• Develop and implement marketing strategies• Manage new product launches• Effectively manage the budget for the Marketing Department• Ensure that all external and internal communications remain consistent with Buck brand messaging • Manage internal team consisting of a Digital Media Specialist, Multimedia Specialist, Graphic Designer and Marketing CoordinatorEcommerce & Social Media• 2014- helped develop new www.buckknives.com in conjunction with sales, marketing & IT strategies• Marketing Chair to Direct Sales Committee to ensure ecommerce sales goals are met• Manage website content, programs and projects• Analyze data and trends to ensure technology is current and goals are on target• Create and maintain email promotion schedule• Manage social media content, promotions and strategies• Coordinate digital ad campaignsPublic Relations• Develop and maintain relationships with various writers and publications to ensure PR placement• Develop and adhere to monthly PR plan to leverage specific products • Manage the writing and distribution of press releases to local and national media• Approve requests and ensure samples are sent out for editorial and reviews• Track news and PR placement• Maintain PR distribution listAdvertising• Organize, purchase and maintain ad schedule for various media • Evaluate new sponsorship opportunities• Oversee content and art on all ad materials• Write or edit copy for ad materialsCollateral Production • Manage production and oversee art for all collateral • Manage external vendors and printers for marketing projects• Organize mass mailings to ensure dealers and reps receive new product informationPackaging• Lead the team that manages and develops all new packaging projects • Stay on top of internal packaging issues and keep apprised of industry standards on packaging• Ensure all packaging artwork is up to date for approximately 300 SKUs

• Help develop marketing strategies• Coordinate new products launches twice yearly. Work directly with designers, engineers, sales and product management team to bring new products to market• Coordinate, write and/or create the design of all collateral - including two annual catalogs, ads, trade show materials, sales flyers, packaging, presentations, logo merchandise and direct mail• Copy writing for ads, packaging, collateral and website• Write or edit press releases distributed to local and national media• Ensure that all external and internal communications remain consistent with Buck brand messaging• Manage and oversee production of all new packaging projects for boxes and clam packs• Manage external vendors for print production, photography, trade shows, packaging and website programs• Organize mass mailings to ensure dealers and reps get all sales materials for new and existing products • Create website content and programs• Create Eblast Promotions• Create and manage Facebook content• Trade Show Planning

Co-founded Hug Love Save, a breast cancer non-profit in Spokane dedicated to raising awareness and funds through laughter with witty slogans and merchandise. 100% of net proceeds were donated to Komen and other breast cancer organizations. Served as the Marketing Chair for this group, wrote slogans and news materials. Sales from our merchandise enabled us to donate approximately $75,000 back to the cause. www.huglovesave.com

Design weekly circulars, ads, banners, POP, direct mail pieces, billboards and catalogs for major furniture companies.