Stephanie Trierweiler work email
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Classically trained brand builder. I have worked at Procter & Gamble for 6 years with experiences across Baby Care, Feminine Care and Personal Health Care businesses. I have had roles managing national brand delivery & design, international brand innovation, and shopper marketing on the Target account. Prior to P&G, I completed my Bachelor of Business Administration from the Ross School of Business at the University of Michigan.
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Brand ManagerGeneral MillsUnited States -
Brand Director - Global Baby CareProcter & Gamble Apr 2024 - PresentCincinnati, Ohio, UsResponsible for Pampers global innovation & portfolio strategy with a focus on North America, China and Europe. -
Marketing Director - Target Baby, Feminine & Personal Health CareProcter & Gamble Apr 2021 - Mar 2024Cincinnati, Ohio, Us• Led in-store & digital marketing strategy & execution for 3 categories delivering >$1B in sales at Target Corporation, the #2 largest P&G retail customer in North America.• Led enterprise digital capabilities for P&G at Target inclusive of paid search, content and value delivery.Awards: Target Enterprise Vendor of the Year 2023
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Senior Brand Manager - Baby Care PantsProcter & Gamble Mar 2019 - Apr 2021Cincinnati, Ohio, Us• Managed design & delivery for Pampers Easy Ups training underwear business. Led innovation launch that drove 8-15% sales lift as a result of new packaging design, character licensing strategy & omni marketing toolkit.• Led new brand creation and go-to-market strategy for Ninjamas bedwetting brand, which has grown to 10% share of the category in <3 years. Worked cross-functionally to deliver superior packaging & product design and omni marketing toolkit.• Led undergraduate brand management recruiting for University of Michigan and first-ever STANDOUT program. Coached & mentored interns to receive full-time offers. Led trainings for New Hire Team.Awards:• P&G CEO Award 2020. Award limited to top 2% of employees for extraordinary & sustained contributions to the business & organization throughout the fiscal year.• NBCUniversal Best Integrated Marketing Program of the Year 2020.
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Assistant Brand Manager - Baby Care WipesProcter & Gamble Sep 2018 - Feb 2019Cincinnati, Ohio, UsManaged design & delivery for Pampers wipes portfolio.
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Marketing And Media AssistantUniversity Of Michigan College Of Engineering Mar 2016 - Jun 2018Ann Arbor, Michigan, UsPromoted engineering programs, research, and community by writing news stories and student profiles as well as social media posts. Published content on the College of Engineering's website and Facebook and Twitter accounts.Wrote energetic and conversational pieces for “One Cool Thing” app that demonstrate STEM breakthroughs at the College of Engineering and worldwide. Connected Michigan students, faculty, prospective students, and alumni, as well as engineering enthusiasts, to cutting-edge tech stories. -
ColumnistThe Michigan Daily Jan 2018 - Apr 2018Ann Arbor, Michigan, UsWrote biweekly columns about gender issues, mental health, business and sustainability. -
Senior Opinion EditorThe Michigan Daily Sep 2015 - Dec 2017Ann Arbor, Michigan, UsEdited editorials, op-eds from university community and columns from Daily writers for online and print distribution. Organized & adapted content using inDesign for weekly production.Created & publicized Survivors Speak, a series of first-person accounts of sexual assault and its corresponding personal, academic and legal implications. Designed an outlet for students to share their stories and provide nuanced statements on campus sexual assault to the Daily's audience, the U-M community and fellow survivors. See less
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Editorial Board MemberThe Michigan Daily Sep 2014 - Dec 2017Ann Arbor, Michigan, UsMet twice weekly with Editorial Board to facilitate discussion about recent university issues, pitch stories, conceptualize calls to action, and write persuasive editorials.
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Assistant Brand Manager Intern - Always DiscreetProcter & Gamble May 2017 - Aug 2017Cincinnati, Ohio, UsAssessed strategic approaches to driving trial from brands in and outside of P&G, integrated findings with consumer and product research to identify lead opportunities for Always Discreet to drive trial among new users, and created full fiscal year plan.Analyzed new Club distribution channel and developed go-to-market strategy for Discreet. Used Nielsen sales data as well as multifunctional team input to support recommendation.Created new in-store display and led briefing process & creative reviews with agency partners.
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Account Service InternNoble Communications May 2016 - Jul 2016Springfield, Mo, UsConducted competitive research, built student target profiles, and recommended marketing strategies for higher education client launching specialized graduate programs. Applied client's existing brand identity to two new campaigns.Wrote project assignments for Noble's rebrand after recent health care advertising agency acquisition and met with art directors and media planners to articulate client needs and timelines to other Noble departments. Integrated health care expertise into Noble brand.Developed 6-month new business plan for Noble's athletic development circle. -
Stem InstructorZaniac Dec 2013 - Nov 2015Instructed 100+ students grades K-8 in STEM disciplines through after-school programs and academic summer camps, ensuring mastery of advanced concepts at each grade level. Gave feedback to parents on student performance and progress through informal meetings after class.Sold programs and branded Zaniac as an empowering and enjoyable approach to STEM education. Proactively implemented changes in curriculum and class structure during company's startup phase that customized student experiences.
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Sales AssociateBeam And Barre Jan 2013 - Aug 2014Assisted families looking for dance, skating, and gymnastics apparel. Manually wrote up purchases, restocked clothes, fit shoes, took customer phone calls, and organized products.
Stephanie Trierweiler Skills
Stephanie Trierweiler Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessGeneral -
University Of Michigan College Of Literature, Science, And The ArtsSpanish Language And Literature
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University Of Havana
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Greenwich High SchoolHigh School
Frequently Asked Questions about Stephanie Trierweiler
What company does Stephanie Trierweiler work for?
Stephanie Trierweiler works for General Mills
What is Stephanie Trierweiler's role at the current company?
Stephanie Trierweiler's current role is Brand Manager.
What is Stephanie Trierweiler's email address?
Stephanie Trierweiler's email address is trierweiler.s@pg.com
What is Stephanie Trierweiler's direct phone number?
Stephanie Trierweiler's direct phone number is +412270*****
What schools did Stephanie Trierweiler attend?
Stephanie Trierweiler attended University Of Michigan - Stephen M. Ross School Of Business, University Of Michigan College Of Literature, Science, And The Arts, University Of Havana, Greenwich High School.
What are some of Stephanie Trierweiler's interests?
Stephanie Trierweiler has interest in Social Services, Children, Civil Rights And Social Action, Education, Environment, Human Rights, Animal Welfare.
What skills is Stephanie Trierweiler known for?
Stephanie Trierweiler has skills like Public Speaking, Microsoft Office, Teamwork, Social Media, Leadership, Customer Service, Marketing, Powerpoint, Marketing Strategy, Inspiration, Animal Welfare, Management.
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