I drive impactful content initiatives that resonate with business audiences and create tangible results. Over a year after joining the company, I earned a promotion to a managerial position, underscoring my dedication and effectiveness. Leveraging a combination of data-driven insights and creative flair, I've been instrumental in building and nurturing relationships via targeted email campaigns, insightful blogs, and strategic content campaigns. Here’s a snapshot of my responsibilities and achievements:- Email Marketing: Designed and executed high-performing email campaigns with consistent open and click-through rates, averaging between 21-29%.- Award-winning Copywriting: Collaborated closely with the project management team to develop compelling copy, leading us to secure both the 2023 Customer Service Award and the 2023 Fortress Cybersecurity Award.- Content Leadership: Spearheaded the company’s content strategy, developing a cohesive content calendar that encompasses our website, blogs, and social media channels.- Channel Marketing Collaboration: Taken on additional responsibilities, such as working closely with big-name software partners to cultivate our co-marketing activities and strategizing content that promotes our offerings. Assisted the channel marketing manager in presenting our product applications and use cases to partner distributors. This initiative not only showcased our product’s potential but also streamlined partners’ product training.- Sales Support: Conceived and rolled out lead magnet campaigns to bolster our sales force. This involved crafting content, fine-tuning landing pages, and designing email and social media launch strategies.- Versatile Writing & Editing: Adeptly supported both internal and external marketing assets, ensuring brand consistency and messaging precision.- SEO Optimization: Composed and optimized long-form blogs, bolstering our company website’s SEO positioning and visibility.

I manage and complete diverse editorial projects on time using my written and communication skills that I honed and polished over the years. - Execute projects from trade magazines published by our department, trade show publications, and trade show Show Daily publications outsourced by event organizers. Responsible for Chinese and English content materials and cross-functional communication between stakeholders. - Content creation and client management for the 2020-2022 editions of Medical Taiwan Show Daily.- Created content for B2B newsletters.- Supported publication team at trade shows, served as main contact with international buyers.

Brought local politics and social issues to readers, honed my interviewing skills, and learned and applied multimedia skills learned on the job.- Daily responsibilities included Chinese-to-English translation and editing of news releases and articles. Handled interviews and wrote English news reports. I covered local politics and social issues for feature stories.- Supported the Lifestyle Desk on reporter responsibilities and translation/editing of show publication content, including Food Taipei, COMPUTEX, and Taipei Fashion Week. - Represented the company in attending two mobile journalism workshops in Bangkok and Kuala Lumpur hosted by the Asia News Network (ANN), of which The China Post was a member in 2017. - Partook in the Editorial Department-wide project on transitioning into digital content: - Managed the company's social media with other reporters, promoted, shot, and produced video news reports, and actively used the skills learned at the mobile journalism workshops to create quality work.- Managed interns, edited and proofread news reports written by the interns, and wrote recommendation letters.

Honed client, project management, and PR proposal writing skills in the fast-paced PR industry.- Executed account projects for retainer clients, including an American computer peripherals brand, a Japanese sportswear brand, and one of the top three Taiwanese telecommunications companies. Supported projects for an American digital storage brand. - Participated in the proposal process for a Japanese sportswear brand and signed it on as a retainer client. - Researched and compiled sportswear market and competition data analysis.- Participated in and executed event projects, including press events, pre-event and ongoing promotion for a marathon event.- Marathon event: Partook in the proposal process, proposed KOL selections, served as running club event contact window, and monitored KOL social media posts and exposure results.- Handled product review planning and contacting reviewers for the American computer peripherals client.