• Day-to-day email planning & operations, including scheduling campaigns, building project plans and workflows, gathering campaign briefs, capturing copy/design feedback, and quality assurance. • Increase bookings by 20% and revenue by 31% through email channels. 30% increase in CTR and 15% increase in open rate YOY. Unsubscribe Rate decreased by 30% YOY. • Managing and prioritizing multiple incoming requests while working cross-functionally with internal and external stakeholders to drive progress and resolve issues to meet tight deadlines of preparation and deployment of newsletters, event and webinar invitations and follow-ups, and promotional e-commerce emails.• Analyzing reports of successful, deployed email campaigns on top-tier marketing cloud platforms such as HubSpot, Confluence, and Google Analytics to search for any correlations in the data compared to past efforts.

• As the Content Design Strategist and Co-founder at Downtown Studio, I am responsible for developing and implementing interactive marketing campaigns for multiple brands in the food, tech, entertainment, and infrastructure industries. Since co-founding the company in March 2016, I have worked closely with the Regional Marketing team to align on strategies, plans, and messages communicated in the local market, resulting in increased brand awareness and customer engagement.• Collaborating with multiple teams, I have developed content strategies for various industries, ensuring consistent messaging and branding across all channels. I have supervised the creation of digital strategies based on KPIs to increase project sales, grow online communities, and develop content for multiple branding purposes. Through my leadership, the company has seen significant growth in leads and online community engagement.• I analyze marketing initiatives and measure ROI to optimize future efforts and ensure maximum impact. I leverage tools such as Google Analytics, HubSpot, and SEMrush to gain insights into audience behavior and preferences, which I use to inform content creation and distribution strategies.• Through my collaborative approach and data-driven decision-making, I have played a pivotal role in establishing Downtown Studio as a leader in the marketing industry.

Strategic Campaign Management:• Oversaw the successful launch of the Business Gift Guide, aligning with last-minute gifting trends.• Achieved 3.4MM page hits (214% to goal; +196% YoY• Campaign Expansion - Back to School 2022: Spearheaded the launch of the Back to School 2022 campaign, resulting in +62.7% page hits YoY.• Orchestrated comprehensive A.com/AB GW Campaigns for Holiday and Cyber Monday.• Coordinated translations, design, and approvals for multiple campaigns efficiently.• Managed diverse tasks, including storefront updates, compliance training, and Emergency Response Training.

• UI Designer. Day-to-day design working process. Creation of the new brand identity of Anexinet and all the design materials and brand presentation to the company and clients.• Day-to-day email planning & operations, including; scheduling campaigns, building project plans and workflows, gathering campaign briefs, capturing copy/design feedback, and quality assurance.• Manage and prioritize multiple, incoming requests while working cross-functionally with key internal and external stakeholders to drive progress and resolve issues to meet tight deadlines of preparation and deployment of newsletters, event and webinar invitations and follow-ups, and promotional e-commerce emails.• Analyze reports of successful, deployed email campaigns on top tier marketing cloud platforms such as HubSpot, SeventhSense, Microsoft Dynamics and Google Analytics to search for any correlations in the data compared to past efforts.

• UI Designer. Designing visual elements for the company and clients, use color, fonts, components and various resources to build a functional and aesthetic product that meets the customer needs and development scopes.• Create and analyze Power BI Reports to drive progress and success and resolve issues.• Design social media strategies, monitor marketing campaigns performance, run conversion tests, create and optimizing websites and landing pages, evaluate new technologies, tools, and platforms, and help optimize user funnels.

• Created a strategy of growth marketing for distinguish brands in Mexico in tech, fashion and medical industries. • Manage the content calendar to set themes and align the publishing of blogs, articles, videos and nurture social and email campaigns.• Planned, supported, promoted and managed 6+ massive events and counting, including follow ups, marketing livestreams, photoshoots, videos, event planning, and event coverage (avg. ~92% event success rate)• Created a Sales Enablement strategy resulting in a 96% increase of marketing qualified leads, continue to maintain and improve the strategy working with the account team• Manage the creation and implementation of marketing campaigns for research studies, product launches, promotion of new services, and client success initiatives

• Content curator and social media strategist content creator for ITESO's health and sports department. Event management and news coverage for the campus newspaper and social media platforms. • Created and implemented direct mail, print advertisements, web copy and email blasts• Organized and promoted regional training and aimed to collect 30% of leads from each of these events• Wrote and pitched press releases which generated product updates and articles in top trade publications• Researched social media strategies and launched social media channels aimed toward growing brand recognition

Creation and development of strategies, media content, PPRR, and community management for distinguished brands in Mexico such as Seahorse, Rigoló, Premium Wings, Paese, among others.