- Led a team of four digital marketers responsible for strategizing and project managing holistic lifecycle marketing campaigns (focused mainly in email/paid search/SMS).- Translated complex business initiatives into actionable marketing plans through the development of tactical campaign roadmaps and outlined KPIs to determine and measure campaign success.- Continually tested and optimized campaign materials to drive greater conversions while delivering best-in-class customer experiences (adhering to best practices and ADA compliance). - Collaborated with operations department to increase engagement on digital portals. Mapped out customer experience, identified opportunities and worked together to create seamless customer experiences. Drove a 35% YoY increase in digital adoption pre-COVID from continual campaign optimization and recognized a noted decrease in call center volume. During COVID, recognized an additional 52% YoY increase in 2021. - Identified prospecting gaps and stood up an extended lead nurture program which led to 1.2M in additional yearly premium in 2021 that was previously unrealized. - Developed agent toolkit with rollout of new specialty product launch, ensuring comprehension and utilization success for both external agents and internal sales teams.- Introduced dashboards highlighting KPIs, trends, financial impacts and identifying areas for opportunity. Dashboard format adopted across Marketing and Communications organization as the main vehicle of sharing KPIs. - Leaned into Martech capabilities (Salesforce Marketing Cloud/ActionIQ in particular) to explore new opportunities to bridge gaps and streamline processes. - Identified, developed and stood up cross-sell/upsell opportunities to drive additional premium.- Established / optimized Lead Gen campaigns to nurture prospects.

- Implemented Eloqua (marketing automation platform) and configured data feeds to facilitate campaign needs.- Developed mobile-friendly, responsive websites and digital communications.- Established work processes (strategy, requesting, content creation, approval, testing, deployment and analytics).- Strategized and project managed digital initiatives to develop holistic, omni-channel campaigns.- Created automated lead nurture and customer retention campaigns, including telemedicine awareness and utilization campaigns.- Optimized campaign success through continual A/B testing; developed reporting and recommendations.- Maintained contact database and deliverability.

- Managed all aspects of email marketing, from conception to execution, across both retail brands.- Worked in collaboration with direct, web and social media teams to develop cross-functional campaigns.- Developed and executed strategy and cadence for future digital efforts.- Oversaw the development of creative by project managing internal designers and programmers.- Paired statistics with web analytics to determine conversions, disseminated KPI reports to C-level management.

- Strategized, prepared and executed all external emails (Casino, Hotel, Special Events, Consumer Promotions, CT Sun).- Trained and managed workload of Email Marketing Specialist direct reports.- Developed and implemented retention strategy for loyalty program guests based on KPIs.

- Assisted Marketing Director with creation of promotions, reports and budgets- Designed and distributed print and internet ads for multiple dealerships- Created logos and headers for ads on a rolling basis- Served as point of contact between dealership managers and sales representatives- Implemented dealership-wide social media marketing efforts

- Managed websites for multiple dealerships with differing clientele and needs- Generated content and performed general upkeep on dealership websites- Photographed inventory and uploaded onto the websites- Created monthly e-mail campaign for customers- Assisted with marketing and advertising needs- Aided in design of posters and fliers

spinART Records was an independent record company located in Brooklyn, NY. During my senior year in college, I interned and assisted with band publicity and creating a presence via social networking.