Presently serve as GlasPro's Director Marketing responsible for all B2B marketing and communications functions including content creation and marketing, web site management, sales enablement, digital marketing, events, social media management, email marketing, internal marketing (company culture), advertising, marketing strategy, and public relations. I'm very comfortable owning a full marketing stack.

I am a content creator and expert digital marketer responsible for all product marketing communications functions for the NX Manufacturing and Tecnomatix manufacturing engineering software portfolios for Siemens Digital Industries Software. In my role, on any given day you'll find me creating and implementing user conference / events marketing plans, managing Siemens community platforms, writing and editing articles for two corporate blogs, writing content for corporate web pages, developing and implementing weekly social media campaigns, interviewing and creating customer case studies, providing strategic marketing guidance to other product marketing colleagues, and creating and managing search engine optimization strategies for two software product categories.

Responsible for marketing program budgeting, strategic planning and full implementation of all marketing initiatives for the company’s digital agency services and its on-demand (SaaS) software business serving world-class retailers and brands. Some 2013 achievements include over 24 lead generation email campaigns resulting in hundreds of sales-ready leads; two online banner advertising campaigns in industry publications resulting in hundreds of white paper downloads, significant increases in website page views and completed Contact Us forms; met lead generation goals for all industry conferences where Fluid hosted an exhibit and event; and networking events co-hosted with business partners resulted in over 600 customers and prospects in attendance.Accomplishments in a typical week include development and completion of lead generation and lead nurturing email campaigns (Pardot marketing automation); planning all conference exhibitions and corporate events, planning and implementing all webcasts or quarterly marketing events with business partners (partnership marketing); management of entire marketing calendar; website updates and overall management; writing news announcements, email campaign copy, website copy, case studies, sales collateral, and corporate blog content; management of banner advertising and paid search campaigns; social media outreach; pitching and placing news and feature stories (leveraging a strong PR background), management of Fluid vendors and consultants; and ongoing collaboration with colleagues in Fluid’s sales, engineering, customer success, creative, strategy, and product management departments.

Achieved annual lead generation goals with strategic implementation of marketing communications programs for the start-up software company by mid-year. Helped to position the company as a leader in the customer listening platform market through creation of popular online webcasts, white papers, customer case studies, podcasts, lead generation and lead nurturing campaigns, social media marketing, and corporate blog. Initiated aggressive media relations campaigns that resulted in consistent news coverage.Conducted research and wrote marketing collateral, news releases, case studies, white papers, and webpage copy. Worked closely with inside sales team to deliver best sales support tools and lead generation initiatives. Campaigns achieved ten times increase in inbound links to the corporate web site and achieved 85 percent increase in inbound web site visits from public relations sources.

Served as a one-person marketing department who met 100 percent of corporate objectives on a quarterly basis for over two years.Successfully implemented marketing and PR campaigns to generate sales leads, grow existing customer relationships, and build rapport with industry influencers and investors. Managed road show events and responsible for strategic planning and complete implementation of the annual user group conference at the Silverado Resort, Napa, CA.Spear-headed web site development and daily/weekly maintenance (established corporate blog and refreshed website regularly); creation of marketing collateral including brochures, press releases, posters/signage, and web pages; managing media and analyst relations; and email and direct mail campaigns. Helped to launch Intraware’s first social networking site, zAthlete.com with social media marketing and traditional public relations efforts. Successfully supervised relationships with public relations firm, graphics designers, web site developers, other vendors.