Stephanie Best

Stephanie Best Email and Phone Number

Director of Product Marketing - Risk Management @ Zscaler @ Zscaler
Stephanie Best's Location
Scottsdale, Arizona, United States, United States
Stephanie Best's Contact Details
About Stephanie Best

EXPERIENCED ENTERPRISE SOFTWARE MARKETING LEADER Creative and innovative product marketing leader with 20+ years of enterprise software marketing success and 10+ years of security expertise. Experienced storyteller who is able to turn technical features and functions into compelling and relevant stories. Skilled in driving revenue growth by penetrating new markets through the development of new use cases, industry solutions, and persona relevance. Extensive experience in:Cybersecurity: Cloud Security, API Security, Application Security, Compliance, Vulnerability Management, Threat & Fraud Detection, Risk Dashboarding, Penetration Testing, Managed Services, Consulting Services, etc.Data Management: Data Integration, Data Quality, Master Data Management, Entity Resolution, Business Intelligence & Analytics, Cloud, SaaS Solutions, Data Warehousing, etc.• Product Marketing• Marketing Strategy & Planning• Persona Marketing • Solutions Marketing • Industry Marketing• Product Positioning• Customer Advocacy• Brand Evangelism• Sales Training & Enablement• Press & Analyst Relations • Demand Generation Programs• Event Management• Competitive Analysis / Market Analysis• Budget Management• Team Leadership & Management• Collateral Creation & Design (Solution Sheets, Whitepapers, Brochures, Etc.)• Presentation Development• Social Media Outreach

