Stephanie Sammons Email & Phone Number

Philadelphia, Pa, Us

Newport Beach, Ca, Us

• Manage strategy for all aspects of marketing and media (search, email, social, and offline)• Develop marketing and sales operations best practices for CRM (lead sourcing and assignment) • Work with sales team to ensure leads are being contacted and qualified (lead disposition)• Personally responsible for running paid search program, focused on driving quality online leads• Pull and analyze data from media campaigns and CRM to inform strategy and business decisions

Waterbury, Ct, Us

• Head of paid search program, focused on driving quality online leads• Facilitated transition of paid search campaigns from outside agency to in-house• Initiated and completed full campaign overhaul aligned with paid search best practices• Identified areas of opportunity and efficiently grew paid search presence over time • Significantly improved conversion volume and rates within all phases of the sales funnel• Built paid search infrastructure in regards to process, tracking, data analytics and reporting• Trained, managed and mentored a Search Manager in all aspects of the business

Specialized in Consumer Healthcare and OTC brands. Responsible for the ongoing development of paid search strategy and overseeing the day to day management of paid search campaigns.• Served as lead contact for Beauty, OTC and CHC brands at a major pharmaceutical company• Managed 30+ paid search accounts and $7MM+ in paid search budgets across brands • Analyzed data to identify consumer insights and regularly presented to client management• Continued development of search strategy to identify opportunities for efficiency & expansion• Oversaw all aspects of search campaigns from initial strategic planning through completion• Collaborated with agency partners to devise integrated marketing strategies• Monitored competitive activity in the search space and provided strategic recommendations• Made recommendations to enhance website experience to increase consumer engagement • Worked with vendors to maintain innovation within the highly-saturated search landscape • Trained, managed and mentored a Search Associate in all aspects of the business • Coordinated routine meetings to share insights and findings across internal teams

Responsible for the day to day management of paid search campaigns. Major tasks included copy writing, budget management, campaign optimizations, and reporting.• Maintained budgets for multiple paid search campaigns across 30+ OTC and CHC brands• Organized data collected for monthly reports and contributed to campaign highlights• Owned campaign launch process from keyword/copy writing to setup, tracking and activation • Refreshed campaign strategy and content based on new initiatives launched by each brand• Performed optimizations to improve efficiency and visibility within the search space• Lead full campaign overhaul for inherited accounts which ultimately led to promotion

Ocean City, New Jersey, Us

• Managed Google and Microsoft paid search campaigns for 20+ clients• Performed extensive keyword and competitive research for clients in various industries• Built strategic paid search marketing campaigns to achieve client goals • Wrote effective, targeted ad copies containing USPs and CTAs, leveraging competitor ads• Optimized campaigns, focusing on CTRs, costs-per-conversions, conversion rates, etc.• Promoted from Assistant Project Manager, Paid Search

Ocean City, New Jersey, Us

Camden, New Jersey, Us

Dancer for the Philadelphia 76ers and public representative of the Sixers Organization, 2010-2013.