Served as the media lead/ in-house expert across brand and performance-based media channels including digital, traditional TV/OTT/OLV, audio, and OOH. • Ability to understand the performance of each channel and how they work together with lower funnel channels to drive new customer acquisition• Collaborated with marketing and creative teams to support integrated campaigns and inform tests across media channels• Translated customer insights to media strategies and actions• Worked closely with counterparts across the marketing team to develop a full funnel approach to growth • Collaborated with analytics and data science to properly measure and attribute the value of these channels to business metrics • Through upper funnel paid media channels, increased ezCater’s brand awareness by 23% from 2022-2023 and through lower funnel media channels, optimized to efficient paybacks which decreased YoY (primary business goal)

Served as the account lead, interacting with clients on a regular basis, managing client and agency team relationships. Worked across the Victoria’s Secret account and Polaris brands. • Established and grew client relationships by demonstrating an understanding of industry and client business issues• Provided strategic direction and managed development through execution of tactical media plans • Facilitated the development of high impact media campaigns and custom content integrations, while also focusing on lead generation/sales tactics across digital and social channels • Stewarded media budget allocations, ensures KPIs are being met and assisted with agency scope of work • Evaluated and identified media targets based on client briefs, working alongside Data & Analysis team to develop custom targeting • Mentored direct reports ensure proper education for advancement and promoted cross-team collaboration

-Responsible for identifying and optimizing across all media platforms to find the most cost efficient and effective way to reach target audiences -Collaborates with internal Advertising/Marketing teams to develop and implement consumer-targeted product launches across Mobility, Video/OTT, Diversity, and Loyalty programs -Provides strategic direction across Programmatic/Digital, Social and traditional channels to external media agency -Supports development and execution of integrated media campaigns on behalf of specific business lines to achieve strategic business objectives-Accountable for day to day aspects of media needs such as campaign maintenance, budgeting, competitive, reporting and analysis

-Client: SunTrust -Worked directly with Group Director to develop budgets and media mix across each tactical plan -Managed strategic and tactical media recommendations across Digital, Social and traditional media channels -Stewarded the execution of digital media buys (inclusive of negotiating/evaluating partner proposals to optimizations and trafficking)

-Client: BBVA Compass Bank -Established collaborative, productive working relationships with implementation teams to ensure media strategies are being delivered and client goals are being met -Responsible for managing media planning team, client budgets and acquisition goals -Accountable for the development and maintenance of tactical media plans

-Client: BBVA Compass Bank -Prepared and provided clients with market-specific insights/research to develop strategic regional media plans -Developed and managed cross-channel paid media campaigns as well as facilitated professional sports partnerships

-Client: Sam's Club -Responsible for development of media plan recommendations across digital and traditional media channels-Managed/maintained accurate budget control and flow of media activity, and updated client on timely/consistent basis

-Client: GEICO, i-Health Brands -Responsible for supporting the Strategist and Supervisor on day to day basis regarding plan development and execution