Sole member of the marketing team, crafting and executing innovative digital marketing strategies.Developing and implementing marketing plans that drive customer acquisition and retention across LATAM and US markets.Establishing SEO practices and targeted campaigns to boost online presence and engagement.Creating and curating content focused on Finance, DeFi, and Crypto, tailored to resonate with diverse audiences.Spearheading digital marketing initiatives that enhance visibility and engagement, ensuring the brand's growth and relevance in the competitive financial sector.

Providing digital marketing consultancy to small businesses and startups.Creating and executing digital strategies for social media, affiliate marketing, and content marketing.Designing and developing online stores using the appropriate platforms for various business needs.

Led a creative team to enhance brand visuals and create content that resonated with the target audience.Assisted the sales team with strategies and tools to achieve sales goals.Developed marketing strategies and guidelines for three brands.Represented brands at major industry events such as MIDA Food and Beverage Show and Hecho en PR.

Help developing online stores for local fashion boutiques using the correct platform for their business.Help develop digital strategies for Social Media and affiliate marketing. Brand, product & service Design. Content Creation.

Develop and manage web content, digital media, look and feel of the company websites. Ensures that the content is always accurate, current and relevant. Supports the maintenance of inventory and merchandising of the websites. Develop, create and publish arts, emails and ads for the websites of the company and current digital media. Social Media Management.•Collaborate with different departments to assure that the E Commerce goals are met. •Develop the look and feel of the web content as well as ensuring that the look and feel for the websites is met to its entirety.•Manage and maintain the websites look books, promotions, special sales and offers according to the established sales plan. •Organize all E- Commerce photo sessions •Analyze sales, trends and selects merchandise for different promotions and social media content. Upload and process into the system the customer orders for the Web sites and ensure the orders have been completed. •Customer service.•Upload and activate the inventory for the Web sitesoUploading the web images of the inventory in the e-commerce server and processing. oSearching and compiling the necessary data to define the item codes.oDeveloping the item descriptions.oCreating the combinations or suggestions of similar styles for all the item codes in order to create the complete outfit and look.oEnsuring that the entire inventory ,is correctly uploaded, accurate, and consistent as scheduled.oMoving, when necessary, item codes among sections to improve their inventory turn.•Perform the maintenance of the inventory.oDownloading the data from the e-commerce platform and Google Analytics; and updating the corresponding reports.oEvaluating and updating Google Ads Campaigns.oIncorporating, when necessary, metrics to Google Analytics to improve the assessment of the Web sites' performance.

Responsibilities:- Work very closely with all sales, logistics, retail marketing, and accounting team members.- Help build business for new potential accounts.- Manage all potential accounts for brands in the Caribbean and USA Teritorries.- Coordinate orders, re-orders, and chase orders to ensure correct quantities are being placed- Travel to accounts in territory to show seasonal product, perform store visits and check in with owners and store staff- Project and goal yearly numbers- Support social media avenues- Assist with special requests from brands- Support and attend seasonal account events- Attend trade shows to show and write seasonal product with buyers- Update and maintain account database and various excel spreadsheets - Update and distribute weekly availability - Office management duties (i.e. daily email communication, organization, order entry, etc)- Assist with installations when available and merchandise planning- Monitor shipping of sales orders to ensure accurate inventory flow to stores- Enforce merchandising standards to store personal- Order displays and POP for stores

- Maintain and keep up to date the E-commerce web sites of Gatsby Group of Companies. - Ensure inventory, look, and content of the websites is always current and relevant.- Develop and update content, promotions, and events for the websites. - Understand and contribute to department's strategies in order to meet sales goals and customers' expectations. - Upload and process orders in the system. - Customer Service, which include: Activation of new customers. Liaising with customers to provide a first class online customer service experience. - Uploading web images of the inventory available in the E-commerce warehouse. - Developing Item descriptions.- Creating associations or suggestions of similar styles to create complete outfits and suggestions for customers. - Move Item codes among sections to improve their inventory turn. - Inventory Maintenance: Check availability and price changes. Activating and de-activating the item codes according to availability. - Create sections, categories, promotions and events for the websites. - Prepare reports to track and evaluate the websites performance using Google Analytics and Google Ads Campaigns.

Responsibilities:- Work very closely with all sales, logistics, retail marketing, and accounting team members.- Help build business for new potential accounts.- Manage all potential accounts for brands in the Caribbean - Coordinate orders, re-orders, and chase orders to ensure correct quantities are being placed- Travel to accounts in territory to show seasonal product, perform store visits and check in with owners and store staff- Project and goal yearly numbers- Support social media avenues- Assist with special requests from brands- Support and attend seasonal account events- Attend trade shows to show and write seasonal product with buyers- Update and maintain account database and various excel spreadsheets - Update and distribute weekly availability - Office management duties (i.e. daily email communication, organization, order entry, etc)- Assist with installations when available and merchandise planning- Monitor shipping of sales orders to ensure accurate inventory flow to stores- Enforce merchandising standards to store personal- Order displays and POP for stores