Stephanie Sparks Email and Phone Number
Cincinnati, OH, US
Stephanie Sparks's Location
Cincinnati Metropolitan Area, United States, United States
Stephanie Sparks's Contact Details
Stephanie Sparks work email
- Valid
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Stephanie Sparks personal email
n/a
About Stephanie Sparks
As a brand, communications, and content leader, I support B2B companies in shaping their brand narrative, driving pipeline growth, and establishing credibility and trust. My expertise in content marketing strategy, creation, and brand activation drives conversions, engages established ICPs, and amplifies thought leadership. With more than 18 years of experience in crafting and delivering product and branded content for B2B technology companies, my core competencies include content marketing strategy, messaging creation, brand strategy, data-driven analysis, and creative execution. I am passionate about storytelling and have a proven track record of delivering high-quality content that directly advances organizational and product strategies, brand trust, and business results.
Stephanie Sparks's Current Company Details
Stephanie Sparks Work Experience Details
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Director, Content MarketingVelocityehsCincinnati, Oh, Us
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Director, Content Marketing, Seo & SocialEmploy Inc. Jan 2022 - Aug 2024Denver, Colorado, Us• Led content marketing function within Employ and across Jobvite, Lever, JazzHR, and NXTThing RPO product brands• Developed new brand identity, architecture, and expression for Employ and product brands• Ensured alignment with demand generation, partner, customer, and product marketing to drive revenue and cross-sell opportunities• Drove high-performing content marketing outcomes to power go to market strategies and programs • Oversaw thought leadership and amplification program, coordinating inside and outside resources to create compelling content• Developed content marketing strategy and oversaw execution, including industry, reports, success stories, white papers, blog posts, eBooks, social media posts, video scripts, infographics, interactive content and web copy• Worked with key stakeholders, including company leadership, industry experts, sales, marketing, and product teams to create and curate compelling content targeting specific personas• Collaborated with internal teams, agencies, and other stakeholders, serving as editor in chief for all published content• Managed and inspired direct reports to drive performance across marketing function -
Content CreatorHelpsystems Aug 2019 - Jan 2022Eden Prairie, Minnesota, Us• Created content plans, developed solution messaging, and executed high-quality technical content across a variety of assets and channels for cybersecurity and automation solutions• Led content development, brand positioning, and storytelling to support marketing campaigns, including the delivery of web content and SEO, press releases, emails, newsletters, online advertising, customer case studies, social media, datasheets, guides, video scripts, and presentations• Ensured content delivery was clear, concise, engaging, impactful, and valuable for customers and prospects• Worked collaboratively with business stakeholders, product experts, sales, and other marketers• Reviewed, proofed, and edited communication materials and presentations for accuracy, positioning, and consistency of brand message -
Content Marketing ManagerTalemetry Mar 2018 - Jul 2019Richmond, Bc, Ca• Advanced market positioning and brand story to drive overall brand awareness in the HCM technology industry.• Created comprehensive content marketing strategy and editorial calendar to execute across marketing campaigns, product development, sales, and lead nurture efforts.• Supported demand generation and prospect nurture engine across the buyer journey.• Worked closely with key stakeholders, including company leadership, industry experts, analysts, partners, marketing, sales, and product teams to create and curate compelling content.• Researched, drafted, and edited all marketing content, including customer success stories, research reports, eBooks, infographics, blog posts, social and digital content, video scripts, emails,interactive content, and web copy.• Worked directly with product leadership to develop product release campaigns and announcements, and owned major partner relationships with Google, Oracle, and Indeed. -
Marketing Content ManagerMiller Heiman Group, A Korn Ferry Company Feb 2017 - Feb 2018Chicago, Illinois, Us• Developed strategic messaging to support key marketing initiatives and campaigns.• Conceptualized and created marketing assets, including web content, sales collateral, emails and social media.• Oversaw, drafted, and edited thought leadership content, including articles, case studies, white papers, and press releases to ensure consistent product and brand messaging.• Updated, edited, and revised online content and print collateral required for accuracy.• Collaborated closely with business stakeholders to create compelling stories and marketing content. -
