Stephanie Shields Email & Phone Number

Hartford, CT, US

Bloomfield, CT, US

Atlanta, Georgia, US

Hartford, CT, US

- Led a team of four digital marketers responsible for strategizing and project managing holistic lifecycle marketing campaigns (focused mainly in email/paid search/SMS).- Translated complex business initiatives into actionable marketing plans through the development of tactical campaign roadmaps and outlined KPIs to determine and measure campaign.

Farmington, CT, US

- Implemented Eloqua (marketing automation platform) and configured data feeds to facilitate campaign needs.- Developed mobile-friendly, responsive websites and digital communications.- Established work processes (strategy, requesting, content creation, approval, testing, deployment and analytics).- Strategized and project managed digital initiatives to.

- Managed all aspects of email marketing, from conception to execution, across both retail brands.- Worked in collaboration with direct, web and social media teams to develop cross-functional campaigns.- Developed and executed strategy and cadence for future digital efforts.- Oversaw the development of creative by project managing internal designers and.

Uncasville, CT, US

- Strategized, prepared and executed all external emails (Casino, Hotel, Special Events, Consumer Promotions, CT Sun).- Trained and managed workload of Email Marketing Specialist direct reports.- Developed and implemented retention strategy for loyalty program guests based on KPIs.

Westbrook, Connecticut, US

- Assisted Marketing Director with creation of promotions, reports and budgets- Designed and distributed print and internet ads for multiple dealerships- Created logos and headers for ads on a rolling basis- Served as point of contact between dealership managers and sales representatives- Implemented dealership-wide social media marketing efforts

Groton, CT, US

- Managed websites for multiple dealerships with differing clientele and needs- Generated content and performed general upkeep on dealership websites- Photographed inventory and uploaded onto the websites- Created monthly e-mail campaign for customers- Assisted with marketing and advertising needs- Aided in design of posters and fliers

spinART Records was an independent record company located in Brooklyn, NY. During my senior year in college, I interned and assisted with band publicity and creating a presence via social networking.