Stephanie Specht Email & Phone Number

• Develops and executes comprehensive marketing strategies to increase brand awareness, customer engagement, and sales growth within the overlanding and outdoor enthusiast market
• Oversees the creation of engaging content for various platforms, including social media, blogs, newsletters, and website updates, focusing on storytelling and community engagement
• Develops, sets up, tracks, and optimizes paid media campaigns across various social media platforms, as well as digital display and search ads on Google
• Builds and maintains relationships with influencers, outdoor organizations, and partners to expand reach and create collaborative marketing opportunities
• Plans and executes marketing events and community outreach programs to promote the brand and engage with target audiences

Roanoke, Virginia Area

• Developed and implemented a content strategy for Carilion’s social media channels, content marketing website, email newsletters, campaign landing pages, and digital ads
• Created, published, measured, and optimized all content across Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, and YouTube
• Monitored and responded to comments across all social platforms to ensure proactive and positive community management
• End-to-end management and optimization of digital media campaigns across multiple platforms, including paid social media, native display, programmatic display, and paid search, to maximize efficiency and achieve KPIs
• Leveraged data analytics across multiple channels to continually refine and iterate the company’s content strategy to meet various business goals
• Wrote and edited content for blog posts, newsletters, social posts, videos, web content, print and digital ads, and campaign landing pages

Roanoke, Virginia Area

• Developed and managed a year-round communications strategy to drive mission
• Produced multiple public events with stakeholders and community donors
• Designed hard copy and digital collateral
• Shot and edited videos to highlight success stories

Roanoke, Virginia Area

• Produced daily lifestyle and entertainment show for NBC affiliate
• Booked guests, wrote scripts, shot and edited video segments, and co- hosted oncamera

Greater Atlanta Area

• Served as editor of two monthly magazines, Northeast Real Estate Business and Florida Commercial Properties.
• Managed all aspects of production from start to finish—development of yearly editorial calendar, wrote and edited all articles, sourced guest writers, oversaw work of associate editor, designed magazine layout, and.
• Contributed articles to other France Media publications
• Updated and managed content on REbusinessonline.com