Communications Manager, IbmIbm Global Business Services Talent & Engagement Mar 2013 - Feb 2017Armonk, New York, Ny, Us• Developed marketing assets, web content, and thought leadership content for use across multiple channels to ensure consistent branding and messaging.• Managed communications and content for analyst community to enhance and support relationships with key stakeholders.• Led messaging development for client projects, including recruitment advertising, career site content, and employee value propositions.• Managed messaging development for advertising campaigns.• Led messaging creation for marketing collateral, events, direct marketing, website content, internal communications, case studies, and other content marketing assets.• Served as resource integration team lead among web, product marketing, and business units. -
Marketing Communications ManagerKenexa (Now Part Of Ibm) May 2007 - Mar 2013• Responsible for the creation and management of client-facing corporate messaging.• Worked closely with CMO, business unit leaders, and product management executives to articulate value propositions and benefit statements for existing and new products.• Responsible for developing, writing and editing marketing-related content, including product and service brochures, ad copy, newsletters, web copy, thought leadership articles, white papers, pitch documents, case studies, bios, invitations, direct mail and email campaigns.• Conducted training sessions for relationship managers and sales force on strategic market research and strategic client communications.• Developed new brand identity and expression for company and product brands.• Served as editor of EvolveHR and other Kenexa Publishing projects.
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Adjunct Professor, Technical CommunicationUniversity Of Nebraska–Lincoln Aug 2009 - May 2012Lincoln, Ne, Us• Provided students understanding of the importance of using clear, accurate and correct writing styles through technical communication• Led classroom discussions and writing exercises to improve overall writing style in the business setting• Assigned and assessed a wide range of projects, including research strategy documents, target audience analyses, persuasive, descriptive and analytical papers, and oral presentations• Provided direct feedback on student work based on established grading rubrics -
Adjunct Professor, Cooperative Education Pre-Field ExperienceDoane College Aug 2009 - May 2012Crete, Ne, Us• Provided students an introduction and understanding to internship experiences by helping them prepare for and initiate field placement• Led classroom discussions on career exploration, job search skills, résumé and cover letter preparation, and interviewing techniques• Provided direct feedback on student work to enhance workforce preparatory skills• Interacted and work with Career Development Director to assist in student preparation for field placement
Stephanie Sparks Skills
Crm
Marketing Communications
Advertising
Marketing
Strategy
Recruiting
Social Media
Sales
Marketing Strategy
Messaging Strategy And Development
Employment Branding
Corporate And Client Facing Marketing Content
Email Marketing
Technical Recruiting
Management
Employer Branding
Event Communications
Recruitment Advertising
Online Advertising
Corporate Communications
Collaborative Problem Solving
Detail Orientation
Copy Editing
Content Strategy
Strategic Communications
Content Development
Content Marketing
Organizational And Writing Skills
Branded Content
Product Marketing
Stephanie Sparks Education Details
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University Of Nebraska-LincolnCommunication Studies And Advertising (Mca) -
University Of Nebraska-LincolnBachelor Of Journalism
Frequently Asked Questions about Stephanie Sparks
What company does Stephanie Sparks work for?
Stephanie Sparks works for Velocityehs
What is Stephanie Sparks's role at the current company?
Stephanie Sparks's current role is Director, Content Marketing.
What is Stephanie Sparks's email address?
Stephanie Sparks's email address is st****@****ems.com
What schools did Stephanie Sparks attend?
Stephanie Sparks attended University Of Nebraska-Lincoln, University Of Nebraska-Lincoln.
What are some of Stephanie Sparks's interests?
Stephanie Sparks has interest in Children, Economic Empowerment, Politics, Education, Animal Welfare, Health.
What skills is Stephanie Sparks known for?
Stephanie Sparks has skills like Crm, Marketing Communications, Advertising, Marketing, Strategy, Recruiting, Social Media, Sales, Marketing Strategy, Messaging Strategy And Development, Employment Branding, Corporate And Client Facing Marketing Content.
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