● Responsible for the company’s custom product division, with an annual sales revenue of $2 million and over 1500 custom orders.● Create all advertising flyers and promotional collateral.● In charge of design and copy for the company’s newly launching website - April 2017.● Manage all marketing campaigns (email campaigns, direct mail campaigns, new customer touch continuum, google AdWords and lead generation program).

• Identified and developed new business prospects, marketing campaigns, strategic partnerships and public relations opportunities for the St. Regis Residence Club.• Responsible for leading and managing the marketing department to attain a budgeted sales goal of $22M at BCOS through a collection of integrated marketing efforts.• Produced performance reports and periodic business reviews for senior management outlining current business trends, past program analysis and development of new initiatives. • Supervised the design and creation of all marketing collateral, both printed materials and web-based applications, while integrating brand messaging accordingly. • Responsible for the management and execution of all promotional events hosted and sponsored by the St. Regis Residence Club. • Liaison to all existing as well as potential clients and partners in establishing an exceptional working relationship.

• Responsible for the simultaneous launch of the sales and marketing operation of The Phoenician Residences in Scottsdale, AZ, and the offsite marketing operation at The St. Regis, San Francisco, CA.• Hired, trained and managed teams in both locations to achieve 1050 viable leads and $4.1M in sales revenue. • Evaluated and assessed campaign performance by tracking and monitoring related metrics.• Created and managed multi–million dollar line item budgets for all new fractional residential start-up operations within the luxury division of Starwood Hotels and Resorts Worldwide.• Interfaced and coordinated with cross-functional teams to establish process efficiency, best practices and new business development.

• Developed and designed an owner referral webpage and instituted the proper mechanism to register referral leads online using a web-based registration form. • Conducted market research and competitor analysis for program expansion.• Worked with the IT department to develop a database to house all pertinent referral information.• Strategized with contact centers to establish business guidelines for all owner referral leads in addition to creating new campaigns to drive additional lead flow.

• Managed a team of Marketing Executives to sell promotional getaway packages to Marriott Hotel guests and tradeshow attendees.• Coordinated attendance and sales strategy at tradeshows locally and nationally.• Prepared schedules, approved payroll and set monthly quotas for all members of the team. • Responsible for resolving all escalated customer issues.

• Sold promotional getaway packages and preview tours to Marriott Hotel guests and tradeshow attendees.• Met and exceeded monthly performance quotas set forth by management.