• Develops and executes comprehensive marketing strategies to increase brand awareness, customer engagement, and sales growth within the overlanding and outdoor enthusiast market • Oversees the creation of engaging content for various platforms, including social media, blogs, newsletters, and website updates, focusing on storytelling and community engagement • Develops, sets up, tracks, and optimizes paid media campaigns across various social media platforms, as well as digital display and search ads on Google • Builds and maintains relationships with influencers, outdoor organizations, and partners to expand reach and create collaborative marketing opportunities • Plans and executes marketing events and community outreach programs to promote the brand and engage with target audiences

• Developed and implemented a content strategy for Carilion’s social media channels, content marketing website, email newsletters, campaign landing pages, and digital ads • Created, published, measured, and optimized all content across Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, and YouTube • Monitored and responded to comments across all social platforms to ensure proactive and positive community management • End-to-end management and optimization of digital media campaigns across multiple platforms, including paid social media, native display, programmatic display, and paid search, to maximize efficiency and achieve KPIs • Leveraged data analytics across multiple channels to continually refine and iterate the company’s content strategy to meet various business goals • Wrote and edited content for blog posts, newsletters, social posts, videos, web content, print and digital ads, and campaign landing pages • Managed a team of content creators who developed collateral across all facets of marketing • Maintained a monthly and year-round editorial calendar • Administered a digital marketing course to educate Carilion’s marketing department • Executed an integrated employee communications strategy to inform employees via Carilion’s intranet and employee newsletters

• Developed and managed a year-round communications strategy to drive mission• Produced multiple public events with stakeholders and community donors• Designed hard copy and digital collateral • Shot and edited videos to highlight success stories

• Produced daily lifestyle and entertainment show for NBC affiliate• Booked guests, wrote scripts, shot and edited video segments, and co- hosted oncamera

• Served as editor of two monthly magazines, Northeast Real Estate Business and Florida Commercial Properties. • Managed all aspects of production from start to finish—development of yearly editorial calendar, wrote and edited all articles, sourced guest writers, oversaw work of associate editor, designed magazine layout, and trafficked ads• Contributed articles to other France Media publications • Updated and managed content on REbusinessonline.com