Stephanie Collins Email and Phone Number

-Led overall brand strategy, advertising, and all aspects of consumer messaging, ensuring all brand standards are maintained across guest-facing communications including email, website, advertising and signage. Oversaw all guest communications including email, website and out of home to maintain the brand creative and voice while ensuring accuracy to meet legal and DOT standards.-Developed & managed strategic partnerships to further Virgin America brand awareness, promote sales, drive customer acquisition and promote the loyalty program. Oversaw all Brand & Marketing activities and budgets to ensure strategic messaging and marketing goals were met.-Managed all new market advertising campaigns including co-operative marketing campaigns, trade opportunities, new market launches and promotions while ensuring all budget requirements are met and programs stay on budget. Oversaw all airport station marketing activities including signage standards, new requests and new airport openings. -Managed weekly emails, fare sales, and promotions working closely with Revenue Management, creative, web and email teams to ensure all activities met brand approval, standards and deadlines.

- Led strategy conversations, creative development, and operational execution from an in store perspective for traffic driving initiatives. Drove creative development and execution conversations for Gap brand promotions marketing with conflicting deadlines, expedited timelines and constantly changing deliverables with exceptional accuracy and on-time store delivery while assuring that the signage executed in all store formats flawlessly and on time.- Drove flawless execution of in-store and window seasonal marketing from project inception to conclusion providing recommendations, partnering closely with key stakeholders and articulating clear direction to visual, creative and production. Led the Stella McCartney and DVF initiatives for the brand, launching a new partnership with Stella McCartney and Diane VonFurstenburg. - Partner with merchandising, marketing, and brand team management to identify strong product messaging that resonates across all markets.

- Manage consumer marketing campaigns and projects through the creative development process: from strategy definition and conception, through creative, visual, production, merchants, store communication, to final in-store execution. Drive projects for In-store & Windows Seasonal, Promotional and Product marketing within all Gap sub-brands, including successful multimillion-dollar product launches for GapBody, GapKids and babyGap. - Add value to marketing projects with strong Brand understanding, competitive insight and creative ideas for driving desired results. - Lead cross-functional teams, translating strategies and goals into objectives and timelines, ensuring teams meet deadlines and budget goals. - Developed a responsive and nimble marketing signage process to support fast-track development, resulting in a significantly improved reaction time to market, reduced errors and process efficiencies.

- Manage U.S. and Canada’s production process of promotional signage for all Gap locations. Ensuring seasonal and promotional in-store signage goes from creative to display, on-time and on-budget.- Partner with cross-functional marketing teams in strategy development and campaign execution of all in-store marketing programs while understanding the customer climate.- Facilitate clear, timely communication of all in-store brand promotions to U.S. & Canada merchants and Gap field agents, in regards to timing and deliverables.

Drove and managed print and online projects across all phases for a ‘Brand Marketing’ Agency, consistently bringing projects in on- time, within budget and with high customer satisfaction. Track program expenses to budget and campaign response rates to evaluate each campaign based on program objectives and industry norms. Work with and edit customer layouts, advertising copy and other promotional material for adherence to customer specifications and branding requirements. Prepare and present job bids, project plans and creative briefs to clients. Utilize client feedback to oversee project, creative process and timelines, on the way to meeting customer objectives.

Marketing Project Manager for MS Product Marketing group preparing for educational and sales events; producing increased customer attendance, evaluation scores and customer leads. Cross-boundary collaboration with content originators, product groups and marketing managers to plan and execute emerging media campaigns and programs for product launches. Drive, develop and facilitate multiple communication streams, utilizing bi-weekly newsletters, monthly webcast series for WW Field, SharePoint postings and ‘Infoweb’ including site development and designs