Stephanie Wargo Email & Phone Number

Atlanta, Ga, Us

Brossard, Quebec, Ca

In my role as Vice President of Global Marketing at Bitfarms, I lead the charge of creating and implementing innovative marketing strategies that elevate our brand recognition and draw in new customers. I thrive on collaboration, working closely with various teams to ensure our marketing efforts align seamlessly with our overarching company goals.As a result of our cohesive approach, I’ve successfully overseen budget management and directed the development of creative campaigns that resonate with our target audience. Analyzing performance metrics is crucial, and I use these insights to refine our strategies continuously, ensuring we’re always on the cutting edge of the market.I also take pride in leading a talented team of marketing professionals and contractors. Together, we focus on continuous operational enhancements and targeted customer engagement initiatives that truly make a difference. It’s rewarding to see how our efforts not only boost brand visibility but also strengthen our connection with customers in the rapidly evolving digital landscape.Some key achievements in this role include:• Achieved a 307% increase in website traffic, averaging 28,000 visitors per month, with 75% being new users; boosted social media engagement by 15% and enhanced average engagement rates by 22% within 8 months.• Developed and executed innovative branding campaigns that fortified corporate identity and improved the company's ESG positioning.• Implemented strategic marketing initiatives for brokers, investors, and strategic partners, increasing market activity and optimizing collateral distribution.• Revamped public relations strategies to improve media visibility and credibility while refining budget management practices for more effective resource allocation and campaign performance evaluation.

Atlanta, Georgia, Us

As the Vice President of Global Marketing at PrimeRevenue, I had the incredible opportunity to oversee the creation and execution of strategic marketing initiatives that significantly boosted customer acquisition and engagement. I found that collaboration was key, so I worked closely with cross-functional teams to ensure our marketing efforts were in perfect alignment with corporate goals, all while keeping profitability at the forefront of our strategies.One of my proudest achievements was facilitating team development through targeted recruitment and comprehensive training programs. This not only improved individual performance but also fostered a culture of continuous improvement that our team truly embraced. By directing a digital strategy, I was able to enhance our corporate visibility and customer interactions, making a measurable impact on our brand's reach.Additionally, I guided the development of thought leadership initiatives and managed media relations, which helped strengthen our brand presence in a competitive industry. The experience was incredibly fulfilling, as I witnessed firsthand how our strategic efforts translated into tangible results, solidifying our position as a leader in the market.Some key achievements in this role include:• Accelerated MQL to SAL conversion rates by 13% within six months through the introduction of a new lead generation process transitioning to an ABM strategy.• Empowered the marketing team by expanding it from 2 to 12 members, implementing mentorship programs that fostered career growth and enhanced performance.• Streamlined communication strategies for internal and external stakeholders, resulting in improved clarity and engagement across all channels.

Atlanta, Georgia, Us

Led high-performing global marketing team, driving comprehensive marketing strategies centered on customer acquisition and engagement. Collaborated closely with cross-functional partners in product, engineering, and design to execute performance-driven initiatives. Managed a variety of digital and traditional channels to enhance brand visibility, utilizing data insights to guide creative development. Administered a comprehensive marketing budget, ensuring optimal resource allocation and rigorous performance monitoring to achieve key results. Championed public relations initiatives to elevate corporate messaging and foster strong relationships with major media outlets. Some key achievements in this role include:- Spearheaded integrated marketing campaigns that significantly strengthened BitPay's position as a leader in the cryptocurrency sector, resulting in substantial customer acquisition.- Negotiated a landmark partnership with ESPN for the inaugural “Bitcoin Bowl,” generating over 3.3 million household views and achieving 17 million media impressions globally.- Orchestrated attendance and sponsorship strategies for more than 75 international conferences, greatly expanding the company's market reach and influence.

