Stephanie Fry Email & Phone Number

Columbus, Ohio, Us

Us

Responsible for team supporting P&C omni-channel tactics; implementing strategies for communications and marketing plans, including digital, social, print and web tactics as an extension of creative strategy.*Developed the first interested-triggered marketing experiences, partnering with a cross-functional team, leveraging SalesForce Marketing Cloud for Personal Lines and Commercial Lines resulting in more-highly qualified sales leads. * In Personal Lines, results were 19% more new writings per week than those of like-agents who were not in the pilot* Implementing personalization within email marketing leveraging data to create a more relevant experience * Leveraging design-thinking methods, partnered with Innovation to develop creative strategy for the launch of new Nationwide solutions, Spire and Nimbl * Including development of on-site eSports launch of Spire; resulting in 305 unique email addresses captured, exceeding benchmark by 22%* Implemented messaging architecture and creative strategy for large projects resulting in early partner alignment, more cohesive tactic execution and increased speed to market* Advocated and nurtured the re-development of Nationwide.com/agents to be a one-stop location for Independent Agents

Us

Led, developed and coached team responsible for building Nationwide’s most visible brand assets, including the brand photo library and muti-use video assets supporting Nationwide business initiatives and proofing all content developed by the in-house agency. * Provided creative and strategic consultation to senior management and project leaders on internal and external image production projects * Developed and defined first, cohesive illustrative character style that could be easily adapted for use in video, print, digital and motion graphics in partnership with the Brand team* Drove transformation to combined video and photography teams, saving nearly 60% of productions costs for b-roll only video shoots.

Us

• Active collaboration with Direct & Member solutions’ Innovation Team to provide tactical and strategic viewpoint on how best to integrate video into key test and learn projects • Partner with Account Management and key strategic partners across the enterprise to create content for a variety of digital and online tactics • Partnering with Brand Standard team to develop live action and motion graphics brand guidelines for the enterprise• Lead team responsible for visualizing information through video and motion content supporting key B2B and B2B2C campaigns including Financial Services, Agribusiness, Affinity and Cause Marketing • Effectively manage team operating budget• Liaison between Video and Content Marketing as they search for Video Repository solution• Actively evaluate key partner & vendor relationships to ensure quality and cost effectiveness

Us

• Successfully coach & direct talent and leadership for on-camera and on-stage presence and delivery• Prepare project timelines • Conceptualize project’s artistic aspects, including talent and production design, to ensure script visualization aligns with enterprise brand and campaign-specific collateral • Developed budgeting program to expand spending transparency leading to increased partner satisfaction• Researched & implemented closed captioning process for internal video played on intranet, leading to increased video consumption from our hearing impaired associates• Diligently champion education and proper execution of Nationwide-branded video content

Us

• Created strategic direction and 5-year roadmap for video team leading to clearer, more concise prioritization of work• Led development of and taught Brand Expression course for Marketing University’s Creative Certification track• Implemented team-review process to ensure consistency across 150+ in-house produced videos• Successfully transitioned video team of 6 associates through reorganization to Brand Identity & Creative Services team while increasing Engagement

Us

• Authored vision & data-informed strategic direction for video team; establishing a pre- and post-production only service saving Nationwide nearly 60% in production costs year over year• Responsible for multi-function visual communications and creative services staff• Provide direction on artistic design and production methods for internal and external communications• Manage a variety of company communications to internal/external resources through events and video production• Responsible for the overall holistic creative output including design, content and copy writing• Responsible for production project budgets and provide input to overall department budget• Developed governance and process for long-term media and file storage• Spearheaded development and use of in-house file-sharing site to transfer files to vendor and clients, saving hundreds of hours in the review/edit cycle

Dublin, Ohio, Us

• Digitized, selected and transcribed interviews and b-roll for the Wendy’s High School Heisman award finalists – reducing post-production turn around time in half • Edited training videos• Designed DVD menus using Photoshop

• Developed and tracked budgets, and created vendor talent contracts• Responsible for delivery and removal of equipment to locations, booking lodgings and providing food services• Advanced political TV ad video shoots across the country by partnering with campaign teams to establish locations, schedules and execution of video shoots• Created and maintained Company’s website• Communicate with clients to determine and support project needs and requirements

• Updated and maintained Company’s website• Designed and authored DVDs and CDs• Served as principal client contact for non-creative issues

Master Of Business Administration - Mba, Marketing

Baking Certificate, Culinary Arts/Chef Training

Bachelor Of Arts (B.A.), Social And Behavioral Science