- Led a team of B2B marketers, supporting demand generation activities for our IBM and emerging platform segments, the largest business unit within Perficient - Designed and implemented a solution-focused marketing approach, allowing our team to better target business contacts and scale with additional partners and technology platforms- Led integrated and targeted marketing campaigns from inception to execution and worked closely with sales, executive teams and our partner community to align with revenue and business goals - Drove a 140% increase in content marketing leads, 125% increase in marketing asset production, and 360% increase in blog impressions year-over-year - Managed marketing on-boarding processes (joint plan development and strategic planning) for 15 new strategic partners within a one-year period- Developed and executed inbound and outbound marketing campaigns, including digital marketing, content marketing, social media, online advertising, promotional websites, telemarketing, direct mail, PR and lead development- Built and executed on conference and event strategy to establish thought leadership, leveraging an integrated promotional approach – social media, blogging, video, attendee communications, and in-booth traffic generators - Drove internal and channel sales enablement programs to improve solution and product knowledge, ultimately resulting in increased collaboration as the number of internal sellers doubled- Managed sales and marketing partner/channel relationships, generating 9 high profile partner and industry awards, including IBM’s Analytics Partner of the Year - Mentored new marketing team members resulting in consistent positive feedback from practice leaders and executive management

- Developed marketing strategies and campaigns to support Perficient’s IBM business unit- Led large scale and targeted marketing campaigns from inception to execution and worked closely with sales, practice leaders, executive teams and our partner community to align with revenue targets and business goals - Aligned Perficient and IBM marketing strategies, creating a marketing plan and content strategy that reflected our internal and partner focus areas- Targeted marketing messages and strategies to the needs of IT and business professionals- Wrote and produced content, managed collateral creation and content curation for entire IBM business unit including landing pages, email campaigns, digital campaigns, webinars, solution sheets, partner newsletters, videos, white papers, infographics, case studies, trade show planning and promotions, and Perficient’s IBM blog- Drove social media and website content strategy relating to IBM; managed our IBM-specific Twitter account by publishing thought leadership and relevant news- Built and executed on event strategy to establish thought leadership, leveraging an integrated promotional approach – social media, attendee communications, and in-booth traffic generators - Measured marketing effectiveness/influence through ongoing web analytics reports and presented relevant campaign metrics

- Developed co-branded integrated marketing campaigns with business partners, including direct mailers, online advertising, promotional websites, telemarketing and lead development- Created corporate marketing plans and budgets- Managed all tradeshow and conference activities, including booth manufacturing and design, on-site events planning, pre- and post-show promotions, and logistics- Developed solution profiles and case studies detailing successful project implementations, utilizing on-site walkthroughs and client interviews- Created and maintained all written marketing collateral for products and services- Managed online presence through online advertising campaigns, website redesigns and SEO campaigns- Coordinated all activities for partner resale incentive programs- Assisted in implementing a sales automation system and evaluating CRM systems- Coordinated award nominations for solutions and clients, resulting in 5 high profile industry awards- Created Flash demonstrations of software products for use in marketing campaigns

- Developed co-branded integrated marketing campaigns with business partners, including direct mailers, online advertising, promotional websites, telemarketing and lead development- Managed all tradeshow and conference activities, including booth manufacturing and design, on-site events planning, pre- and post-show promotions, and logistics- Developed solution profiles and case studies detailing successful project implementations, utilizing on-site walkthroughs and client interviews- Created and maintained all written marketing collateral for products and services- Launched and managed an internal corporate communications newsletter- Winner of 2009 New Business Award (internal)

- Created over 60 proposals for clients and developed presentations with supporting research- Coordinated the launch, maintenance and optimization of advertising campaigns- Managed advertiser accounts worth over $1 million- Compiled and analyzed performance reporting for all advertising campaigns

- Planned events for clients including press conferences and trade shows that resulted in national broadcast and print media coverage- Pitched key media for upcoming client events and newsworthy stories- Assisted in the development of the news bureau by researching and writing over 20 press releases and pitch letters- Managed a “letters to the editor” project, a grassroots marketing campaign, that resulted in placements in Travel & Leisure Family and Departures magazines