As the Director of Global Marketplace Strategy, I focus on driving performance and growth across multiple global marketplace platforms, with a particular emphasis on Amazon.Lead all aspects of the customer experience on Amazon, including product marketing, brand store management, and advertising initiatives.Oversee marketplace operations, managing catalog, inventory, advertising, and seasonal campaign planning.Collaborate closely with product development, merchandising, and marketing teams to ensure alignment of Amazon strategies with broader company objectives.Spearhead new product introductions and optimize product positioning to maximize success within the Amazon marketplace.Drive cross-functional collaboration, ensuring consistency and efficiency in campaigns and strategies across all Design Toscano touchpoints.Provide executive leadership with strategic insights and performance reports on key initiatives.Ensure operational excellence, including managing account health, brand registry, and SLAs, while proactively addressing marketplace challenges.Lead resource allocation and ROI analysis for marketplace investments, optimizing growth opportunities and performance across platforms.

As Director of Circulation, I am responsible for managing all aspects of circulation planning and customer-level marketing for our catalog and direct response programs. My duties include:Self-managing all aspects of circulation, including prospecting, print meetings, marketing piece design, and contract processing.Collaborating with cross-functional teams (Marketing, Finance, Stores, IM) to set growth targets and inform CRM analytics priorities.Developing customer-level planning, file scoring, and circulation strategies to meet financial goals.Enhancing customer lifetime value (LTV) through testing and customer analytics in areas of retention, frequency, and spend.Driving increased ROI through cost-effective direct response marketing strategies across both digital and physical channels.Managing testing programs to gain actionable insights and predictive ROI outcomes.Overseeing catalog marketing and circulation management, including managing an annual circulation of 5,000,000+ and coordinating print schedules.

As the Global Ecommerce Business Development Director, I drove business growth and managed key accounts across multiple international Amazon locations, including the US, Canada, UK, Germany, France, Italy, Spain, and Mexico. My role involved:Identifying and addressing the unique needs of each channel to drive new business and optimize performance.Managing key accounts for Wayfair in the US, Canada, UK, and Germany, ensuring seamless operations and growth.Collaborating with internal teams to deepen product, service, and financial knowledge, ensuring the best outcomes for customers.Turning around underperforming territories by evaluating sales data, identifying growth opportunities, and implementing new strategies.Building and nurturing strong relationships with channel reps, middle management, and C-suite executives by understanding their needs and demonstrating value.Mentoring and training new Account Managers, providing guidance and support to help them succeed in their roles.Maintaining relationships with channel representatives, marketing teams, and management through regular in-person meetings, phone calls, and emails.

As Circulation Manager, I was responsible for overseeing catalog marketing and circulation management, ensuring effective reach and engagement across multiple channels. My key responsibilities included:Managing circulation planning and execution for two catalog titles, with an average annual circulation of 5,000,000 across 15 mail dates.Leading the Catalog Test Plan, including testing catalog insert strategies for specific target markets and optimizing contact strategies.Analyzing and updating sales reports to monitor performance and identify areas for improvement.Maintaining Channel Matchback to ensure accurate attribution and optimize campaign effectiveness.Database Analysis and Management:Led marketing database projects, utilizing relational databases and Alterian data mining tools to improve segmentation and targeting.Developed and implemented new contact strategies to enhance response rates and integrate multichannel approaches for greater customer engagement.

As a Marketing and Promotions Assistant at WGN Radio, I helped drive brand awareness and engagement by coordinating promotional efforts both in-person and online. Key responsibilities included:Boosting traffic to WGN Radio and WGNRadio.com by engaging directly with listeners in both face-to-face and virtual settings.Planning and executing promotional events in collaboration with WGN Radio personnel and sponsors to maximize reach and impact.Managing and maintaining social media platforms, including Facebook and Twitter, to enhance the station's brand presence and connect with the audience.

As a Marketing Consultant at Catholic Knights, I collaborated closely with the executive team to develop targeted marketing strategies for college students. Key responsibilities included:Partnering with the executive team to identify and discuss effective marketing tactics tailored to college student audiences.Contributing to the development of a comprehensive strategy recommendation plan to guide future marketing efforts.

As a Congressional Intern for Congressman Peter Roskam, I provided administrative and constituent services to support the office’s operations. Key responsibilities included:Sorting and reviewing constituent mail to ensure timely and appropriate responses.Drafting letters and emails addressing constituents' concerns and issues.Leading Capitol building tours for visitors of Congressman Roskam.Performing receptionist duties, including answering phones, data entry, and filing.