Stephanie Snipes Email & Phone Number

Atlanta, Ga, Us

New York, Ny / Working Remotely

About the company: Backstage is a leading entertainment website plus weekly magazine trade publication that also has 30K online casting calls annually. It serves a broad entertainment industry audience that includes SAG Awards nominating committee members, actors, directors, video editors, brand agencies, casting directors, social advertisers, and student filmmakers. I was recruited to spearhead best-in-class content for Backstage.com, Backstage Magazine, Backstage’s “In the Envelope” podcast, and all social channels. In this role, I lead a team of 32 FTEs and freelancers who are digital and print editors, writers, copy editors, podcast producers, designers, and operations teams. I manage a budget of up to $1M and report directly to the company’s CEO. DELIVERED RESULTS:► Obtained 52.4% in YOY organic traffic growth since joining the company. ► Reduced costs 10% by implementing expense tracking and repurposing budget lines to higher ROI efforts. ► Overhauled resource allocation, assignment processes, and requirements to optimize output from the team. ► Drove change management and gained buy-in for new structures and processes by aligning the team to the new vision. ► Improved cross-team communication, leadership, and project management capabilities after implementing comprehensive talent management and coaching program.► Increased advertising revenue by 30% without increasing costs for the SAG Awards publication by reimagining the product and developing new content offerings. ► Strategized content creation for SEO based on the needs of a broad audience within the entertainment industry. ► Pioneered data-driven approach, process, and best practices for SEOs by analyzing traffic tracking, performance, clicking, and competitors to ensure organic growth and discoverability. ► Set up structures and processes such as production calendar, specific deadlines, content planning, research and style guides, documentation standards, and product definition.

Greater Atlanta Area

About the company: WebMD is a high-profile, award-winning online medical and wellness content publisher with 80M monthly users.I drove all aspects of editorial content creation and operations across revenue and SEO business initiatives for WebMD.com and WebMD Magazine with presence in 95% of physician offices nationwide. I directed 140+-person team composed of FTE, contract, and freelance staff who executed strategies for video, print, social, digital, and mobile app products. Also, I was the liaison between editorial, sales, and medical review teams to ensure regulatory compliance.The editorial products that I developed with my team contributed to $500M+ in companywide revenue. DELIVERED RESULTS:► Increased production efficiencies 50% by overhauling and streamlining operations. ► Boosted production by 75% and reduced time to market by 35% after streamlining operations and processes. ► Retained and increased users by evaluating existing content and identifying gaps and opportunities to maximize SEO and by focusing on content quality and credibility. ► Developed 60+ new video franchises across different topic areas such as 10- to 15-minute documentaries, exercise guides, and healthy cooking demonstrations. Launched 300-400 videos per year. ► Produced engaging, multiformat, interactive content to inform audiences through 3D animated graphics, interactive articles, education platforms, learning tools, and medical assessment tools. ► Elevated talent management practices by instituting workforce planning, cross-training, individual development plans, and succession planning; also launched yearlong management coaching program for emerging and current managers.

Atlanta, Ga

I owned the content strategy and operational oversight for all SEO and revenue-generating content production including for specialized audiences such as users of WebMD Pregnancy, WebMD Baby, and WebMD Allergy. DELIVERED RESULTS:► Produced a live town hall with First Lady Michelle Obama where she discussed mental health issues of children. ► Rebuilt, restructured, and doubled the size of award-winning editorial team. ► Secured new revenue sources averaging between $100K and $250K and up to $10M per client per year by initiating customized packages, which allowed stratification based on target criteria such as demographics and medical history. ► Delivered ~10% revenue increases each year over tenure by leveraging data analytics strategy to ensure discoverability and increase unique users (UU) and page views per visit (PVV). ► Served on the panel that selected who would receive the annual WebMD Health Hero awards. ►Collaborated in the production of the annual WebMD Health Hero awards ceremonies with hosts like Robin Roberts and Amy Robach. ►Implemented a new project management system to consolidate information into a single platform.

Chicago, Il

Chicago, Il

Chicago, Il

Atlanta, Georgia

Atlanta, Georgia

Atlanta, Georgia

Atlanta, Georgia

Bachelor Of Fine Arts, Broadcast Media

Activities and Societies: President of Lambda Pi Eta Honor Society, Who's Who of Colleges and Universities

Pastry Arts Degree, Expected Completion Summer 2023