Stephanie Best's Current Company Details
Zscaler

Zscaler

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Director of Product Marketing - Risk Management @ Zscaler
Stephanie Best Work Experience Details
  • Zscaler
    Director Of Product Marketing - Risk Management
    Zscaler 2024 - Present
    San Jose, California, Us
    Via Zscaler acquisition of Avalor in March, 2024.
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  • Salt Security
    Director Of Product Marketing - Api Security
    Salt Security 2022 - 2023
    Palo Alto, California, Us
    Salt Security is the leader in the API security industry, combining the power of cloud-scale big data and time-tested ML/AI to detect and prevent API attacks.PRODUCT MESSAGING: Crafted product messaging highlighting benefits for prospects, customers, and partners and showcasing competitive differentiation.CONTENT CREATION: Authored 50+ research reports, white papers, ebooks, solution briefs, data sheets, and guided demos. Produced numerous blogs and videos to achieve SEO goals and guide prospects and existing customers through the customer journey. PRODUCT LAUNCH MANAGEMENT: Orchestrated a new tiered launch process in collaboration with the product management team, designed to ensure upcoming features were marketed effectively, understood by the field, adequately and accurately documented, and well-promoted to partners and customers.SALES ENABLEMENT: Led bi-weekly go-to-market enablement sessions to educate the sales representatives, sales development representatives, customer support managers, sales engineers, and marketing team. Created and delivered training materials about relevant industry news, upcoming product features, competitive landscape changes, and how/when to utilize new marketing content. SUBJECT MATTER EXPERT: Worked with industry analysts, reporters, and research firms to educate the security market about the challenges of security APIs and why Salt was the clear leader in the space.
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  • Lacework
    Director, Product Marketing - Cloud Security
    Lacework 2020 - 2022
    Sunnyvale, California, Us
    Lacework is a cloud security platform that collects, analyzes, and correlates data across AWS, Azure, GCP, and Kubernetes environments, and narrows it down to the handful of security events that matterPRODUCT MESSAGING & POSITIONING: Built compelling product positioning, messaging, and value propositions designed to appeal to the Lacework ideal customer profile which was instrumental in 3X revenue growth, $1.8B in funding, and $8.3B valuation. Served as subject matter expert for demand generation, analyst relations, and public relations activities. SOLUTIONS MARKETING: Engaged with sales leaders, industry analysts, and customers to develop product positioning and messaging to support a new small and startup business unit that required a new inbound-oriented selling motion. Strategized and worked with demand generation counterparts to execute content strategy and associated tactics to build and convert pipeline.PRODUCT LAUNCH MANAGEMENT: Collaborated with product management, sales, and marketing leadership to introduce new features and create intriguing product launches. Created materials to educate internal stakeholders, worked with PR to craft press releases, wrote customer and prospect communications, and briefed industry analysts. CONTENT DEVELOPMENT: Created engaging assets to guide prospects through the buyer’s journey including web copy, ebooks, blogs, videos, guided demos, industry reports, infographics, webinar content, solution briefs, and whitepapers. SALES ENABLEMENT: Worked with the sales training team to strategize, build, and present educational materials to ensure sales and customer success teams had the knowledge and assets to communicate the value of the Lacework platform to customers and prospects including core presentations, FAQs, objection handling guides, and canned outreach emails & instant messages.
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  • Alert Logic
    Senior Principal Product Marketing Manager - Managed Detection & Response Security
    Alert Logic 2017 - 2020
    Eden Prairie, Minnesota, Us
    Alert Logic (acquired by Fortra in 2022) is a white-glove Managed Detection and Response (MDR) solution providing comprehensive security coverage for public clouds, SaaS, on-premises, and hybrid environments. PRODUCT MESSAGING & POSITIONING: Led core product marketing, including messaging and positioning for the Response portion of the Alert Logic platform. Created and maintained messaging frameworks and collaborated with product management to build and prioritize future roadmap initiatives.
PRODUCT LAUNCH MANAGEMENT: Managed the two largest cloud security launches in company history during subsequent AWS re:Invent conferences which included press releases, analyst activity, on-stage and in-booth presentations, customer testimonials, and demonstrations, as well as coordinated product go-lives and web presence. Orchestrated monthly feature launch marketing cadence including messaging development, asset creation, sales training, and customer communication.CUSTOMER ENGAGEMENT: Took on customer marketing responsibilities to drive adoption after the introduction of a new packaging model. Built and executed communications strategy to ensure customers understood new features and pace of innovation on the latest platform. Introduced customer appreciation tactics to encourage feedback and webinar attendance. Efforts helped drive 10X adoption over six months.ASSET CREATION: Created gated and non-gated assets to support the customer lifecycle including sales presentations, ebooks, white papers, solution briefs, blogs, videos, webinar content, threat reports, etc.
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  • Ibm
    Senior Manager Global Portfolio Marketing - Data & Application Security Services
    Ibm 2016 - 2017
    Armonk, New York, Ny, Us
    Led product marketing efforts for IBM Security Group’s Data and Application Security Services portfolio, focusing on strategic managed security services and security consulting practices. Launched cybersecurity initiatives throughout North America, Europe, and Asia Pacific to create sales pipeline and drive revenue.STRATEGIC PRODUCT MARKETING: Led strategic product marketing efforts for the IBM Data & Application Security Services competency. Created concise messaging and positioning from the ground up, and ensured consistent delivery across all constituencies. PERSONA DEVELOPMENT: Created compelling persona messaging leveraging design thinking methodologies to ensure offerings were applicable and appealing to different target buyers including Chief Information Security Officers (CISO), Chief Information Officers (CIO), Chief Privacy Officers (CPO), Chief Data Officers, (CDO), Security Architects, and Security Analysts.ASSET CREATION: Strategized and produced compelling external gated assets to drive customer registrations including eBooks, interactive whitepapers, executive guides, webinars, etc. Created ancillary non-gated assets that drive to gated assets including animated videos, blog posts, infographics, social tiles, etc.ACQUISITION INTEGRATION: Served as lead marketing representative for IBM Security acquisition. Managed messaging, demand generation, announcement materials, sales collateral, presentation development, enablement materials, press & media briefings, etc.
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  • Informatica
    Principal, Solutions & Persona Marketing - Data Integration & Master Data Management
    Informatica 2013 - 2015
    Redwood City, Ca, Us
    Responsible for driving previously untapped revenue streams by introducing the unique benefits of Informatica’s data management software portfolio to business leaders, and building compelling use cases to create sales opportunities.PERSONA MARKETING: Developed positioning, messaging, and relevant marketing and sales materials to target sales and marketing leaders for medium to large enterprises. Collaborated with sales team colleagues to develop outreach activities and to create and present materials within their accounts.SOLUTIONS MARKETING: Strategized with business user customers and prospects to uncover new, repeatable use cases for data management software within various vertical markets. Created positioning, and sales and marketing materials to position within the market.SOCIAL MEDIA: Created and executed a comprehensive social media strategy to reach previously untapped markets, and to turn passive followers into opted-in engagers. Served as blogger and ghost-blogger for internal and external websites, and built large Twitter following from the ground-up. SALES TRAINING & ENABLEMENT: Trained sales team leaders, account managers, and inside sales representatives on how to engage with business leaders, and to spot and position technical opportunities hidden within business requirements.
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  • Syncsort
    Director Of Product Marketing - Data Integration
    Syncsort 2010 - 2012
    Pearl River, New York, Us
    Led product marketing for the Syncsort (now Precisely) data integration and mainframe product portfolios. Helped to drive the portfolio’s marketing “turn around”, moving it from a group of relatively unknown legacy products into a competitive, next-generation Big Data software platform.STRATEGIC PRODUCT MARKETING: Created the first messaging framework in the company’s 40+ year history, and successfully drove multiple product launches. Built strategic launch plans, created key messaging and value propositions, conducted detailed competitive analysis, and drove cross-functional collaboration and executive support.COLLATERAL & PRESENTATION DEVELOPMENT: Created data sheets, solution briefs, corporate brochures, and whitepapers. Conceptualized the foundational elements of core data integration and mainframe presentations, and led the broader marketing team to create subsequent modular material, tailored to specific use cases and industries.DEMAND GENERATION PROGRAMS: Led the demand generation strategy and budget, developing master marketing plans and key tactics designed to reach the corporate pipeline coverage goal of 4X (up from 2.5X in 2009).PRESS & ANALYST RELATIONS: Served as one of company’s key Subject Matter Experts, responsible for blogging, social media content creation, ghost writing industry articles, building press release material, and conducting media interviews. Created analyst briefing materials and participated in formal and informal briefings.SALES TRAINING & ENABLEMENT: Led the overall curriculum and content development for multiple sales kick off and training events. Drove the process to determine sales gaps, and created a plan to successful fill them.
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  • Ibm
    Senior Product Marketing Manager - Information Management
    Ibm 2003 - 2010
    Armonk, New York, Ny, Us
    Held various marketing leadership positions within the IBM Information Management portfolio (Entity Resolution, Data Warehousing, Data Quality). Led product marketing efforts for several product portfolios and managed the customer reference and field marketing programs. Recognized as a "Top Performer" in every annual review cycle.STRATEGIC PRODUCT MARKETING: Led the strategic product marketing efforts for the Threat & Fraud Intelligence (Entity Analytic Solutions and Global Name Recognition) and Data Warehousing portfolios. Conducted detailed competitive analysis.INDUSTRY MARKETING: Developed solution-level marketing messages for the Entity Analytic Solutions and Global Name Recognition portfolios, focused on threat and fraud prevention in law enforcement, intelligence agencies, and financial services. Collaborated with Demand Generation teams to drive awareness and lead generation.COLLATERAL & PRESENTATION DEVELOPMENT: Wrote, designed, and published an extensive library of targeted external marketing collateral and presentations, resulting in savings in excess of $200,000/year. Tailored product messages to meet industry-specific needs, with emphasis on financial services and government.DEMAND GENERATION PROGRAMS: Successfully built and executed comprehensive marketing programs, leading to multiple quarters of record revenue, including targeted customer events, third party events, web presence, telesales, and email campaigns, and internal and external communications.EVENT PROGRAM MANAGEMENT: Directed the segment's strategy for multiple IBM Information On Demand Global & EMEA Conferences, orchestrating 200+ business and technical sessions, keynote addresses, customer advisory board programs, and expo and demonstration room presence.CUSTOMER REFERENCE PROGRAMS: Created a successful customer reference strategy for the Entity Analytic Solutions portfolio, increasing approved external references by 10X in one year.
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  • Srd
    Marketing Manager - Entity Resolution
    Srd 2003 - 2005
    Us
    Startup Information Management company acquired by IBM in 2005.
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Stephanie Best Skills

