I’m on a mission to help brands discover and live by their unique purpose. I use consumer insights and cultural trends to create unique brand positioning, message architecture and campaigns that ignite brand evangelism and impact revenue. I believe the magic sauce behind any marketing campaign is to provide differentiated, meaningful and personalized experiences. Doing this requires knowing your audience (through data) and also understanding them (through culture). Data should drive marketing decisions, but with fresh creativity to support it, all with the goal of aggressively growing the business or idea.Over the past 20 years, I’ve obtained these core marketing skills: multi-channel marketing campaigns, market research, creative brand development, art direction, event marketing, environmental signage projects, copywriting, online storefront management, business development strategies, social media managementWhen I’m not a Marketing Director, I love being a mom to my triplet daughters and my pit bull doggies, down home southern cooking, reading murder mystery novels and partaking in a little retail therapy.www.GoHighNote.comQuote to live by: “The stars will never align, and the traffic lights of life will never all be green at the same time. The universe doesn’t conspire against you, but it doesn’t go out of its way to line up the pins either. Conditions are never perfect. ‘Someday’ is a disease that will take your dreams to the grave with you. Pro and con lists are just as bad. If it’s important to you and you want to do it ‘eventually,’ just do it and correct course along the way.” — Tim Ferriss, author of The 4-Hour Work Week