multimedia.- Research, create and present design trend forecasts to buyers. Oversee new floral and plant designs to bring new looks to market. Assist in sourcing hard goods that will be sold.-Drive market and merchandising strategy, presenting and supporting retailers such as Home Depot, Albertsons, Wal-Mart, Sam’s Club and other major chains across North America.- Support sales as well as set creative direction, design and implementation of merchandising displays that drive sales and alter consumer behavior.-Manage a team of talented internal Marketing professionals responsible for photography, writing, tradeshows, social media, concept design, merchandising display design and production. Manage external resources, budget, marketing plans and more.

Oversee both the high end luxury brand of Premiere Estates Auction Company and the commercial real estate brand, BRAUN.• Manage a team of inside and external creative resources – copywriters, graphic designers, programmers, photographers and videographers to complete projects from concept to completion.• Create brand vision, set creative strategy and execute across all channels – print, online, digital design, social media, mobile, apps with an emphasis on user experience and lead generation.• Created new brand, new positioning and enhanced web site user experience. Resulted in almost triple the number of deals within four months as compared to the twelve months prior to my arrival.• Develop web site redesign, braunco.com, and made lead generating enhancements to premiereestates.com.

Developed and implemented new marketing strategy for financial company based in Indianapolis serving the insurance industry. Expanded media campaign and reach to 10X the brand impressions within the first 3 months. Streamlined current resources and processes by developing web-based tools integrated with communications to maximize productivity. Managed marketing and sales team.• Transformed and implemented a completely new brand, redesigned the external website that resulted in monthly sales averages increasing from $200K to $800K within three months and sales leads increasing more than 10 times.• Spearheaded all marketing efforts and sales lead generation communications that tripled retail sales, especially pertinent since company sales model is generated solely by marketing efforts. • Led cross-channel campaigns and raised brand awareness through aggressive PR efforts resulting in wholesale deals being company’s highest ever in 2009. • Championed and lead redesign of web site to drive record-setting web leads to 400% increase.• Effective leadership as VP Marketing coupled with measurable results led to promotion to VP, Sales & Marketing in March 2009.• Transformed public relations from reactive to aggressively proactive. Became a sought after speaker and columnist, resulting in several articles published monthly in industry trade publications, blogs and other social media outlets.• Pioneered new visual identity and new brand within two months. Lead marketing staff and cross-functional departments to implement an average of 10 communications weekly resulting in over two million+ brand touch points monthly.• Partnered with IT to develop a reporting tool that measures results of each communication. Reports provide complete cost analysis, demographic analysis, response rate and behavior that a communication induced, allowing for more targeted, strategic marketing.• Doubled new prospect CRM database within 2 years to over 2 million.

Subsidiaries: New Penn, USF Holland, USF Reddaway, USF Glen Moore, YRC Regional• Pioneered and effectively developed & launched re-branding of all brands of YRC Regional Transportation, including new logo, service names, positioning statement & visual identity guidelines. Built & fostered relationships with senior management at each brand company headquarters to develop a standardized portfolio.• Effectively led all marketing communications teams across the six brands, located in six cities worldwide. Oversee communications managers & designers at individual operating companies.• Developed and rolled out new golf sports marketing sponsorship and customer event at award-winning PGA course Firestone C.C. in Akron, Ohio including managing hospitality, communications, event an signage.• Reduced time-to-market, despite limited resources by developing new online self-serve tool allowing sales force to create customized communications. Created communications across all channels – advertising, web, e-mail marketing, retail, direct mail & collateral.• Directed web development including release of four new sites: -Intranet redesign -Regional Insider -New merchandise store - REGIONALOUTFITTERS.com -New branding site – Brand Central (yrcrt-brandcentral.com) -New sales tool – Sales OnDemand (mysalesondemand.com)

• Managed $4 million sports marketing initiative. Includes national advertising campaign with Sports Illustrated, ESPN & 28 customer events at MLB stadiums across the country. Directed and developed branded touch-points at customer events–emails, invitations, brochures, signage, event script, promotions & wearables. • Senior project manager & creative director of new company retail store. Designed interior space & signage to best represent the brand. Supervised construction daily & coordinated grand opening.• Developed new affiliated web site - RoadwayStore.com.• Developed & managed build-out of $1 million mobile museum featuring the history of Negro Leagues Baseball. Designed space and managed construction - from concept to completion.• Directed & developed the design of all exhibit booth structures, graphics & multi-channel communication pieces. Determined participation, show sponsorship strategy & PR opportunities. Managed $500K tradeshow budget. Due to absence of resource, actively stepped up, adding “Exhibit Manager” to my responsibility. In first tradeshow season, Sealed Exhibit Service marketing campaign awarded “2005 Best in Show” – a first in company history.• Effectively managed and art directed award-winning Roadway.com while serving as Webmaster. Solely responsible for content creation, new section and application development, web communication plan and strategy, user interface, design, information architecture and writing. Instrumental in company’s intranet development and launch of extranet (my.roadway.com). Effectively communicated with IT resources as technology liaison between marketing and IT departments. • Effectively developed and implemented ad campaign, strategy and execution. Collaborated with vendors, designers and copywriters to develop award-winning advertisements.• Efficiently executed creative projects as a print & web graphic designer, writer, desktop publisher, photographer, and videographer.

EXECUTIVE EDUCATIONExecutive Presentation Training, Princeton Club of NYCIDEO Principles, Roadway, Akron, OHWomen’s Conference, Akron, OHAppreciative Inquiry, Weatherhead School of Management, Case Western Reserve University, Cleveland, OHADVANCED SOFTWARE TRAININGAdobe Photoshop I & 2, Chicago, ILAdobe InDesign, Cleveland, OHAvid Video Editor-Media Composer EffectsDreamweaver I & II, Cleveland, OHPROFESSIONAL ASSOCIATIONSDirect Marketing AssociationTransportation Marketing Communications AssociationTransportation Sales and Marketing AssociationAIGA, Professional Association of DesignCIVIC ASSOCIATIONS AND ACCOMPLISHMENTSAkron Art Museum DocentFeatured speaker at Marketing Success Tour, Norvax, Dallas, TXFeatured Speaker at International DI Society Annual Conference, Boston, TXFeatured Speaker at GenRe Social Media Marketing and Sales Conference, Ft. Myers, FLVolunteer – Junior Achievement & Akron Reads, Northeast OhioUnited Way, JDRF – Walk To Cure Diabetes, Northeast OhioNegro Leagues Museum, Kansas City, KSVolunteer - Women’s Shelter, Indianapolis, INCollegiate Volleyball, Baldwin-Wallace College, Berea, OHFeatured Columnist in Insurance & Financial Industry Publications, NationwideAWARDS“Best In-line Grand Award” – TS2 Conference & Exhibit Show for ExhibitorsTellys, Transportation Sales & Marketing [TSMA] AwardsTransportation Marketing Communication [TMCA] AwardsAmerican Trucking Association [ATA] - Marketing Awards2007 Diamond Award – Best Practices in Marketing for “Times of Greatness Campaign”Negro Leagues Baseball Museum Tour 2005-2007PROFICIENCYAdobe Photoshop, Adobe InDesign, Adobe Illustrator, Microsoft Office, Word, PowerPoint, Excel, Outlook, Illustrator, Acrobat, Dreamweaver, SketchUp 3D Rendering, WordPress, Twitter, Blogger, YouTube, QuickBooks, CRM database tools, various CMS systems, Mac, PC