Product Marketing Enterprise Software Strategy Go To Market Strategy Saas Marketing Strategy Demand Generation Product Management Vendor Management Marketing Sales Enablement Marketing Communications Business Intelligence Lead Generation Leadership Cloud Computing Strategic Partnerships Crm Analytics Solution Selling Program Management Team Leadership Multi Channel Marketing Project Management Cross Functional Team Leadership Partner Management Start Ups Channel Partners Software Industry Business Development Big Data Social Media Marketing Competitive Analysis Management Market Research Internet Of Things Master Data Management Data Integration Hadoop Data Warehousing Data Quality Data Services Social Media Blogging Etl Gtm Middleware Marketing Management Integrated Marketing Public Relations

Stephanie Best Education Details

  • University Of Puget Sound
    University Of Puget Sound
    Bachelor'S: Marketing & Management | Minor: Communications

Frequently Asked Questions about Stephanie Best

What company does Stephanie Best work for?

Stephanie Best works for Zscaler

What is Stephanie Best's role at the current company?

Stephanie Best's current role is Director of Product Marketing - Risk Management @ Zscaler.

What is Stephanie Best's email address?

Stephanie Best's email address is st****@****ork.com

What is Stephanie Best's direct phone number?

Stephanie Best's direct phone number is +171348*****

What schools did Stephanie Best attend?

Stephanie Best attended University Of Puget Sound.

What skills is Stephanie Best known for?

Stephanie Best has skills like Product Marketing, Enterprise Software, Strategy, Go To Market Strategy, Saas, Marketing Strategy, Demand Generation, Product Management, Vendor Management, Marketing, Sales Enablement, Marketing Communications.

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