Consultancy to public and private companies and investors. Areas of expertise include D2C and B2B growth strategies, omni-channel optimisation, pre- and post-IPO leadership, and differentiated investment analysis. Clients have included lastminute.com, Fareportal and GLG.

Responsible for Marketing and Communication for an AI start-up with 50 employees. This includes company positioning and messaging, GTM strategies from research and planning through to product launch, website, partnerships, business development, PR and social media.

Created commercial advantage, drove aggressive revenue growth across EMEA and APAC, and optimized channels by launching new brands, building and executing effective product and commercial strategies, re-defining booking flows and app functionality, championing digital payment platforms (Alipay, PayPal), and monetizing new revenue streams through unique market segments and verticals.

Led the transformation of a UK-centric SaaS team to become European-wide, driving the IPO roadmap:• Defined and communicated strategy and guided the product roadmap to improve UX, conversion and ABV. • Delivered >£100M of strategic agreements in less than a year by negotiating deals and fostering effective partnerships and monetization opportunities.

eDreams ODIGEO, the world’s largest online travel company in the flight sector and the largest publicly traded European e-commerce company by profitability, with more than 16 million customers in 44 countries worldwide.• Overall ownership of the UK market with full P&L responsibility for ~EUR 500M revenue p.a. and team of 150.• Negotiated commercial agreements and provided account management support locally and globally• Provided strategic insight and direction to define and execute digital marketing initiatives.

• Formulated the commercial product and growth strategy for content representing over $300M in sales. This included leading and executing the end-to-end product delivery and negotiation tactics whilst utilizing a creative approach by mobilizing operational marketing teams.• Grew margin contribution by 30% by creating distribution strategies, optimizing on-and offline conversion, fostering strategic sales relationships, leading marketing initiatives and driving product enhancements.

• Launched new markets in Europe and Asia-Pacific, growing revenue by over $60M annually, including delivering strategic programmes and initiatives on time and within budget. • Designed ROI-driven processes and continuous improvement to deliver cost savings, including off-shoring and on-shoring global operations and building strong partnerships to drive quality and commitment. • Provided leadership and direction to a diverse international team across several countries and regions.

• Managed a team of Account Managers & Product Specialists across new business and product development to deliver on aggressive online conversion/revenue and drive international growth. • Launched and delivered the first $13M in pure margin dollars by defining and implementing the strategy and product solutions for system connectivity across EMEA and APAC. Scaled the first open source API for SME development companies and content providers from ideation to execution.