Accounts:PayPal: Venmo - DDA Acquisition, Consumer (10/2021 - present)PayPal: Merchant Acquisition, Merchant Activation (5/2020 - 10/2021)▪ Serve as a key relationship team member and partner with clients on both a strategic and tactical level. Providing support in relationship management, integrated digital marketing, and marketing strategy to help drive the critical success of my client's business, ensuring they are profitable and growing. ▪ Lead client accounts, ensuring client satisfaction, delivering high-quality services, and generating new business opportunities. I secured additional revenue for animation and voice-over work last year and project increased revenue for the current year, showcasing my continued success and growth trajectory in this area. ▪ Manage brief intake and project details with marketers. Work with marketers on squad priorities and capacity, reviewing all creative work to ensure the design and copy ladders up to brief/newest guidelines and addressing all client feedback.▪ Manage the financial process, including budgets, expense tracking, and internal reporting.▪ Highly organized and detail-oriented, I provide leadership, direction, and supervision of three direct reports to ensure consistency and knowledge sharing across briefs, Brands, and content.

Marketing Strategist + Sr. Project Manager (Affirm, Inc.) Mar. 2019 - Mar. 2020▪ Analyzed existing business-to-consumer email marketing strategies and practices, identified areas for improvement, and worked with the marketing team to help determine quarterly and annual goals—prepared strategic plans to ensure goals were met and exceeded. ▪ Managed the overall merchant email program health, developing and executing sophisticated email marketing strategies to drive incremental conversion loan volume and increase user retention.▪ Increased overall revenue growth and audience engagement by optimizing email performance.▪ Leveraged user data to prioritize, develop, execute, and optimize email strategies that boosted audience engagement and loyalty, and improved overall retention.▪ Provided project management support for merchant email promotion programs and merchant marketing plans and tactics (across merchant-owned channels).▪ Drove tasks to ensure deliverables were produced on time, on budget, and to the client’s specifications.▪ Developed overarching project plans for both client-merchant and client-initiated marketing campaigns.▪ Communicated major milestones and priorities, as well as bottlenecks and other problems, which affect a successful delivery.▪ Drove larger cross-functional project teams to meet the agreed-upon timelines.▪ Reviewed campaign creative, consolidated feedback from multiple sources, and ensured creative was on-brief/on-brand.▪ Drove campaign creative creation as well as creative reviews and approvals with stakeholders.▪ Created, maintained, and updated campaign calendars and provided updates to the project team.▪ Thought strategically about go-to-market processes and made recommendations to simplify and improve campaigns.

▪ Worked collaboratively with stakeholders across SF Chronicle, SFGate, and Hearst newspapers to develop and deploy a sophisticated integrated customer acquisition and retention strategy that leverages all customer touchpoints and our membership benefits program. ▪ Developed and executed a subscription acquisition and retention strategy that utilizes best practices. ▪ Identify new subscription acquisition initiatives, and e-commerce opportunities as well as evaluate our existing retention programs, identifying gaps and applying my expertise. ▪ Analyze consumer data to help identify customer engagement opportunities and target key segments via our membership program and other industry-leading initiatives. ▪ Oversee performance metrics related to sales and retention campaigns. Report findings and provide recommendations.▪ Develop and deploy an effective e-commerce marketing strategy▪ Managed and coached marketing manager, customer loyalty manager, and 4 customer service escalation specialists.▪ Provided leadership, management, and guidance to offshore customer service call centers in the Philippines, including personally answering escalated phone calls.

▪ A resident expert on digital and print customer touch-point engagement, I focused on evaluating our existing retention programs, identifying gaps, and applying my expertise to successfully integrate the high standards and traits found in leading loyalty initiatives and subscription renewal programs, thereby improving the overall customer lifetime value.▪ Evaluated and identified missed opportunities to effectively communicate with our customers. ▪ Launched the EZ Pay Automatic Retry program which generated $30K per month in recouped revenue and helped reduce overall churn.▪ Collaborated with marketing, operations, editorial, and technical stakeholders across the San Francisco Chronicle, SFGate, and Hearst Newspapers to develop and deploy a sophisticated customer engagement strategy that leveraged all customer touchpoints and our membership benefits program. ▪ Developed and executed a subscription retention strategy that utilized best practices to reduce core customer churn.▪ Analyzed consumer data to help identify customer engagement opportunities and target key segments via our membership program and other industry-leading initiatives.▪ Oversaw performance metrics related to sales and retention campaigns. Reported findings to the senior management team and provided recommendations based on program effectiveness.▪ Led the process of building out segmentation and lifecycle marketing and provided thought leadership on how best to communicate this information.▪ Partnered with our internal data science team to produce insightful reporting, analysis, and subsequent strategies for our acquisition new emails, as well as our active customer retention, and win-back programs.▪ Partnered with the in-house design team to craft compelling creatives and tailored messaging.▪ Assisted marketing in developing loyalty/advocacy programs.

▪ Marketing department lead for an online subscription-based video art and craft education start-up. ▪ Reporting to the CEO, provided leadership, direction, and supervision of four direct reports.▪ Successfully directed cross-functional teams in strategy, implementation, and execution of all online and offline marketing campaigns, including SEO, Google AdWords/Google PPC, social media promotions, print ads, and partner and retention promotions. ▪ Produced, developed, and tested new growth channels and championed new initiatives based on current trends and performance. Tracked performance and evaluation of ROI.▪ Expertly created, enhanced, and maintained all channels of the Creativebug marketing program.▪ Increased Creativebug subscriptions by 550% in the last year, and reduced churn by 40%.▪ Drove new acquisitions, maintained membership renewals, and expanded brand awareness and loyalty through social media marketing, online marketing, affiliate marketing, direct mail, trade show sponsorships/attendance, and partner promotions. ▪ Identified and developed partnership relationships that delivered increased subscription volumes and product recognition. ▪ Successfully negotiated and secured acceptance into the “Subscribe with Amazon” program, which generated increased membership growth and brand exposure. ▪ Created an annual marketing budget and forecasted monthly expenses and marketing growth.▪ Worked collaboratively with team members and project managers from marketing, creative design, analytics, and product development throughout the entire acquisition life cycle.

▪ Applied knowledge and expertise to develop and manage $4.5M in department budgets and expenses.▪ Cultivated and developed key partner relationships and products for this global media corporation.▪ Supervised the brand’s social media strategy increasing Facebook awareness by 300%. ▪ Worked directly with our two top clients to understand and evaluate their business needs, and served as the liaison between our customers and the company stakeholders.▪ Created and oversaw the content development and brand marketing strategy, to ensure expectations and alignment with business goals were met.▪ Provided leadership, direction, and supervision of five direct reports.

▪ Expertly developed and managed seven separate fiscal budgets of over $15M. ▪ Directed the consumer circulation of seven print and digital award-winning publications, and the development and implementation of all related subscription marketing programs including direct mail, online/offline promotions, social media promotions, newsstand distribution, and in-app marketing.▪ Launched two new publications in both print and digital format, with a rate base of 200k each. ▪ Provided leadership, direction, and supervision of two direct reports.

▪ Successfully managed four industry-leading consumer print and digital publications. ▪ Developed and managed fiscal budgets, P&L statements, and promotional calendars for membership acquisition and marketing programs.▪ Coordinated modeling, planning, budgeting, execution, and statistical analysis of all campaign vehicles.