During my time at FirstView Financial, I was deeply involved in directing client relations strategies that not only boosted customer engagement but also enhanced overall satisfaction. By collaborating with cross-functional teams, we designed and implemented business strategies that were closely aligned with client objectives, which was key to our success.I took the lead on various marketing initiatives that leveraged both digital platforms and radio advertising, resulting in increased brand awareness among our target audiences. This approach not only helped us reach new customers but also reinforced our existing relationships.Additionally, I managed all aspects of product rollout across retail locations, ensuring that communication was seamless and clients received the support they needed. By championing the development of streamlined sales processes, we significantly reduced product launch timelines and improved service delivery. Overall, my experience at FirstView Financial reinforced my belief in the power of strategic client relations and the importance of effective communication in driving business success.Some key achievements in this role include:• Boosted card volume by 25% through the creation of a new marketing vertical, resulting in deposits exceeding $500K within three months and annual projections surpassing $5MM.• Spearheaded the development and execution of digital advertising campaigns in collaboration with Cumulus Radio, engaging over 1.2 million listeners through compelling online content and promotional contests.• Optimized product implementation processes across 1,100 retail locations, significantly enhancing operational efficiency and client satisfaction.

Us

In my role as Issuing Bank Program Manager at TSYS, I was at the forefront of coordinating pilot programs for mobile payments. This involved close collaboration with sales teams and sponsor banks to ensure every initiative was executed successfully. I truly enjoyed partnering with financial institutions to uphold compliance with Visa and MasterCard regulations, which was crucial for the seamless integration of new payment systems.Moreover, I regularly conducted client business reviews to identify growth opportunities and tackle high-risk scenarios head-on. This proactive approach not only helped in mitigating risks but also opened doors for new business prospects. I developed and implemented streamlined processes for launching new products, which significantly improved our market offerings in partnership with key sponsors.Overall, my experience at TSYS honed my skills in program management and compliance, while reinforcing the importance of strong collaboration and strategic planning in driving business success.Some key achievements in this role include:• Accelerated the integration of The Bancorp Bank as a new sponsor bank, optimizing the management of contracts and billing processes for M&T Bank, The Bancorp Bank, and Meta Bank, resulting in improved accuracy.• Spearheaded the development of mobile payment testing programs, fostering innovation and enhancing service offerings.

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Developed roles and responsibilities for new Lender Relations UnitManaged team to support relationships with the top student loan lenders including: CitiBank, Wells Fargo, Bank of America, JP Morgan Chase, Sallie Mae, Wachovia, and SunTrust BankInstrumental in the analysis, design, and development of marketing plan for the new Lender Relations UnitConducted visits that developed and strengthened relationships with sales management and decision makers of key customers Supervised team to develop and facilitate training of 200+ lending sales repsCreated and administered budget of $500K for new unit

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Worked with external agencies to develop websites and collateral for multi-million dollar clients Administered partner portfolio of $45MM in revenueTrained over 150 partner sales reps on private loan products and sales strategiesDeveloped and managed budget that met business objectives

Led all aspects of relationships with 45 banks and credit unions including onsite visits, ongoing account maintenance, contract compliance, and problem resolutionEstablished annual growth goals through the development of new account acquisitionPromoted marketing/operational initiatives such as branch servicing, internet marketing, direct mail, and new product introductionsIdentified key growth clients though portfolio analysis

San Francisco, California, Us

Managed relationships with Microsoft, SunTrust Bank, American Express, Acacia Federal and others to develop and oversee customized loan products from concept through launch totaling over $150MM annuallyNegotiated contract generating over $2MM in fee income within the first 6 monthsImplemented direct mail and retention marketing campaigns that produced $160MM in volumeCoached and directed staff to meet plan in the areas of revenue growth, client retention, new client development and cross sell activitiesPrevious Wells Fargo Positions: Product Manager & Associate Product Manager

Developed and implemented marketing and sales plans that increased revenues from $300,000 to $4MM in just over two yearsConceptualized, designed, and created two catalogues per year to introduce new products, promotions, and servicesManaged customer service and fulfillment staff

Ba, Political Science

Education record

Education record