Stephanie Bennett Backer

Stephanie Bennett Backer Email and Phone Number

Brand Strategist • Multi-Channel Marketing • Robust Creative Project Manager • Client Success @ Luxury Presence @ Luxury Presence
santa monica, california, united states
Stephanie Bennett Backer's Location
Santa Rosa Beach, Florida, United States, United States
About Stephanie Bennett Backer

Howdy, I'm Steph. 👋I have helped build businesses for the last half decade aiding countless clients and taking them to where they always dreamed of (without sacrificing their magic). From refining brands to curating kick-butt marketing strategies, we always win.

Stephanie Bennett Backer's Current Company Details
Luxury Presence

Luxury Presence

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Brand Strategist • Multi-Channel Marketing • Robust Creative Project Manager • Client Success @ Luxury Presence
santa monica, california, united states
Employees:
97
Stephanie Bennett Backer Work Experience Details
  • Luxury Presence
    Client Success Manager Ii | Strategic Marketing & Growth Performance
    Luxury Presence May 2024 - Present
    Santa Rosa Beach, Florida, United States
    As a Client Success Manager, I have a proven track record of enhancing the customer journey for a book of business of over 300 clients, leveraging data-driven marketing strategies to drive engagement and growth.Key Accomplishments:• Client Portfolio Management: Expertly managed a book of business with 300+ clients, ensuring exceptional customer experiences and successful outcomes.• Product Launch, Showcase, and Upselling: Played a crucial role in showcasing and upselling… Show more As a Client Success Manager, I have a proven track record of enhancing the customer journey for a book of business of over 300 clients, leveraging data-driven marketing strategies to drive engagement and growth.Key Accomplishments:• Client Portfolio Management: Expertly managed a book of business with 300+ clients, ensuring exceptional customer experiences and successful outcomes.• Product Launch, Showcase, and Upselling: Played a crucial role in showcasing and upselling Presence Copilot™, an AI-powered mobile platform for real estate agents, to clients.• Performance Analysis: Conducted in-depth analysis of website performance metrics, providing actionable insights to optimize marketing efforts and improve client results.• Conversion Rate Optimization (CRO): Implemented CRO elements that significantly increased lead conversion rates, enhancing the overall customer journey and driving revenue growth.• Strategic Upselling: Identified and executed upsell opportunities, advising clients on strategic marketing decisions and spend to maximize their ROI.• Digital Engagement: Designed and executed outreach strategies, including in-app nurtures, event-triggered email campaigns, and targeted video communications, boosting client engagement and satisfaction.• Retention and Expansion: Implemented long-term marketing strategies that drove plan retention and expansion, effectively managing a large portfolio of low-MRR clients.• Key Metrics Achievement: Successfully managed and improved key marketing metrics, including churn MRR, expansion MRR, Net Retention Rate (NRR), and Net Promoter Score (NPS), driving overall company success. Show less
  • Compass
    Marketing Advisor And Creative Project Manager
    Compass Mar 2022 - May 2024
    Florida, United States
    • Co-facilitated the Compass 30A GTM strategy, with achieving and maintaining the number one position in market share within under one year• Expertly craft property campaigns, strategically deployed to targeted audiences across five dynamic platforms• Achieved 100% customer retention in 2022, contributing to a sales volume of $284,644,690 and an average home sales price of $1.7M• Developed and executed integrated marketing campaigns utilizing a mix of tactics to maximize… Show more • Co-facilitated the Compass 30A GTM strategy, with achieving and maintaining the number one position in market share within under one year• Expertly craft property campaigns, strategically deployed to targeted audiences across five dynamic platforms• Achieved 100% customer retention in 2022, contributing to a sales volume of $284,644,690 and an average home sales price of $1.7M• Developed and executed integrated marketing campaigns utilizing a mix of tactics to maximize budgets, increase brand awareness, and drive results• Conducted market segmentation and customer journey mapping to optimize marketing messages and channels for target audience• Implemented marketing automation, email marketing, 1:many, and A/B testing techniques, resulting in enhanced customer engagement and conversion rates• Utilized marketing analytics to measure campaign effectiveness, ROI, and continuously refine marketing approaches• Oversaw brand systems for diverse clientele, spearheading impactful branding initiatives that garnered significant attention and effectively connected with target demographics. Orchestrated strategic marketing approaches for over 20 top-performing accounts, each generating a minimum GCI of $1.2M, leveraging advanced tools to enhance client retention, satisfaction, and propel company-wide expansion.• Oversee approximately 270+ agents in North Florida (Ponte Vedra Beach / Santa Rosa Beach), providing light marketing support through diverse campaigns including workshops, strategic marketing support, and personalized assistance for luxury listings• Collaborated with various teams and organizations on stretch projects and task forces, including the Atlanta Legacy Trail, national agent buy-in campaigns, Compass Florida's Social Media team, Florida Content Team, and THE PLAYERS Championship (2024) Show less
  • Keller Williams Realty, Inc.
    Marketing Manager
    Keller Williams Realty, Inc. Mar 2021 - Mar 2022
    Panama City Beach, Florida, United States
    • Acted as a liaison between Operating Principal(s), General Manager, and Team Leaders across four North Florida brokerages, overseeing a team of four Marketing Coordinators• Developed and executed comprehensive marketing strategies to enhance brand awareness, attract new customers, and drive sales• Aligned marketing efforts with business goals and objectives through collaboration with internal stakeholders• Managed the creation and distribution of marketing collateral… Show more • Acted as a liaison between Operating Principal(s), General Manager, and Team Leaders across four North Florida brokerages, overseeing a team of four Marketing Coordinators• Developed and executed comprehensive marketing strategies to enhance brand awareness, attract new customers, and drive sales• Aligned marketing efforts with business goals and objectives through collaboration with internal stakeholders• Managed the creation and distribution of marketing collateral across various channels• Led proactive rebranding initiatives, including the development of new logos and visual elements• Conducted employee training and onboarding to ensure proficiency in Market Center systems and technology • Provided leadership and guidance to a team of marketing professionals, fostering a high-performance culture• Cultivated and maintained strong relationships with clients and communities, acting as a brand ambassador• Utilized marketing analytics and data-driven insights to optimize campaigns and drive measurable results Show less
