Stephanie Wellet Email & Phone Number

• Manage the development, introduction, and life cycle for the entire product line (1,800+ SKUs)• Negotiate competitive pricing and source product based on cost, capabilities, quality, and delivery schedules• Analyze sales and market data to support product strategy and identify new market opportunities• Partner with the mass merchant team in developing innovative product assortments to gain market share• Manage direct employees and collaborate with cross-functional team members to drive company objectives• Present new line introductions to sales reps and interact with customers for product feedback

Charleston, South Carolina Metropolitan Area

• Conducted analysis of Amazon food segments to identify, define, and develop new product opportunities • Sourced over 300 products that would achieve strong revenue growth and address customer needs• Developed and managed the entire product lifecycle to ensure timeline milestones were met• Maintained costing and margin goals by negotiating pricing, MOQ’s, and vendor contracts

Charleston, South Carolina Area

• Managed full phase product development to deliver profitable programs and timely deliverables• Performed in-depth margin analysis to identify pricing opportunities and plan SKU exit strategies• Led account product presentations tailored to customer needs and preferences• Crafted sell-in strategy and vision for each season based on key UA stories and new sales opportunities

Raleigh-Durham, North Carolina Area

• Single point of contact for DSG, managing the entire go-to-market process for private label goods• Partnered with DSG to create brands, negotiate pricing and provide retail solutions to drive growth• Managed the development of category products focusing on production, cost, quality and delivery• Ensured all product design, development and sourcing deadlines met customer expectations• Achieved 30% growth over 3 years and recognized as DSG’s vendor of the year (2017-2019)

Raleigh-Durham, North Carolina Area

Raleigh-Durham, North Carolina Area

-Managed the direct online business and ensured sales and product margin goals were met-Facilitated the vendor negotiation process in addition to building strong business relationships-Spearheaded the planning of email and web features to support the Omni-channel business-Developed and introduced a proprietary sock line and assisted in the creation of private label apparel-Evaluated and selected new and existing products for over 100 stores

Greensboro/Winston-Salem, North Carolina Area

-Facilitated and tracked the development of products from concept to production-Partnered with merchandising/design teams to confirm desired aesthetics and fit were achieved-Collaborated effectively with cross-functional teams to ensure product success-Certified that products were engineered to cost standards and met target margin expectations-Communicated daily with overseas and domestic factories

Augusta, Georgia Area

• Accurately measured and evaluated samples for execution of fit and construction details.• Collaborated with designer, merchandisers, pattern makers, and sourcing to assure the integrity of the garment• Assisted with weekly fittings to insure all garments met company and designer standards• Developed detailed specification packages for new styles based on the designer’s sketches and competitor samples• Effectively communicated with vendors on a daily basis regarding new and existing styles