Stephanie Soderborg Email & Phone Number

San Francisco, CA, US

San Francisco, CA, US

Denver, Colorado, US

Building the future of AI-driven sales enablement

Atlanta, Georgia, US

Consulting on GTM, growth, marketing, and operations primarily for early stage startups. Selected experience includes:* Content, marketing and SEO strategy for seed through Series C companies* Sales compensation plans, forecasting, territory alignment, and general GTM planning* Growth marketing and SEM strategy and execution* Business plan and general.

Denver, Colorado, US

Guest House is bringing retail to real estate – staging homes with furnishings you can shop. Backed by Range Ventures, Ludlow, Rucker Park, 87 Capital and others.

San Francisco, California, US

• Member of the leadership team responsible for driving our long term strategic vision by leading our retention and reactivation efforts, building external partnerships, and exploring and evaluating new strategic levers.
• Continued retention and reactivation management while building strategy and partnership function
• Develop a deep understanding of the competitive landscape for the offering and inform future business opportunities and priorities
• Formalize the strategic planning process
• Manage the strategy, identification and execution of new strategic partnerships focused on increasing TAM, deepening our customer relationship, and other strategic drivers of the business
• Own, measure and grow partnership initiatives against identified KPIs, including testing and optimization efforts to maximize partnership and business performance and achieve established goals

San Francisco, California, US

• Promoted to company leadership committee, responsible for our growth initiatives around user retention, reactivation, acquisition, and engagement.
• Continued to own performance marketing team management and strategy, while increasing scope to own retention and reactivation strategy and execution
• Performed RFP process for new email and notification system, evaluating 4+ vendors, building internal consensus on adopting an external partner vs building a new system internally, forecasted impact on growth and.
• Managed implementation of new email and notification system with team of 3 engineers, 1 product manager and 1 growth marketing manager
• Drove increased monthly active users through improvements to our email strategy and content
• Built long term playbook and vision for consumer lifecycle marketing communications and driving execution across R&D, growth, and marketing

San Francisco, California, US

• Managed performance marketing team responsible for millions of dollars in annual spend across SEM, Facebook, and Native channels
• Drove evolved targeting strategy for existing channels resulting in increased efficiency and higher ROAS at larger spend levels
• Collaborated cross functionally with business analytics team to evaluate daily operations against LTV returns in order to adjust our campaign strategies and measurement tactics
• Built analytics and reporting dashboards using SQL in Chartio to drive daily campaign and efficiency insights and adjustments
• Led new channel testing, specifically with YouTube, to drive upper funnel acquisition in collaboration with brand marketing

San Francisco, California, US

• Responsible for strategy and development of consumer content and editorial plan focused on customer needs in order to drive company growth initiatives, specifically top of funnel growth and user acquisition
• Build SEO playbook for content creation driving 10X growth in organic traffic to the blog; partnered with technical SEO product managers and engineering teams to create user path from blog to product registration to.
• Built outreach process to promote content from the blog and research team to drive PR, news coverage, and link building to drive SEO
• Hired and managed team of 6 content managers and link builders, along with team of contractors for content creation

San Francisco, California, US

• Built and lead sales operations department with 30+ employees, overseeing:- Account management of 600+ accounts, focused on onboarding new accounts, client success, and retention- Sales forecasting, planning, and.
• Report directly to Chief Sales Officer with daily engagement with CEO and COO, and own and drive company supply KPIs around property growth and client retention
• Developed and implemented a client success strategy focused on performance monitoring and client outreach, increasing our client satisfaction scores over 88% in 6 months
• Built and managed accounts receivable team of 5, transitioned invoicing process to Salesforce, implemented collection processes that led to over a 50% decrease in DSO, and transitioned team in March 2017 to newly.

San Francisco, California, US

• Built and managed data operations team responsible for listing quality on site and implemented processes that resulted in 63% improvement in listing completeness
• Managed a hybrid customer service/inside sales division with 18 team members- Chosen as part of new management team charged with turning around the division’s performance - Implemented operational procedure changes.

San Francisco, California, US

• Built rental listing data curation team and process from inception to launch
• Built and implemented reporting system that tracked 10+ metrics ranging from worker performance to listing quality
• Hired and managed 33 data research contractors and developed training materials to facilitate new hire onboarding
• Efforts resulted in 30% increase in site supply, taking Apartment List to #1 in listing count in 72 of the top 100 largest US cities in three months, a cornerstone performance indicator for fall 2013 $15M raise from.
• Led project to create interactive, 360-degree photo content across five markets resulting in tripled user engagement on target listings

Stanford, CA, US

Editorial and reporting intern for SFGate.com and the Los Altos Town Crier

Bangkok, Bangkok, TH

• K.I.Asia is a non-profit organization dedicated to social and economic development in the Greater Mekong Subregion (Thailand, Lao PDR, Yunnan Province in China, Cambodia, Myanmar, and Vietnam). Areas of expertise.
• Led research for and writing of grant proposals that secured projects and additional funding with corporations (including Microsoft, Boeing, Citi) and government and international organizations (including USAID, UN.
• Drafted recommendations for social and economic development initiatives including:- The creation, structure and content of a regional intellectual property and innovation report for the ASEAN Secretariat.
• Implemented and taught the in-house “Better Writing for English” course that was required for over 50% of employees

New Haven, CT, US

- Set budgets for summer and year abroad programs, which determined financial aid awards for participating students- Created the first study abroad newsletter, which was distributed across Yale University Campus- Represented study abroad programs at all speaking events on campus and hosted informational sessions for students

Maidenhead, England, GB

I worked as a legal intern for McAllister Olivarius during my junior year abroad studying at the London School of Economics. My responsibilities included paralegal duties, serving as an administrative assistant to the cheif of staff, and acting as a project manager on a side project to develop and market a product for which the firm had received a patent.

Master Of Business Administration - Mba

Ma, Communication, Journalism

Bachelor Of Arts, With Distinction, Political Science

General Course (Study Abroad), International Relations