Strong sense on Art, Design, Beauty;Experienced Marketing working in the cosmetics industry and custom Furniture;Experience working with luxury brands in China;Skilled in negotiation, event planner, business development;Dynamic, team player with a strong can-do attitude;Organization, multi-tasking, self-motivation, deadline management, time managementNative Chinese Mandarin speaker, fluent English, fluent French
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Director Of Brand Marketing - Ji Hotel全季酒店华住集团 Jan 2019 - PresentShanghai -
Senior Brand Marketing ManagerYifeng Art Culture Creative Oct 2017 - Dec 2018Shanghai City, ChinaTeam situation: Report to founder (a cross-over artist), 5 members in marketing team who are in charge of: world tour Art Exhibition, other cross-over Events (including Music Charity etc), Art lifestyle Real-estate projects , Graphic design, Media , My greatest achievements: In-depth research, gallant creative proposals, artistic way of thinking- Make the curatorial plan for artist's global tour exhibitions and make the exhibition preparation - Artist in residence program in… Show more Team situation: Report to founder (a cross-over artist), 5 members in marketing team who are in charge of: world tour Art Exhibition, other cross-over Events (including Music Charity etc), Art lifestyle Real-estate projects , Graphic design, Media , My greatest achievements: In-depth research, gallant creative proposals, artistic way of thinking- Make the curatorial plan for artist's global tour exhibitions and make the exhibition preparation - Artist in residence program in Hokkaido Japan - Communicate with artist, curators and art institutions- Initiate the overall creative plan for every project- Promotion plan and offline events- Cross over with top property projects and top international brands- Art education and charity activities Show less
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China Marketing DirectorRoche Bobois May 2014 - Oct 2017中国 上海市区Reasons for Leaving: deeply attracted by art, eager to touch more about artTeam situation: Report to China GM, 4 members in marketing team who are in charge of: Digital media, Event, Product training, Graphic design, My greatest achievements: Roche-Bobois entered in china market since 2004, as a high-end customized furniture, the first 10 years, its main target is individual client. From the summer of 2015, I started developing new business channel, getting our first real-estate… Show more Reasons for Leaving: deeply attracted by art, eager to touch more about artTeam situation: Report to China GM, 4 members in marketing team who are in charge of: Digital media, Event, Product training, Graphic design, My greatest achievements: Roche-Bobois entered in china market since 2004, as a high-end customized furniture, the first 10 years, its main target is individual client. From the summer of 2015, I started developing new business channel, getting our first real-estate project - WANPING 88, which was RMB120,000/㎡. We worked out an art sample room in a rough house of 380㎡with a 45-day limited time with rmb 90,000, then 8 months after, we got 3 considerable orders from those house owners - Brand Marketing strategy plan, brand awareness- Seasonal promotion plan to launch the new items twice a year.- Maintain a good relationship with key home medias (AD / IDEAT / ELLEDECO / NOBLESS / etc…) and other on-line medias and maximum the exposure- Co-branding activities with selective high-end home brands (Baccarat/MIELE), interior designers, art exhibitions…- Develop B to B channel, cooperate with top real estate groups (Wanping 88, Top of city, Vanke Jade, , etc)- Working closely with sales and design team Show less -
China Marketing ManagerServimex Home Dec 2013 - Apr 2014Shanghai City, China(Swiss home furnishing since 1926) - Brand marketing positioning, Branding build-up, marketing strategy - Brand communication in both digital channel and media, OOH. - Yearly marketing rolling plan and trade marketing plan - Managing marketing budgets and allocations - Co-operations with International school, TV program etc - Develop B to B channels: Hotel chain, estate agency, design agency and building society -
Bourjois China Maketing ManagerEternal Optical & Perfumery (Far East) Limited Sep 2009 - Oct 2013Shanghai City, ChinaBOURJOIS China marketing manager (BOURJOIS is a 155-year-old makeup brand belonging to Chanel group, launched in China in Sep 2010, acquired by COTY group in Oct 2014) Reasons for Leaving: Personal career development, from FMCG to imported furnitureTeam situation: Report to China Beauty Division GM, 5 members in the office team (not included the beauty advisors work in the counter): PR and on-line media, Event, Training, Graphic design, VM. My greatest achievements: I joined… Show more BOURJOIS China marketing manager (BOURJOIS is a 155-year-old makeup brand belonging to Chanel group, launched in China in Sep 2010, acquired by COTY group in Oct 2014) Reasons for Leaving: Personal career development, from FMCG to imported furnitureTeam situation: Report to China Beauty Division GM, 5 members in the office team (not included the beauty advisors work in the counter): PR and on-line media, Event, Training, Graphic design, VM. My greatest achievements: I joined the company while the first counter opened, I had the opportunity to experience the whole process of the brand's launching in China market and its three years of growth. When I left, there were already 113 direct-sales counters and more than 400 dealers’ counters in the country. And I got an overall view of work: from the first sales statistics report, to new-product training, counter display, media contacts, offline events and communication with regional dealers... - Making annual marketing strategy with Paris headquarter - New product launching for once every three month, define strategy, promotion plan and coordinate with local teams, lead VM, PR, media, Training, sales team to consolidate launch plan to maximize product launch impact to reach target - Roadshow event organization- Lead media agency to increase on-line brand awareness and build up strong brand affinity to recruit new customers, and to develop media plan leveraging all kinds of Medias to reach the right target that effectively maximize media investment- Closely track sales result with regional teams and International corporate teams - Communicate among Paris headquarter, hongkong Asia office and regional distributors Show less -
Assistant Sales Manager索菲特酒店 Sep 2008 - Apr 2009Shanghai City, ChinaSept2008-Apr2009 Sales Manager, at Hotel Sofitel Shanghai Hyland, Shanghai- In charge of French accounts (as Air France, Alcatel, Alstom, Auchan, Schneider, Valeo, etc)- Negotiate corporate contract rate - Do market inspection and analyze- Business development, target potential clients- Make group quotations -
Assistant Sales Manager (Part Time, Every Weekend And Holidays)Best Western France Aug 2006 - Jul 2008Paris Area, France- Assist sales manager and in charge of Asia tourism and business groups, from quotation to final arriving.
Stephanie W. Education Details
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University Paris Sorbonne IiiForeign Language Applied To International Trade -
Institue D’Hôtellerie Et De Tourism St Quentin En Yvline, Paris, FranceVocational Qualification Degree (Bts) In Hotel Management
Frequently Asked Questions about Stephanie W.
What company does Stephanie W. work for?
Stephanie W. works for 华住集团
What is Stephanie W.'s role at the current company?
Stephanie W.'s current role is 华住集团 - 市场总监.
What schools did Stephanie W. attend?
Stephanie W. attended University Paris Sorbonne Iii, Institue D’hôtellerie Et De Tourism St Quentin En Yvline, Paris, France.
Who are Stephanie W.'s colleagues?
Stephanie W.'s colleagues are Zhaoyun Song, 郑秋艳, Recruiter Huazhu, 薛春洪, Shirin C., 吴修伟, 刘忠仁.
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