Commercially focused and results driven marketing professional with over 20 years cross-sector experience. A natural planner who develops and implements marketing strategies across multiple channels with a strong digital skill-set. In recent years my roles have broadened to encompass offline marketing acquisition channels such as TV and DM in addition to all digital channels. This has enabled our activity to be fully integrated. I’m adept at dealing with challenging trading environments and forecasting and managing budgets to achieve KPIs.