Stephanie Son Email & Phone Number

New York, Ny, Us

London, England, Gb

London, England, Gb

- Developed Paid Social marketing plans for Meta, TikTok, Snapchat, and X that provided holistic frameworksgeared for Brand Awareness and Consideration KPIs.- Managed between $1M-10M in quarterly budgets across different social media platforms.- Implemented and led successful social media strategies resulting in +3-6 pts Consideration lift and increasedquality engagement across Meta and TikTok.- Organized and implemented a diverse creative strategy on Meta that led to successful Consideration lift andwas later incorporated into future campaigns.- Served as the primary point of contact for both the clients and partners to ensure all aspects of the campaignswere delivering as planned and meeting set benchmarks.- Trained and managed 6 new team members to ensure a seamless onboarding process while also creatingmaterials and training sessions for the larger Social team.- Client Account: Google Pixel, Fitbit

San Francisco, Ca, Us

- Analyzed campaign results to highlight key learnings and provided actionable recommendations toimplement for future plans.- Collaborated with the internal Planning and Analytics teams to present forecasts and data to deliver to clients on a weekly basis.

New York, New York, Us

- Assisted in developing media plans that encompassed multiple channels including traditional and digital media on both a national and local scale.- Analyzed data and developed key insights to share with the client after mastering the use of media research tools to conduct monthly reports on competitive and overall plan deliveries.- Served as the day-to-day point of contact for both the client, activation teams, and vendors to ensure all aspects of the plan were progressing as planned and meeting set benchmarks.- Client Account: Pfizer (Eliquis, Estring, Vyndamax, Prevnar Peds)

- Revamped internal tracking documents to implement a new process for the team to easily track updates from partners weekly.- Worked with agency partners to provide detailed weekly and quarterly reporting to our clients.- Monitored weekly reporting for the client to ensure deals were being delivered within the flight of the campaign and preemptively provided additional solutions to avoid and mitigate potential underdelivery.- Collaborated with the team to analyze new deals to ensure our clients were receiving competitive rates and packages from media partners.- Attended a 6-month long Assistant Media School program and gained exposure to digital, TV, print, OOH, and media basics, which led to a mock media presentation to various managers and executives at the agency.- Client Accounts: AAP, Anheuser Busch Inbev, CarMax, Chili’s, CTCA, DAZN, DSW, GM, Home Depot, Instant Pot, P&G, Philips, REMAX, Shiseido-D&G, Subway, United, Upfield.

- Trained employees on wholesaler and retailer relations throughout the duration of the Fame trade show.- Coordinated and processed returning and new contracts with retailers from all over the country, including quantity of merchandise sold, corresponding delivery dates, and processed multiple orders with each exceeding $20,000.- Enhanced retailers’ experience through extensive product knowledge and company operations.- Managed and merchandised three sets of inventory per trade show.- Conveyed real-time product sellouts to employees and retailers to minimize potential order cancellations.- Monitored associates throughout the trade shows and continuously gave feedback based on performance and results.

Columbus, Oh, Us

- Maximized customers' shopping experience through extensive product knowledge and service.- Maintained presentation standards and organization of store displays and products.- Processed customers' transactions at the register.

New York, New York, Us

- Created media content to promote brands and messaging via strategic social media campaigns across Instagram and Pinterest.- Organized and analyzed data from Pinterest and Instagram to ensure media aligned with promoting the company’s vision and goals.- Collaborated with fellow Social Media Interns to provide a vision of unity in the company’s message.- Gained exposure to the social media community and connected with other influencers who shared common goals.

New York, New York, Us

New York, New York, Us

- Organized weekly bulletins that were distributed company-wide to inform departments of upcoming events and news.- Managed daily tasks to ensure the office was connected and well-equipped to handle operations.- Assisted in facilitating daily in-house communication meetings and provided insight on improvements for the internship program.- Relayed time-sensitive information between departments to ensure employees were on-task and on-time.

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication

High School, Strategic Asset Management