• User growth and user engagement through marketing activation campaigns• Extensive B2B2C partnership campaigns• Managed all communication touchpoints including app, website, eDM, social media, media exposure, partner channels• Managed paid advertising including Meta, Google ads and OOH• Marketing data tracking for ROI optimisation• Formulated integrated go-to-market strategies

Projects Communications• Devised and implemented targeted communications strategies with a wide range of stakeholders eg. media, politicians, concern groups, and general public • Produced online/printed publications including newsletters, leaflets, website contents etc. for both internal and external audience• Created cross-platform (Facebook, Instagram, Youtube) social media content includinganimation/video, visual and copywriting• Led subteams in driving a series of media… Show more Projects Communications• Devised and implemented targeted communications strategies with a wide range of stakeholders eg. media, politicians, concern groups, and general public • Produced online/printed publications including newsletters, leaflets, website contents etc. for both internal and external audience• Created cross-platform (Facebook, Instagram, Youtube) social media content includinganimation/video, visual and copywriting• Led subteams in driving a series of media briefings and publicity eventsExternal Affairs• Supported executives in building rapport with politicians and Government by spokesperson training, political analysis and policy research• Engaged with legislators and district councillors directly and drafted official information papers/reports and correspondences for Legislative & Distrct CouncilsProperty Communications• Supported communications for property development tendering, property management issues and promotion campaigns of shopping malls• Compiled analysis reports for sentiment gauging and market benchmarking Show less

Media Relations• Organised press briefings and media interviews, crafted press releases and handled media enquiriesProjects Communications• Facilitated crisis management and formulated lobbying strategies for Shatin to Central Link railway project• Independently handled stakeholders' requests and public complaints and enquiries

• Conducted market research and analysis for international brands including quantitative surveys and qualitative focus groups interviews/field study for customer/market insights and client’s product development