Director Of Marketing For Digital Agency And Saas Products Group
Oakland, Ca, Us
Responsible for marketing program budgeting, strategic planning and full implementation of all marketing initiatives for the company’s digital agency services and its on-demand (SaaS) software business serving world-class retailers and brands. Some 2013 achievements include over 24 lead generation email campaigns resulting in hundreds of sales-ready leads; two online banner advertising campaigns in industry publications resulting in hundreds of white paper downloads, significant increases in website page views and completed Contact Us forms; met lead generation goals for all industry conferences where Fluid hosted an exhibit and event; and networking events co-hosted with business partners resulted in over 600 customers and prospects in attendance.Accomplishments in a typical week include development and completion of lead generation and lead nurturing email campaigns (Pardot marketing automation); planning all conference exhibitions and corporate events, planning and implementing all webcasts or quarterly marketing events with business partners (partnership marketing); management of entire marketing calendar; website updates and overall management; writing news announcements, email campaign copy, website copy, case studies, sales collateral, and corporate blog content; management of banner advertising and paid search campaigns; social media outreach; pitching and placing news and feature stories (leveraging a strong PR background), management of Fluid vendors and consultants; and ongoing collaboration with colleagues in Fluid’s sales, engineering, customer success, creative, strategy, and product management departments.