Stephanie Blake Email & Phone Number

California, United States

London, England, GB

• Accounts:PayPal: Venmo - DDA Acquisition, Consumer (10/2021 - present)PayPal: Merchant Acquisition, Merchant Activation (5/2020 - 10/2021)
• Serve as a key relationship team member and partner with clients on both a strategic and tactical level. Providing support in relationship management, integrated digital marketing, and marketing strategy to help drive.
• Lead client accounts, ensuring client satisfaction, delivering high-quality services, and generating new business opportunities. I secured additional revenue for animation and voice-over work last year and project.
• Manage brief intake and project details with marketers. Work with marketers on squad priorities and capacity, reviewing all creative work to ensure the design and copy ladders up to brief/newest guidelines and.
• Manage the financial process, including budgets, expense tracking, and internal reporting.
• Highly organized and detail-oriented, I provide leadership, direction, and supervision of three direct reports to ensure consistency and knowledge sharing across briefs, Brands, and content.

San Francisco, CA, US

• Marketing Strategist + Sr. Project Manager (Affirm, Inc.) Mar. 2019 - Mar. 2020
• Analyzed existing business-to-consumer email marketing strategies and practices, identified areas for improvement, and worked with the marketing team to help determine quarterly and annual goals—prepared strategic.
• Managed the overall merchant email program health, developing and executing sophisticated email marketing strategies to drive incremental conversion loan volume and increase user retention.
• Increased overall revenue growth and audience engagement by optimizing email performance.
• Leveraged user data to prioritize, develop, execute, and optimize email strategies that boosted audience engagement and loyalty, and improved overall retention.
• Provided project management support for merchant email promotion programs and merchant marketing plans and tactics (across merchant-owned channels).

San Francisco, CA, US

• Worked collaboratively with stakeholders across SF Chronicle, SFGate, and Hearst newspapers to develop and deploy a sophisticated integrated customer acquisition and retention strategy that leverages all customer.
• Developed and executed a subscription acquisition and retention strategy that utilizes best practices.
• Identify new subscription acquisition initiatives, and e-commerce opportunities as well as evaluate our existing retention programs, identifying gaps and applying my expertise.
• Analyze consumer data to help identify customer engagement opportunities and target key segments via our membership program and other industry-leading initiatives.
• Oversee performance metrics related to sales and retention campaigns. Report findings and provide recommendations.
• Develop and deploy an effective e-commerce marketing strategy

San Francisco, CA, US

• A resident expert on digital and print customer touch-point engagement, I focused on evaluating our existing retention programs, identifying gaps, and applying my expertise to successfully integrate the high standards.
• Evaluated and identified missed opportunities to effectively communicate with our customers.
• Launched the EZ Pay Automatic Retry program which generated $30K per month in recouped revenue and helped reduce overall churn.
• Collaborated with marketing, operations, editorial, and technical stakeholders across the San Francisco Chronicle, SFGate, and Hearst Newspapers to develop and deploy a sophisticated customer engagement strategy that.
• Developed and executed a subscription retention strategy that utilized best practices to reduce core customer churn.
• Analyzed consumer data to help identify customer engagement opportunities and target key segments via our membership program and other industry-leading initiatives.

San Francisco, California, US

• Marketing department lead for an online subscription-based video art and craft education start-up.
• Reporting to the CEO, provided leadership, direction, and supervision of four direct reports.
• Successfully directed cross-functional teams in strategy, implementation, and execution of all online and offline marketing campaigns, including SEO, Google AdWords/Google PPC, social media promotions, print ads, and.
• Produced, developed, and tested new growth channels and championed new initiatives based on current trends and performance. Tracked performance and evaluation of ROI.
• Expertly created, enhanced, and maintained all channels of the Creativebug marketing program.
• Increased Creativebug subscriptions by 550% in the last year, and reduced churn by 40%.

London, England, GB

• Applied knowledge and expertise to develop and manage $4.5M in department budgets and expenses.
• Cultivated and developed key partner relationships and products for this global media corporation.
• Supervised the brand’s social media strategy increasing Facebook awareness by 300%.
• Worked directly with our two top clients to understand and evaluate their business needs, and served as the liaison between our customers and the company stakeholders.
• Created and oversaw the content development and brand marketing strategy, to ensure expectations and alignment with business goals were met.
• Provided leadership, direction, and supervision of five direct reports.

London, England, GB

• Expertly developed and managed seven separate fiscal budgets of over $15M.
• Directed the consumer circulation of seven print and digital award-winning publications, and the development and implementation of all related subscription marketing programs including direct mail, online/offline.
• Launched two new publications in both print and digital format, with a rate base of 200k each.
• Provided leadership, direction, and supervision of two direct reports.

London, England, GB

• Successfully managed four industry-leading consumer print and digital publications.
• Developed and managed fiscal budgets, P&L statements, and promotional calendars for membership acquisition and marketing programs.
• Coordinated modeling, planning, budgeting, execution, and statistical analysis of all campaign vehicles.