  • Keller Williams Realty, Inc.
    Marketing Coordinator
    Keller Williams Realty, Inc. Aug 2020 - Mar 2021
    Panama City Beach, Florida, United States
    • Developed and implemented branding initiatives, ensuring consistent and positive messaging throughout the organization• Conducted quality control on all communications to maintain high standards and brand integrity• Aligned corporate culture and business objectives through effective communication strategies• Managed media relations to maximize brand visibility and secure positive coverage• Created various internal publications, including newsletters, press… Show more • Developed and implemented branding initiatives, ensuring consistent and positive messaging throughout the organization• Conducted quality control on all communications to maintain high standards and brand integrity• Aligned corporate culture and business objectives through effective communication strategies• Managed media relations to maximize brand visibility and secure positive coverage• Created various internal publications, including newsletters, press releases, email announcements, online content, social media campaigns, videos, and special projects• Attended speaking engagements and hosted special events to promote and elevate the company's brand• Cultivated relationships with media outlets and strategic partners to expand brand reach and enhance visibility• Responded promptly and professionally to crises, effectively safeguarding the company's reputation Show less
  • Framingham State University
    Manager, Student Transportation Center
    Framingham State University May 2019 - Aug 2020
    Framingham
    • Developed rebranding initiatives, including redesigning the organization's logo and brand, to revitalize public perception of shuttle customer service and enhance marketing efforts.• Utilized social media and publishing platforms to enhance external media communication, engaging with the target audience and promoting the shuttle services effectively.• Implemented university-wide publications to bring awareness to forums for feedback on shuttle operations, satisfaction… Show more • Developed rebranding initiatives, including redesigning the organization's logo and brand, to revitalize public perception of shuttle customer service and enhance marketing efforts.• Utilized social media and publishing platforms to enhance external media communication, engaging with the target audience and promoting the shuttle services effectively.• Implemented university-wide publications to bring awareness to forums for feedback on shuttle operations, satisfaction, employment updates, and general announcements.• Developed employee-oriented initiatives and highlighted high-performing staff to shape and reinforce the organization's culture.• Led training and development programs, customer service initiatives, and staff-retention efforts to ensure a skilled and motivated workforce.• Developed and implemented a passenger satisfaction forum to streamline shuttle complaints and maximize customer support.• Responded to telephone and email inquiries, consistently providing high-quality service to customers and addressing their needs effectively.• Built rapport with passengers and managed complaints/questions from both passengers and the University, ensuring prompt resolution and customer satisfaction.• Cofacilitated and implemented crisis procedures, such as measures to mitigate the transmission of Eastern Equine Encephalitis Virus (EEEV) and developing and implementing COVID-19 policies and procedures to ensure the safety of staff and passengers.• Maintained and operated a functional transportation route schedule, recording driver logs and mileage, while ensuring smooth and efficient operations.• Trained new employees and provided oversight and direction to ensure compliance with Massachusetts Department of Transportation policies and procedures.• Managed a team of over 30 student drivers and served as the primary point of contact for emergency situations. Show less
  • Framingham State University
    Driver, Student Transportation Center (Stc)
    Framingham State University Nov 2017 - May 2019
    Framingham, Ma
    • Ensure and provide the safe transportation of students, faculty, and staff• Provide excellent customer service• Maintaining and operating a functional complex transportation route schedule• Recording driver logs and mileage, and coordinating with other departments on campus
  • Bridges
    Bridges Americorps Min-Time Member: Conference Facilitator Bridge Builders® Leadership Conference
    Bridges Jun 2018 - Aug 2018
    Memphis, Tn
    • Facilitated groups of 15 - 25 adolescent youth through experiential learning activities and discussions focused on leadership, community activism, diversity, and justice. Lead youth through workshops and events to empower youth voice and youth/adult equity. • Recruit and retain Bridge Builders® participants, including distributing materials, building relationships with youth organizations and colleges and attracting new partners and program participants.• Represent BRIDGES and the… Show more • Facilitated groups of 15 - 25 adolescent youth through experiential learning activities and discussions focused on leadership, community activism, diversity, and justice. Lead youth through workshops and events to empower youth voice and youth/adult equity. • Recruit and retain Bridge Builders® participants, including distributing materials, building relationships with youth organizations and colleges and attracting new partners and program participants.• Represent BRIDGES and the AmeriCorps program through social media, national service days and events. This may involve presenting at in town and/or out of town meetings and/or conferences See less Show less

Stephanie Bennett Backer Education Details

Frequently Asked Questions about Stephanie Bennett Backer

What company does Stephanie Bennett Backer work for?

Stephanie Bennett Backer works for Luxury Presence

What is Stephanie Bennett Backer's role at the current company?

Stephanie Bennett Backer's current role is Brand Strategist • Multi-Channel Marketing • Robust Creative Project Manager • Client Success @ Luxury Presence.

What schools did Stephanie Bennett Backer attend?

Stephanie Bennett Backer attended Framingham State University, Arlington High School, Carnegie Mellon University.

Who are Stephanie Bennett Backer's colleagues?

Stephanie Bennett Backer's colleagues are Aljen Navales, Breanna Fox, Basil Ward, Orlalaine Duhaylungsod, Jordan Stevenson, Ana Paola Figueroa, Kristin Mudd.

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